Semih Gürocak
Digital Marketing Coordinator
Umraniye,34
Summary
Organized and dependable Digital Marketing Expert successful at managing multiple priorities with a positive attitude. Willing to take on added responsibilities to meet and exceed team goals.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Coordinator
TGA (Türkiye Tourism Promotion and Development Agency)
10.2022
- Developing and executing comprehensive social media strategies for GoTürkiye accounts, resulting in significant audience growth and engagement
- Managing and moderating all GoTürkiye social media accounts, ensuring consistent brand voice, responding to comments and inquiries promptly, and fostering a positive online community
- Collaborating with content creators to develop engaging and culturally relevant content for GoTürkiye, leading to increased brand awareness and positive sentiment
- Overseeing the monthly planning process for GoTürkiye social media accounts, ensuring a diverse content calendar that aligns with campaign goals and audience interests
- Conducting in-depth reporting and analysis of social media performance metrics, including follower growth, engagement rates, and brand sentiment
- Utilizing data insights to optimize content strategy and tactics, maximizing return on investment (ROI) for social media campaigns
- Tracking and monitoring website improvements and revisions, ensuring timely completion and effectiveness of website optimization projects
- Collaborating with web developers and designers to ensure website updates aligned with user experience (UX) and user interface (UI) best practices
- Contributing to SEO strategy implementation, by monitoring SEO performance metrics and suggesting improvements to website content and structure.
Digital & Performance Marketing Specialist
HangiKredi
02.2020 - 09.2022
- Carried out CRM activities with SMS, E-mail and push notifications
- Reported daily PPC activities via Google Analytics and Looker Studio
- Made campaign setups, budget management and bid optimizations on Google Ads, Meta Business Manager, X (Twitter) Business Manager and TikTok Ads Manager
- Organized and managed native advertising campaigns such as Taboola and Engageya
- Organized and managed remarketing campaigns through Criteo
- Managed display purchases
- Advertising in advertorial areas on news sites and optimization of these ads.
Internship
Certified Public Accountant
06.2018 - 09.2018
- Responsible for certain transactions such as tax returns
- Audited financial institutions to validate authenticity.
Internship, Marketing
Whirlpool
06.2017 - 09.2017
- Assisted in advertising and marketing related tasks
- Provided support in all operational tasks and procedures
- Analyzed market and consumer data in order to formulate recommendations to management.
Internship, Comptroller’s Office
Koc University
06.2016 - 09.2016
- Shadowed account managers, witnessed account management
- Liaison with clients and managers to provide a quality service
- Collected data regarding the quality of the service provided, extrapolated the data to identify trends and patterns.
Education
BA Economics -
Koç University
01.2012 - 04.2018
BA Economics, Erasmus - undefined
Gent University
01.2015 - 04.2016
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Elazığ Mehmet Kologlu Anadolu Lisesi
Skills
Timeline
Digital Marketing Coordinator
TGA (Türkiye Tourism Promotion and Development Agency)
10.2022
Digital & Performance Marketing Specialist
HangiKredi
02.2020 - 09.2022
Internship
Certified Public Accountant
06.2018 - 09.2018
Internship, Marketing
Whirlpool
06.2017 - 09.2017
Internship, Comptroller’s Office
Koc University
06.2016 - 09.2016
BA Economics, Erasmus - undefined
Gent University
01.2015 - 04.2016
BA Economics -
Koç University
01.2012 - 04.2018
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Elazığ Mehmet Kologlu Anadolu Lisesi