IQVIA Marketing Intelligence Tools
Evrim Inan
Pharmaceutical Marketing
Istanbul,34
Summary
A marketing expert with 15 years of experience in pharmaceuticals marketing, highly skilled in innovative marketing methods, developing brand positioning and key messaging. Proven expertise in developing and executing comprehensive marketing plans and product launches across international markets. Excellent communicator to leverage customer insights into strategic decision-making and optimize marketing campaigns. Strong leadership abilities with a focus on building high-performing cross-functional teams
Overview
18
18
years of professional experience
3
3
Certifications
3
3
Languages
Work History
International Senior Product Manager
Nobel Pharmaceuticals
12.2021 - 03.2024
- Spearheaded full marketing support for key OTC and RX products, leading to significant market penetration in 20 markets in CIS, Balkan and Adriatic regions
- Executed successful business development initiatives and strategic portfolio management, enhancing product pipeline
- Instituted launch excellence guidance across various countries, ensuring standardized best practices and strategies for successful product introductions
- Development of competencies & capabilities of marketing teams
- Global project management and execution
- To determine digital strategies and to ensure their adaptation to local markets
Senior Product Manager
Dem Pharmaceuticals
05.2020 - 12.2021
- Responsible for overall marketing activities of Hibor – Elleacnelle- Gudef
- Spearheaded the strategic management of Hibor, a leading injectable anticoagulant with the original molecule bemiparin
- Managed licensor relations with ROVI
- Led product management initiatives, including market analysis, competitive intelligence, and product positioning strategies.
- Developed and executed marketing campaigns to drive brand awareness and increase market share.
- Collaborated with cross-functional teams to ensure alignment of marketing strategies with sales target's.
- Managed KOL and key customer relations in the target branches: CVS, Cardiology, Chest Medicine, Oncology
Senior Product Manager
Berko Pharmaceuticals
01.2015 - 05.2018
- Led marketing strategies for a diverse portfolio of 10 products in Pediatrics, Dermatology, and OTC, coordinating a team of 80 MRs to drive market success.
- Directed the company's successful entry into the dermatological market, establishing a strong foothold and expanding the product range.
- Executed comprehensive marketing plans, including brand messaging, lifecycle management, targeting, and positioning, to enhance market penetration and product visibility.
- Successfully launched a series of original and generic products (Hamazinc, İburamin Zero, Aknefloks, Klobate, X-Ven), bolstering the company's presence across Pediatrics, Dermatology, Family Medicine, and OTC
Product Manager
Berko Pharmaceuticals
10.2011 - 01.2015
- Led marketing strategies for a diverse portfolio of 12 products in Pediatrics, Dermatology, and OTC, coordinating a team of 72 sales representatives to drive sales and market presence.
- Spearheaded innovative value-added projects within the OTC market, enhancing product value and consumer engagement.
- Successfully launched a variety of products, including Butefin, Dermiton, Zinco-K, Caillou fish oil, and Alores,bolstering the company's presence across Pediatrics, Family Medicine, and OTC.
Junior Product Manager
Berko Pharmaceuticals
11.2010 - 10.2011
- Oversaw marketing for leading OTC products, enhancing product visibility and market share through strategic promotions and targeted campaigns.
- Specialized in Pediatrics and OTC contributing to substantial growth in product recognition and sales performance
Junior Product Manager
Abdi İbrahim
10.2008 - 06.2010
- Managed key marketing initiatives for Dolorex and Polivit
- Contributed to the successful launch and market adoption of new blockbuster brands: Combipack Easyhaler and Onceair.
- Excelled in cross-functional team collaboration, driving market share growth in Chest Medicine, Internal Medicine, and Pediatrics
Marketing Management Trainee
Abdi İbrahim
11.2007 - 10.2008
- Worked in field as a MR to drive product awareness and adoption for Ferrum, Ornisid and Osteomax to ensure achieving the sales targets in Gynecology, Internal Medicine, and Family Medicine
Marketing Assisstant
Abbott Pharmaceuticals
03.2006 - 11.2007
- Supported diverse marketing initiatives, contributing to the strategic positioning, marketing communication and promotional activities of nutritional products.
Education
Ph.D. - Marketing
Yeditepe University
Istanbul 04.2001 -
Master of Arts - Business Administration
Marmara University
Istanbul 04.2001 -
Bachelor of Arts - Tourism Management
Bosphorus University
Istanbul 04.2001 -
High School Diploma -
Istanbul Anatolian High School
Istanbul 04.2001 -
Skills
Software
Microsoft Office Programs
ERP systems
Statistical analysis programs
CRM systems & softwares
Project Management Tools
Social Media Management Tools
Certification
Ulker Leadership Program
Interests
Digital Marketing
Coaching
Mentorship
Neuromarketing
Market Research
Timeline
Ulker Leadership Program
02-2023
Strategic Business Management, Capsim
02-2022
International Senior Product Manager
Nobel Pharmaceuticals
12.2021 - 03.2024
Senior Product Manager
Dem Pharmaceuticals
05.2020 - 12.2021
Turquality Project Integration
08-2017
Senior Product Manager
Berko Pharmaceuticals
01.2015 - 05.2018
Product Manager
Berko Pharmaceuticals
10.2011 - 01.2015
Junior Product Manager
Berko Pharmaceuticals
11.2010 - 10.2011
Junior Product Manager
Abdi İbrahim
10.2008 - 06.2010
Marketing Management Trainee
Abdi İbrahim
11.2007 - 10.2008
Marketing Assisstant
Abbott Pharmaceuticals
03.2006 - 11.2007
Ph.D. - Marketing
Yeditepe University
04.2001 -
Master of Arts - Business Administration
Marmara University
04.2001 -
Bachelor of Arts - Tourism Management
Bosphorus University
04.2001 -
High School Diploma -
Istanbul Anatolian High School
04.2001 -