Kübra Yılmaz
Regional Marketing Specialist Northern Europe & Türkiye
Istanbul
Work Preference
Summary
Results-driven marketing professional specializing in regional marketing strategies that boost brand visibility and customer engagement. Experienced in executing diverse campaigns through market analysis and strategic planning, delivering measurable results. Focused on collaboration to achieve impactful outcomes aligned with organizational goals while remaining attuned to industry trends for enhanced marketing effectiveness.
Overview
2
2
Languages
6
6
Certifications
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Regional Marketing Specialist
Videojet Technologies
04.2022 - Current
- Multichannel Campaign Management: Led end-to-end execution of high-impact digital, social, and email marketing campaigns across NEU, France, and UKI, driving a 25% YoY increase in MQLs.
- Developed regional marketing strategies that increased brand visibility and improved market penetration.
- Data-Driven Optimization: Analyzed campaign performance via Salesforce to optimize regional budgets, consistently delivering a 5:1 ROMI while ensuring global-regional strategy alignment.
- Managed logistics for 5 major regional trade shows, resulting in 150+ new opportunities and a 15% increase in brand awareness.
- Analyzed campaign performance via Salesforce to optimize regional budgets, achieving consistent 5:1 ROMI while aligning with global-regional strategy.
Campaign Specialist
Videojet Technologies
09.2022 - 04.2024
- End-to-End Campaign Management: Conceptualized, executed, and optimized end-to-end marketing campaigns across multiple channels to drive sustainable pipeline growth.
- Executed continuous DBS optimization on translations and creatives, enhancing regional Lead-to-Opportunity (L2O) rate.
- Analyzed market trends and consumer behaviors to inform campaign strategies and optimize performance.
- Collaborated with global Digital Marketing Team on content creation, maintaining regional consistency and brand adherence.
- Analyzed market trends and consumer behaviors to shape campaign strategies and optimize performance.
Food Product and Marketing Specialist
Tchibo GmbH
12.2020 - 09.2022
- Product Lifecycle & Launch: Managed the full lifecycle of new product initiatives, successfully launching 3 new Tchibo/Cafissimo products and exceeding Q1 sales volume by 120%.
- I2L (Idea to Launch) Execution: Managed cross-functional project timelines with I2L framework, ensuring timely and quality execution of I&R (Innovation & Renovation) projects.
- Consumer Insights & Market Trends: Identified I&R opportunities by monitoring consumer trends and market insights; led qualitative and quantitative consumer testing for key product launches.
- Consumer Insights & Market Trends: Identified I&R opportunities by monitoring consumer trends and insights; conducted qualitative and quantitative testing for key product launches.
- P&L & Channel Profitability: Conducted regular P&L and competitive analyses for Tchibo and HORECA channels, driving data-driven action plans that boosted category profitability by 10%.
- Brand Partnerships & Engagement: Led 7 collaborations with third-party influencers across omnichannel touchpoints, driving a 40% increase in social media interaction rates.
- Agency & Campaign Leadership: Coordinated creative, media, and digital agencies to deliver high-impact brand campaigns, setting clear performance KPIs to maximize media ROI.
Marketing Intern
Aydınlı Grup (İpekyol & Machka & Twist)
06.2020 - 08.2020
- Campaign & Influencer Support: Supported influencer marketing campaigns through talent research, product seeding, and tracking campaign coverage to optimize outreach effectiveness.
- Agency & PR Coordination: Coordinated schedules and asset deliveries as primary contact for PR and production agencies, facilitating seamless workflow alignment.
- Agency & PR Coordination: Acted as a key point of contact for PR and production agencies, coordinating meeting schedules, asset deliveries, and ensuring smooth workflow alignment.
- Administrative & Market Research: Managed marketing asset libraries and performed daily social media monitoring and competitor analysis to enhance team brainstorming sessions.
Team Lead (Work and Travel)
Palace Entertainment-Wisconsin Dells, WI
06.2019 - 09.2019
Education
Lisans - BSc in Marketing (100% Full Scholarship) – Honors Graduate
İstanbul Bilgi Üniversitesi
İstanbul 09.2016 - 06.2021
Skills
Marketing automation
Campaign management
Lead generation
Market research
Competitor analysis
Content strategy
Product launches
Brand building
Partnership development
Marketo
Salesforce
MS Office
Customer relationship management
Multilingual communication
Campaign development
Certification
AI-Driven Digital Marketing Management (Acun Medya Akademi) - Mart 2024 - Present
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Awards
- Global "Instil Trust" Award - Videojet Technologies - Aralık 2025, Awarded on a global corporate level for demonstrating exceptional integrity, reliability, and cross-functional collaboration, consistently building high-trust partnerships across international regions.
- Marketing Associate of the Year - Videojet Technologies & ICE UK - Mart 2025, Selected out of regional marketing peers for driving outstanding business growth, executing high-impact multichannel campaigns, and demonstrating exceptional operational excellence across the UK and Ireland (UKI) markets.
Languages
English
Bilingual or Proficient (C2)
Turkish
Bilingual or Proficient (C2)
Timeline
Campaign Specialist
Videojet Technologies
09.2022 - 04.2024
Regional Marketing Specialist
Videojet Technologies
04.2022 - Current
Food Product and Marketing Specialist
Tchibo GmbH
12.2020 - 09.2022
Marketing Intern
Aydınlı Grup (İpekyol & Machka & Twist)
06.2020 - 08.2020
Team Lead (Work and Travel)
Palace Entertainment-Wisconsin Dells, WI
06.2019 - 09.2019
Lisans - BSc in Marketing (100% Full Scholarship) – Honors Graduate
İstanbul Bilgi Üniversitesi
09.2016 - 06.2021