NERGIZ ICOGLU

• I am responsible for a product portfolio consisting of anticoagulants, antiplatelets, iron deficiency treatments, and drugs that inhibit organ transplant rejection.

• Establishing strategies for Cardiology, Cardiovascular Surgery, Obstetrics and Gynecology, Orthopedics, and Neurology specialties, and ensuring their implementation by the sales team.

• Conducting product and medical presentations tailored to the target specialties in hospitals and clinics.

• Regularly analyzing IMS data (daily and weekly) to derive insights.

• Conducting field visits in coordination with regional managers.

• Managing KOLs (Key Opinion Leaders) and association communications.

• Organizing and monitoring congresses and meetings.

• Budget management.

• Responsible for marketing Adult Oral Nutrition products
• Prepared comprehensive communication plans, including materials for HCPs, promotions, meetings, factory visits, hypertargeting and successfully launched local production- a significant milestone for company
• Coordinated project planning and execution with team members and team leads
• Maintained positive relations with KOLs to build strong partnerships
• Developed marketing strategies aligned with global strategy and company growth objectives
• Followed the new product innovation processes and led cross-functional efforts internally and globally
• Collaborated with sales, marketing, and support teams to achieve target volume and market share within budget

• Worked in the Rare Metabolics Disease Category
• Analyzed market, competitors and consumer insights to develop strategic insights and make clear and compelling recommendations for overall business growth
• Managed social media accounts to increase brand engagement
• Maintained positive relationship with KOLs and family associations to build strong collaborations
• Managed the budget in accordance with category goals

• Prepared digital media contents for Preterm and Baby Formula products
• Analyzed CLM data and presented findings to the marketing team to enhance the field force's utilization of materials
• Collaborated with the creative agency, providing the briefs to explore new discourses aligned with marketing positionings

• Implemented diverse marketing and promotional strategies to enhance brand performance in target markets
• Prepared and delivered product presentations and answered questions about Bebelac and Aptamil to increase sales

• Implemented diverse marketing and promotional strategies to enhance brand performance in target markets

• Implemented diverse marketing and promotional strategies to enhance brand performance in target markets