Marketing and Advertising Strategies
Tuğçe Özgen
Brand Communication And Marketing Professional
Istanbul,34
Summary
- Highly skilled Brand Marketing and Communications expert with 13 years of expertise in driving sales through creative marketing initiatives. Strengths include communication skills, knowledge of social media and ability to influence potential customers through friendly conversation.
- Dedicated Marketing and Communications with 13+ years in marketing management, advertising and public relations. Areas of expertise include content development and brand management.
- Develop strategic corporate, media and PR communications to increase visibility and stir interest in client news, products & services, activities and special events
- Proven track record of conducting media interviews for senior executive professionals like national
television, radio and trade publications - Ability to develop and implement communications strategies and provide communications counsel to business leaders
- Ability to work effectively with various professionals like peers, executive management and senior management team
- Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
19
19
years of post-secondary education
7
7
Certifications
1
1
Language
Work History
Head of Marketing Communications and PR
Turkey Tourism Promotion And Development Agency
İstanbul
02.2020 - 06.2021
- Create special projects in line with tourism strategies and policies set by Ministry of Culture and Tourism, carry out all promotion, marketing and communication activities to serve Turkey’s tourism goals, promote and market current tourism opportunities across globe as well as discover, improve and establish potential areas of tourism
- Build marketing programs to support specific marketing objectives across different channels and segments in support of TGA's overall strategic marketing plan
- Create Marketing and Communication Programme in line with international PR agencies, counsellors, agents, associations to deliver Turkey as brand and popular destination in both domestic and international tourism markets
- Boost tourism capacity of Turkey, increase rate of tourism investments in national economy and raise quality of service with short, medium and longterm communication and marketing activities.
- Develop and implement marketing and communications campaigns and strategies
- Established positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets
Marketing Communications Manager
Hill And Knowlton Strategies
İstanbul
07.2015 - 02.2020
- Planning and executing annual marketing and PR activities of Odeabank, Disney, L'Oréal Turkey, Lenovo, İDO, Galataport, DFDS, Duracell, Aliexpress, LG Mobile, Reebok and others
- Build relationships with corporates, NGO's, foundations, individual fundraisers, media and various partners in community to bring brand exposure
Specialized in content management, corporate PR, influencer marketing (mainly media&entertainment, banking, lifestyle, FMCG, textile industry), social media account management + strategy for C- level executives, social media targeting - Cultivating and establishing successful brand communications campaigns - anchored with local sales and marketing objectives - utilizing both traditional and digital media means; resulting in significant increase for brandsEducation
familiarity and perception levels to its core equities year on year - Evaluated clients' overall business objectives. Prepared target driven action plans. Specified project scope, goals
and key messages - Increased brand awareness through creation of innovative print and digital productions for major publications
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Represented organization with all media outlets and general public, conveying consistent messages to support objectives and spin current events positively.
- Cultivated Disney's brand perception within its target audiences and implementing 360 brand campaigns – anchored with local marketing and sales objectives – utilizing owned, bought and earned media; resulting in significant increase in familiarity and affinity levels year on year – with Mickey's 90th anniversary celebrations campaign, Mickey & Friends franchise became second in rankings with 9.4% increase.
- Developed project budgets and managed production costs
Account Manager
Image Public Relations
İstanbul
09.2013 - 07.2015
- Responsible from clients such as Tommy Hilfiger, Afffair D-ream brands, Mandarin Oriental, The Body Shop, Debenhams, Miu Miu, Four Seasons Hotels&Resorts, Dunkin Donuts and responsible for marketing activities, advertising campaigns, strategy implementations, plans and brand communication strategies
- Developing projects to make corporate image stronger and to create more public awareness, Managing special events or other activities association supports in order to gain public attention through media without advertising directly for clients,
Consultant
Deloitte
Ankara
04.2010 - 01.2013
- Identifying strategies for strategic marketing by analyzing target market, customer behaviors, competitors and prices and preparing related reports that includes plan for future activities
- Assisting in pursuing corporate media presence and operate with Clients & Markets Department, performing all promotional activities, determining tools of communication such as arranging meetings, placing adverts, distributing press release and inviting regional and national partners of Deloitte, preparing and disseminating newsletters, info notes, filling media monitoring reports and other
- Organized and facilitated many conferences, panels, and seminars in cooperation with other Deloitte departments, conducting secondary research for various industries
Communication Programme Assistant
Regional Environmental Center
Ankara
01.2009 - 03.2010
- Assisting process of preparation and quality check of REC Turkey projects materials including reports, books, magazines, newsletters, translations, web site, databases etc,
- Updating website, online tools, and social media sites of REC Turkey projects,
- Promoting REC Turkey and its activities in national print, broadcast&online media
Education
Master of Arts - Cultural Identity And Citizenship With EU
Boğaziçi University
İstanbul 09.2009 - 06.2010
Bachelor of Arts - Translation And Interpretation
Atılım University
Ankara 09.2004 - 06.2008
IGCSE And A-Level Diploma -
Cambridge University
United Kingdom 09.2001 - 06.2004
High School Diploma -
Pakistan Embassy International Study Group
Ankara 09.1992 - 06.2004
Skills
Brand positioning
Leadership
Project Management
Organization and Time management
Verbal and written communication
Accomplishments
- Won the “Altın Pusula” (Golden Compass Award) with “For Women in Science” which encourages the vocations of girls in high school, supports women in research, and recognizes excellence in a field where women are underrepresented.
