Tülay Eroğlu
Product Manager
Istanbul
Summary
Product Manager with 2 years of experience, I possess strong strategic planning skills and experience in product life cycle management. I have a robust ability to understand customer needs and optimize product portfolios. My customer-centric approach, along with my capabilities in market analysis and competitive assessment, has led to successes in optimizing product portfolios. With my leadership and cross-functional collaboration skills, I have successfully completed projects on time and within budget. As a product manager with a strong strategic vision and analytical thinking, my primary goal is to add value to the product portfolio.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
1
1
Language
Work History
Product Manager
ABDİ İBRAHİM İLAÇ
12.2022 - 12.2023
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Prioritized roadmap in order to achieve product goals and metrics.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Coordinated design meetings and decisions with internal departments and teams.
- Analyzed metrics to measure product performance.
- Directed planning and budgeting efforts.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Oversaw product development, marketing, and launches.
Junior Product Manager
ABDİ İBRAHİM İLAÇ
12.2021 - 12.2022
- Supported identification of big category innovation from concept to consumer.
- Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
- Worked in product pod environment consisting of product developers, design teams, software personnel and quality assurance testers.
- Led category, brand, competitive and promotional analyses to identify trends leading to key consumer conclusions and implications on marketing strategy.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Managed cross-functional teams to commercialize new products and drive improvements.
- Partnered with vendors to provide key category and shopper insights for long-term health and growth of top consumer segments.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Medical Promotion Representative
ABDİ İBRAHİM İLAÇ
01.2018 - 12.2021
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Understood each target customer's business model, mapped out organization, and identified unique technology needs.
- Learned and utilized upselling techniques to encourage customers to make additional purchases and increase sales.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
Project Manager
AŞSAN FOOD & SERVİCES
03.2017 - 11.2017
- Managed projects from procurement to commission.
- Developed and initiated projects, managed costs, and monitored performance.
- Identified plans and resources required to meet project goals and objectives.
- Planned, designed, and scheduled phases for large projects.
- Developed and implemented strategic project plans to meet business objectives.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Developed extensions and improvements to food product lines.
- Performed regular inspections of production lines to guarantee sanitary environment.
Customer Recovery Representative
NESTLE WATERS
12.2014 - 04.2015
- Responded to customer questions via telephone and written correspondence regarding insurance benefits, provider contracts, eligibility, and claims.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Understood each target customer's business model, mapped out organization, and identified unique technology needs.
- Researched relevant resources to assist members, identified member representation needs and troubleshot next steps to provide optimal support for member.
Education
Bachelor of Science - Food Engineering
Uludağ University
09.2008 - 06.2015
Skills
SAPTeamworkIMS
Product development lifecycle
Integrated marketing technique
New Product Channels
Customer Relationship Management (CRM)
Go-to-Market Plans
Brand awareness
Marketing strategy
Strategic planning
Budgeting
Brand development
Market Analysis
Timeline
Product Manager
ABDİ İBRAHİM İLAÇ
12.2022 - 12.2023
Junior Product Manager
ABDİ İBRAHİM İLAÇ
12.2021 - 12.2022
Medical Promotion Representative
ABDİ İBRAHİM İLAÇ
01.2018 - 12.2021
Project Manager
AŞSAN FOOD & SERVİCES
03.2017 - 11.2017
Customer Recovery Representative
NESTLE WATERS
12.2014 - 04.2015
Bachelor of Science - Food Engineering
Uludağ University
09.2008 - 06.2015