Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Serdar Gürdamar

Istanbul

Summary

With 10 years of experience in FMCG, cosmetics, and furniture & fixtures, I have successfully managed territories, distributors, stocks, sales teams, budgets, and key accounts. My expertise extends to local and export markets. I excel in identifying new customers and markets, nurturing customer relationships, and skillfully negotiating terms and conditions for various products and projects. I have a deep understanding of market trends, sales and distribution strategies, competitor activity, category management, and business insights, which allows me to make informed decisions. My resilient and calm personality enables me to effectively manage risks and remain proactive during crises. Equipped with strong organizational and analytical skills, I am well-prepared for omnichannel operations. Additionally, my value engineer mindset and forecasting capabilities contribute to my ability to drive results.

Overview

10
10
years of professional experience
5
5

FMCG Sales and Operations

4
4

Service Sales and Procurment

Work History

Sales Executive - Key Accounts

Modern Çikolata Gıda San. Ve Tic. A.Ş
11.2023 - 10.2024

is one of the largest exporters and PL manufacturers in the snacks and confectionery category in Turkey, with strong ties to retailers in many regions of the world.


As a Sales Executive of both Export and Local Key Accounts:

  • Negotiated contracts with key accounts, ensuring mutual benefits and long-term partnerships.
  • Managing product development (Private Label) processes in line with regional needs.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Contacted customers to discuss payment schedules and set up or immediately process payments.
  • Collaborated on operational support tasks to achieve common goal.
  • Identified new business opportunities through cold calling, networking, marketing and prospective data.

Procurement Consultant

SG International Trade
11.2019 - 11.2023

offers 360-degree International Trade Consultancy for furniture manufacturers, interior design, and fit-out professionals.


As a Freelance International Procurement Consultant:

  • Provides procurement consultancy for interior design development projects. (HORECA)
  • Conducted in-depth market research for identifying potential customers and understanding their requirements.
  • Managed critical deadlines by breaking down complex tasks into smaller that could be easily delegated or prioritized as necessary.
  • Suggested Value Engineering options for the designated projects and products.
  • Negotiated contracts with both clients and vendors effectively, to ensuring mutually-beneficial terms.
  • Conducted thorough supplier evaluations based on quality, price, capacity, reliability, financial stability
  • Managed supply chain process, from order placement to delivery

Website: https://serdargurdamar.wixsite.com/sginttrade

Area Sales Supervisor

L'Oréal
01.2016 - 07.2016

group has various brands: one of which is Matrix - an American origin hair dye and care brand - operated under Loreal Professional Division.


As an East Marmara Region Sales Supervisor:

  • Established key partnerships with local businesses (coiffure channel)
  • Coached a sales team of 3 reps to improve their selling skills and achieve individual targets.
  • Reviewed daily metrics of account executives to evaluate strengths and weaknesses.
  • Contacted customers to discuss payment schedules and set up or immediately process payments.
  • Resolved customer complaints, maintaining high levels of satisfaction and fostering long-term relationships.
  • Interviewed and hired employees for the region.

Sales Executive - Local Accounts

Hayat Kimya
07.2015 - 01.2016

is one of the leading FMCG companies in Türkiye with its brands Bingo, Papia, Familia, Molped, Molfix, etc..


As a Sales Executive:

  • Developed key account management strategies that focused on nurturing existing relationships.
  • Boosted sales revenue by developing and implementing strategic sales plans tailored to client needs.
  • Negotiated prices and conditions to increased profit margin within the sales budget.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.
  • Attended monthly sales meetings and quarterly sales trainings.

Field Sales Executive

Ülker Seher Gıda
03.2013 - 04.2015

was the commerce company of Ülker İçim dairy products under Yıldız Holding until 2017.


As a Modern Channel Field Sales Executive:


  • Managed 7 sellers and 2 Merchandising Supervisors, distributor stocks, personnel and routes.
  • Evaluated team performance metrics regularly, implemented targeted action plans to drive continuous growth.
  • Optimized territory coverage by reallocating resources based on individual strengths and business potential.
  • Cultivated cross-functional partnerships with sales and support teams to achieve objectives.
  • Resolved customer complaints effectively by demonstrating empathy and a genuine commitment.
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.

Education

Bachelor - International Trade

Boğaziçi University
Istanbul, Turkey
02-2012

Skills

  • Key Account Management
  • Territory Management
  • Business Development
  • Staff Management
  • Lead Generation
  • Goals and performance
  • Stock management
  • Sales operations
  • Analytical Thinking
  • Task Prioritization
  • Time Management
  • Problem-Solving
  • Sales negotiations

Languages

English
Turkish
Japanese

Timeline

Sales Executive - Key Accounts

Modern Çikolata Gıda San. Ve Tic. A.Ş
11.2023 - 10.2024

Procurement Consultant

SG International Trade
11.2019 - 11.2023

Area Sales Supervisor

L'Oréal
01.2016 - 07.2016

Sales Executive - Local Accounts

Hayat Kimya
07.2015 - 01.2016

Field Sales Executive

Ülker Seher Gıda
03.2013 - 04.2015

Bachelor - International Trade

Boğaziçi University
Serdar Gürdamar