- Received promotions within Hill and Knowlton Strategies: Account Manager in 2018
Certification
Dale Carnegie Training – Certificate in Effective Team Member Skills & Team Communication and Handling Conflict
06-2011
Leadership Essentials, Management Essentials and Stepping Upto Management e-Learning Certifications (Harward Business School)
11-2019
Bilge Adam IT Training&Consulting Company; Microsoft Office 2010 Skills
04-2012
Kuşdili Eğitim Merkezi; Diction, Eloquence and Professional Dialogue
10-2014
WPP Code of Conduct: How We Behave Certificate from LRN Legal Compliance and Ethics Center
09-2016
WPP’s Anti-Bribery & Corruption Training Course from LRN Legal Compliance and Ethics Center
09-2016
Hill+Knowlton Strategies Advanced Summer Course, Exploring and developing effective leadership skills based on a method called the Belbin team roles
09-2018
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Head of Marketing Communications and PR
Turkey Tourism Promotion And Development Agency
02.2020 - 06.2021
Leadership Essentials, Management Essentials and Stepping Upto Management e-Learning Certifications (Harward Business School)
11-2019
Hill+Knowlton Strategies Advanced Summer Course, Exploring and developing effective leadership skills based on a method called the Belbin team roles
09-2018
WPP Code of Conduct: How We Behave Certificate from LRN Legal Compliance and Ethics Center
09-2016
WPP’s Anti-Bribery & Corruption Training Course from LRN Legal Compliance and Ethics Center
09-2016
Marketing Communications Manager
Hill And Knowlton Strategies
07.2015 - 02.2020
Kuşdili Eğitim Merkezi; Diction, Eloquence and Professional Dialogue
10-2014
Account Manager
Image Public Relations
09.2013 - 07.2015
Bilge Adam IT Training&Consulting Company; Microsoft Office 2010 Skills
04-2012
Dale Carnegie Training – Certificate in Effective Team Member Skills & Team Communication and Handling Conflict
06-2011
Consultant
Deloitte
04.2010 - 01.2013
Master of Arts - Cultural Identity And Citizenship With EU
Boğaziçi University
09.2009 - 06.2010
Communication Programme Assistant
Regional Environmental Center
01.2009 - 03.2010
Bachelor of Arts - Translation And Interpretation
Atılım University
09.2004 - 06.2008
IGCSE And A-Level Diploma -
Cambridge University
09.2001 - 06.2004
High School Diploma -
Pakistan Embassy International Study Group
09.1992 - 06.2004
Similar Profiles
Semih GürocakSemih Gürocak
Digital Marketing Coordinator at TGA (Türkiye Tourism Promotion and Development Agency)Digital Marketing Coordinator at TGA (Türkiye Tourism Promotion and Development Agency)
Rhithika RamaRhithika Rama
Marketing Intern at Mauritius Tourism Promotion Authority (MTPA)Marketing Intern at Mauritius Tourism Promotion Authority (MTPA)
KELLY UMUTONI RITSCHELKELLY UMUTONI RITSCHEL
Intern Assistant to the Commissioner at Commissioner of tourism development at the ministry of tourismIntern Assistant to the Commissioner at Commissioner of tourism development at the ministry of tourism