Sadık Kaya
Fatih, Selahaddin Eyyubi Cd No:8, Sancaktepe/İstanbul,34
Summary
As a Product and Marketing Manager, I established the suspension division (coil spring) for the automotive industry, introducing 900 SKUs within 6 months for both aftermarket (AM) and OEM clients. I excel at building strong, long-term business relationships, with a focus on expanding Kayatel’s global presence in the aftermarket for suspension-related components. To drive our brand forward, I actively participate in major automotive exhibitions, showcasing our products to key industry players. Additionally, I maintain close collaboration with Far East manufacturers to ensure product quality and competitive sourcing.
In my role as Procurement Manager, I lead a team responsible for procuring direct materials, packaging, and powder coating components across the EMEA region. Our primary objective is to support Kayatel’s operations with data-driven, cost-effective purchasing and operational efficiency, managing an annual budget of €8M. I work closely with both internal and global suppliers and regularly attend steel industry conferences to stay updated on market trends. In line with our manufacturing goals, I oversee capital investments in machinery from the Far East, with an annual budget of $1M.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Development, Sales, and Marketing Manager
Kayatel Yay Sanayi Ve Ticaret A.Ş
04.2023 - Current
- As Product Marketing Manager, I established the Suspension Spring Division to serve both OEM and AM industries for private and company brand KYT.
- I led the development and execution of the product marketing strategy, focusing on expanding market presence, driving brand positioning, and securing partnerships with key clients in local market and overseas.
- I coordinated with cross-functional teams—engineering, sales, and production—to manage product lifecycle processes from concept to launch, ensuring high-quality, competitive offerings aligned with market demands.
- Additionally, I directed targeted campaigns, leveraging market insights to refine product features and enhance brand visibility across diverse channels.
- My role involved extensive international travel to assess market potential across various countries, attending international exhibitions, meeting with industry stakeholders, and securing long-term contracts.
- Increased product development efficiency by streamlining processes and implementing agile methodologies.
- Boosted customer satisfaction rates by addressing concerns promptly and implementing improvements based on feedback.
- Implemented cost-saving measures throughout the product development process, resulting in improved profit margins.
- Enhanced sales performance by developing targeted marketing campaigns and sales strategies.
Procurement Manager
Kayatel Yaylılar İml San ve Tic Ltd Şti
06.2018 - 04.2023
- Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
- Strategically managing of the purchasing processes both of the raw & pack categories; steel, packing, labels, powder coating, machinery, etc. w 8M EUR annual spent
- Leading cost optimization and productivity projects.
- Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
- Reviewed and issued contracts and blanket purchase orders after choosing ideal vendor and drive procurement process.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- On top of my Procurement Manager responsibilities, I had taken the responsibilities of import,export logistics and warehouse management.
- Negotiated and arranged transport of goods with shipping or freight companies.
- Managing team with 4 members.
- Coordinated logistics for 120 containers per year operations.
- Followed related exhibitions to increase the business and find out alternative sources , and suppliers continuously.
- Organizing daily meetings to discuss the daily/weekly situations with the team.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting to CEO.
- Attended management review meetings to create the new year budget.
- Coordinating audits/visits for local and overseas key suppliers every year.
- Following and attending and visiting the exhibitions related with the industry to allocate new components.
Purchasing Specialist
Kayatel Yaylılar İml San ve Tic Ltd Şti
04.2016 - 06.2018
- Maintained consistent email communication with stores and suppliers to confirm and track orders and verify price revisions on purchase orders.
- Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
- Analyzed customer engineering drawings, specifications and RFQ requirements to perform purchase analysis.
- Implemented policies to reduce cost and eliminate waste.
- Acquire various elements necessary for production as material, machine, supplies and services.
- Supply of different type of Steel Wire, Powder coating , Customized boxes and Coating materials (anote, chemical substances)
- ERP integrated supplier management.
- Managing the purchasing process in accordance with the product specifications declared for production activities.
- Following the current market conditions and ensuring the supply of raw materials and semi-finished products at the right price.
- Providing the procurement of the purchasing parts included in the new product commissioning process in the determined process by carrying out the project planning.
- To conduct alternative supplier research, selection and evaluation activities
- Assisted DPA on Safety Management System together with the ISO 9001:2015 and IATF16949.
Talent Management Intern
Western Union
02.2016 - 06.2016
- I was selected for the summer Internship Programme 2016 at WU.
- Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
- Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency.
- Reduced expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements.
- Advocated for staff members, helping to identify and resolve conflicts.
- Managed successful internship events such as orientation sessions, networking mixers, and project presentations to foster a positive intern experience.
Education
Master Degree - Project Management
Vilnius University
Lithuania06.2016
Bachelor of Science - Business Informatics
Haliç Üniversitesi
İstanbul06.2015
Skills
- Technical knowledge of steel and steering suspension part on a wide range of Local&European product
- International Trade Certificate (Marketing, Sales, Purchasing , Logistics)
- Cross-functional team leadership
- Product positioning
- Pricing strategy
- Problem-solving abilities
- Word , Excel, Powerpoint
- Data Base and Web Applications (PHP, HTMLS, SQL)
Certification
- SPC byTUV SUD
- IATF 16949 by TUV SUD
- MSA by TUV SUD
- AIAG & VDA PROCESS FMEA by TUV SUD
- ISO 9001 by VERİ KALİTE
- İÇ TETKİKÇİ by SUB FONS
Accomplishments
International Trade Certificate in Harvard University online school.
Languages
Turkish
Native language
English
Advanced
C1
Timeline
Product Development, Sales, and Marketing Manager
Kayatel Yay Sanayi Ve Ticaret A.Ş
04.2023 - Current
Procurement Manager
Kayatel Yaylılar İml San ve Tic Ltd Şti
06.2018 - 04.2023
Purchasing Specialist
Kayatel Yaylılar İml San ve Tic Ltd Şti
04.2016 - 06.2018
Talent Management Intern
Western Union
02.2016 - 06.2016
- SPC byTUV SUD
- IATF 16949 by TUV SUD
- MSA by TUV SUD
- AIAG & VDA PROCESS FMEA by TUV SUD
- ISO 9001 by VERİ KALİTE
- İÇ TETKİKÇİ by SUB FONS
Master Degree - Project Management
Vilnius University
Bachelor of Science - Business Informatics
Haliç Üniversitesi
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