Orhan Yahya Akgül
Istanbul
Summary
Experienced entrepreneurial professional with a proven track record in building businesses and developing effective marketing strategies. Skilled in driving traffic and achieving high conversion rates through successful social media and website marketing campaigns. Adept at overcoming business-specific challenges to close high-value deals. Expert in utilizing data analytics and effective customer communication to consistently drive results. Demonstrated performance and leadership across various areas, showcasing a strong ability to deliver impactful outcomes.
Overview
2
2
years of professional experience
25
25
years of post-secondary education
1
1
Certification
Work History
Brand Strategist and Digital Marketing Specialist
Lu' Amore
02.2024 - Current
- Created a website focusing on women's accessories.
- Conducted advertising campaigns on social media and search engines to increase brand recognition and sales.
UI Designer and Software Developer
ITU APIG TECH
10.2023 - 05.2024
- Launched My Back, a project to raise awareness of baggage regulations and reduce airport baggage loss
- An application was designed and developed to assist travellers in space planning.
Co-Founder and Product Manager
AdQR
10.2023 - 04.2024
- Created a platform for advertising among cafes, restaurants and small businesses.
- Increased foot traffic and sales through cross-promotion strategies.
Co-Founder and Market Research Analyst
pickperfectshop
04.2023 - 12.2023
- Launched a customised dropshipping website focusing on home accessories.
Generated and analysed TikTok and Meta ads to increase traffic and sales.
Co-Founder and Marketing Specialist
CoFound.me
11.2022 - 08.2023
- Conducted and launched a platform to connect entrepreneurs with similar business or interests.
Enabled networking and collaboration through innovative platform features.
Education
Bachelor of Science - Management Engineering
Istanbul Technical University
04.2001 - 01.2026
Skills
- Technical: Engineering Statistics, Data Analysis and Visualization (Python, Selenium, MATLAB), Advanced MS Excel (VBA), MS Power BI, HTML, CSS, JavaScript, Wordpress
- Digital Marketing: Meta Ads, Google Ads, TikTok Ads, Email Marketing, SEO, Content Marketing, Influencer Marketing, Conversion Rate Optimization (CRO), Campaign Budget Optimization (CBO)
- Traditional Marketing: Brand Management, Brand Scaling, Market Research, Public Relations (PR), Event Planning, Email Campaigns, Relationship Marketing
- Design: Figma, Microsoft PowerPoint, Canva, Adobe Premier Pro, Adobe Illustrator, Adobe Photoshop, User Interface Design
- Languages: Turkish (Native), English (Advanced)
Certification
Google, Google Digital Marketing & E-commerce Professional Certificate, 2024
Extracurricular Activities
ITU Earth Engineers Club (Comptroller, 2024-Present)
ITU Teknofest Club (Member, 2024-Present)
ITU APIG TECH (Member, 2023-2024)
Timeline
Brand Strategist and Digital Marketing Specialist
Lu' Amore
02.2024 - Current
UI Designer and Software Developer
ITU APIG TECH
10.2023 - 05.2024
Co-Founder and Product Manager
AdQR
10.2023 - 04.2024
Co-Founder and Market Research Analyst
pickperfectshop
04.2023 - 12.2023
Co-Founder and Marketing Specialist
CoFound.me
11.2022 - 08.2023
Bachelor of Science - Management Engineering
Istanbul Technical University
04.2001 - 01.2026
Google, Google Digital Marketing & E-commerce Professional Certificate, 2024
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