FARUK BARAN KURT

• Managed full product lifecycle, ensuring quality control.
• Developed and prioritized product features, building comprehensive roadmaps.
• Communicated updates on milestones and deadlines to the team.
• Managed stakeholder expectations throughout development.
• Drove business strategy with sales data, customer feedback, and market research.
• Launched successful products by identifying customer needs.
• Evaluated economic viability through cost assessments.
• Increased brand engagement with social media campaigns.
• Validated marketing success through KPI analysis.
• Launched successful B2B and B2C products by identifying customer needs.

• Team management
• XXX million TL budget management (Categories that make up 70% of Danone Turkey's profitability)
• Creative and digital agency communication and management
• Google analytics usage and analysis
• Collaboration with influencer doctors and KOL's
• Management and content preparation of all digital channels of Nutricia Turkey for healthcare professionals
• (Example: APP, website and social media platforms.) Creating data repository
• Creating strategy plans and taking action
• Digital representation of all Nutricia brands.

Monitoring and management of all purchasing processes

• Follow-up of work with creative agencies
• XXX million TL budget management (Categories that make up 70% of Danone Turkey's profitability)
• Strengthening nutrition market share and increasing awareness of brands such as Fortini, Infatrini, Bebelac and Aptamil
• Analyzing nutrition market conditions
• Identifying key competitor and consumer trends
• Articulating market requirements and opportunities
• Conducting product presentations
• Developing sales tools and sales training material
• Providing input for marketing collateral development
• Supplying sales with latest research and marketing information
• Follow-up of theproduction and approval processes of medical promotional products
• Preparation of contracts and follow-up of approval processes.