Saim Karaer
Sr. Digital Marketing Specialist
Istanbul,TR
Summary
Seasoned Digital Marketing Executive with over 6 years of experience in driving impactful results through innovative and data-driven strategies. Proven track record in leading both routine operations and special projects for diverse clients, including high-profile brands such as The Coca-Cola Company, Unilever, and MediaMarkt. Adept at developing, optimizing, and strengthening digital marketing campaigns to maximize revenue growth and enhance brand visibility. Skilled in leveraging the latest digital marketing trends and technologies to deliver exceptional performance and exceed business objectives.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Senior Digital Marketing Specialist
MediaMarkt
10.2021 - Current
- Developed and implemented comprehensive digital marketing strategies to enhance brand visibility and drive performance across multiple channels.
- Conducted proactive data analysis to identify opportunities for optimization, ensuring maximum ROI on marketing spend.
- Monitored and analyzed KPIs across all digital channels, providing actionable insights for continuous improvement.
- Stayed abreast of the latest digital marketing trends, technologies, and best practices to ensure cutting-edge strategies.
- Generated detailed reports and dashboards to track performance and inform decision-making across the organization.
- Managed relationships with external vendors and partners to maximize the effectiveness of digital marketing initiatives.
Senior Performance Marketing Executive
Mindshare
03.2021 - 10.2021
- Designed and executed performance marketing campaigns on Google Ads, DV360, and social media platforms for Unilever personal care brands.
- Continuously optimized campaigns based on data-driven insights to meet and exceed KPIs.
- Utilized advanced targeting and segmentation techniques to reach the most relevant audiences.
Senior Digital Executive
Carat
07.2018 - 03.2021
- Managed digital marketing campaigns on Google Ads, DV360, and social media for high-profile clients including The Coca-Cola Company, Anadolu Hayat Emeklilik, Anadolu Sigorta, and Philips.
- Employed sophisticated tracking and optimization strategies to enhance campaign performance.
- Conducted regular performance analysis and reporting to ensure alignment with business objectives.
Education
Faculty Of Business, Business Informatics
Istanbul Bilgi University
09.2013 - 06.2018
Skills
Microsoft Office
Google Analytics
Google Ads
Social Ads
GTM
DV360
SA360
Languages
Turkish
Native language
English
Advanced
C1
Timeline
Senior Digital Marketing Specialist
MediaMarkt
10.2021 - Current
Senior Performance Marketing Executive
Mindshare
03.2021 - 10.2021
Senior Digital Executive
Carat
07.2018 - 03.2021
Faculty Of Business, Business Informatics
Istanbul Bilgi University
09.2013 - 06.2018