Semih Gürocak
Digital Marketing Coordinator
Umraniye,34
Summary
Organized and dependable Digital Marketing Expert successful at managing multiple priorities with a positive attitude. Willing to take on added responsibilities to meet and exceed team goals.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Coordinator
TGA (Türkiye Tourism Promotion and Development Agency)
10.2022
- Developing and executing comprehensive social media strategies for GoTürkiye accounts, resulting in significant audience growth and engagement
- Managing and moderating all GoTürkiye social media accounts, ensuring consistent brand voice, responding to comments and inquiries promptly, and fostering a positive online community
- Collaborating with content creators to develop engaging and culturally relevant content for GoTürkiye, leading to increased brand awareness and positive sentiment
- Overseeing the monthly planning process for GoTürkiye social media accounts, ensuring a diverse content calendar that aligns with campaign goals and audience interests
- Conducting in-depth reporting and analysis of social media performance metrics, including follower growth, engagement rates, and brand sentiment
- Utilizing data insights to optimize content strategy and tactics, maximizing return on investment (ROI) for social media campaigns
- Tracking and monitoring website improvements and revisions, ensuring timely completion and effectiveness of website optimization projects
- Collaborating with web developers and designers to ensure website updates aligned with user experience (UX) and user interface (UI) best practices
- Contributing to SEO strategy implementation, by monitoring SEO performance metrics and suggesting improvements to website content and structure.
Digital & Performance Marketing Specialist
HangiKredi
02.2020 - 09.2022
- Carried out CRM activities with SMS, E-mail and push notifications
- Reported daily PPC activities via Google Analytics and Looker Studio
- Made campaign setups, budget management and bid optimizations on Google Ads, Meta Business Manager, X (Twitter) Business Manager and TikTok Ads Manager
- Organized and managed native advertising campaigns such as Taboola and Engageya
- Organized and managed remarketing campaigns through Criteo
- Managed display purchases
- Advertising in advertorial areas on news sites and optimization of these ads.
Internship
Certified Public Accountant
06.2018 - 09.2018
- Responsible for certain transactions such as tax returns
- Audited financial institutions to validate authenticity.
Internship, Marketing
Whirlpool
06.2017 - 09.2017
- Assisted in advertising and marketing related tasks
- Provided support in all operational tasks and procedures
- Analyzed market and consumer data in order to formulate recommendations to management.
Internship, Comptroller’s Office
Koc University
06.2016 - 09.2016
- Shadowed account managers, witnessed account management
- Liaison with clients and managers to provide a quality service
- Collected data regarding the quality of the service provided, extrapolated the data to identify trends and patterns.
Education
BA Economics -
Koç University
01.2012 - 04.2018
BA Economics, Erasmus - undefined
Gent University
01.2015 - 04.2016
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Elazığ Mehmet Kologlu Anadolu Lisesi
Skills
Google Ads
META Business Manager
TikTok Ad Manager
Looker Studio
Criteo
Taboola
Engageya
Google Analytics
Conversion Rate Optimization
Influencer Marketing
Delivering Presentations
Timeline
Digital Marketing Coordinator
TGA (Türkiye Tourism Promotion and Development Agency)
10.2022
Digital & Performance Marketing Specialist
HangiKredi
02.2020 - 09.2022
Internship
Certified Public Accountant
06.2018 - 09.2018
Internship, Marketing
Whirlpool
06.2017 - 09.2017
Internship, Comptroller’s Office
Koc University
06.2016 - 09.2016
BA Economics, Erasmus - undefined
Gent University
01.2015 - 04.2016
BA Economics -
Koç University
01.2012 - 04.2018
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Elazığ Mehmet Kologlu Anadolu Lisesi