Hi, I’m
FAZİLET SONAR
Marketing Communications Professional
İstanbul,Turkiye
Summary
Marketing professional with hands-on experience in integrated marketing across diverse markets and industries, within both agency and corporate environments. Specialized in aligning strategy, content, and digital execution to strengthen brand presence and deliver measurable results.
Managed B2B and B2C campaigns in sectors like food tech, HVAC, and manufacturing, adapting brand messages to different markets and audiences. Recognized for blending creative insight with commercial focus.
Experienced in leading cross-functional teams and managing agency partners (media, creative, PR, event). Skilled in stakeholder communication, budget control, and performance tracking through KPIs.
Overview
10
years of professional experience
14
Certifications
2
Languages
Work History
Danfossİstanbul , Turkiye
Regional Marketing Communications Specialist
06.2022 - 06.2025
Job overview
- Designed comprehensive B2B and B2C communication strategies, aligning messaging with business goals and budget priorities.
- Analyzed HVAC, OEM, and automation market trends to uncover communication opportunities.
- Adapted global brand materials and produced regional ATL & BTL assets to boost local engagement.
- Drove cross-department collaboration to ensure cohesion across sales initiatives and campaign messaging.
- Oversaw regional creative agencies, ensuring timely delivery and adherence to brand standards.
- Coordinated 40+ regional events including partner activations, industry forums, and public affairs engagements.
- Strengthened external communications through strategic alignment with partners, alliances, and industry stakeholders.
- Increased qualified lead generation and visibility through targeted PR, paid media, and content-driven campaigns.
- Evaluated campaign analytics and continuously fine-tuned messaging to optimize conversion and engagement.
- Published high-value thought-leadership assets including posts and whitepapers for executive visibility.
- Elevated email marketing effectiveness via A/B testing of subject lines, visuals, and CTAs.
- Managed successful trade show participation, resulting in increased leads and valuable industry connections.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Elginkan Holdingİstanbul , Turkiye
Advertising and Public Relations Responsible
01.2018 - 07.2022
Job overview
- Promoted to lead marketing communications and public relations across all Elginkan Holding companies.
- Delivered 360° marketing strategies for B2B and B2C audiences, supporting multiple group brands.
- Led ATL & BTL campaigns, trade fairs, seminars, sponsorships, PR efforts, and showroom activations.
- Managed agency and vendor ecosystem in Turkiye (creative, media buying, PR, digital, event), ensuring brand consistency.
- Oversaw marketing budget, procurement, and supplier contracts in collaboration with finance and sourcing teams.
- Coordinated closely with product, sales, CRM, IT, and accounting departments for integrated campaign execution.
- Developed content and PR strategies that enhanced local visibility and stakeholder trust.
- Ensured full GDPR compliance and ethical data usage across all marketing operations.
- Executed digital campaigns to increase website traffic, customer engagement, and lead quality.
- Monitored performance KPIs and optimized campaign effectiveness based on analytics.
- Proved successful working within tight deadlines and a fast-paced environment.
Meal Box Food and Technology Inc.
Digital Marketing Specialist
01.2017 - 01.2018
Job overview
- Planned and optimized e-commerce campaigns using A/B testing, PPC strategies, and landing page enhancements.
- Executed integrated digital marketing activities by blending traditional and digital channels to boost reach and engagement.
- Managed PR, social media, and event operations in-house, leading content creation, community engagement, and press outreach without agency support.
- Created and distributed targeted content for paid ads, email, and social platforms to increase traffic and conversions.
- Implemented automation workflows and refined email marketing to boost open rates, CTR, and customer retention.
- Oversaw and executed digital media buying directly, managing ad placements and coordinating with platform representatives (e.g., Google, Facebook) to optimize performance.
- Analyzed campaign results using Google Analytics, Facebook Business Manager, and direct platform dashboards, adjusting strategy in real time.
- Controlled and reported on marketing budgets to ensure cost-effective planning and maximize campaign ROI.
- Worked cross-functionally with sales, IT, and customer support teams to align execution with business goals.
- Engaged directly with online audiences, responded to feedback, and built influencer partnerships to expand digital reach.
- Ensured GDPR compliance in all digital activities, safeguarding customer data and communication standards.
- Negotiated with vendors and service providers for tools and services, improving efficiency and lowering operational cost.
Tick Tock Boom Digital PR & Marketing Agency
New Media Expert
01.2016 - 01.2017
Job overview
- Created digital channel strategies tailored to each client’s brand positioning and executive communication goals.
- Interpreted brand reports and trend analyses to shape marketing direction and refine messaging.
- Monitored emerging digital features and media innovations to identify new publicity opportunities.
- Delivered creative campaign concepts based on detailed brand briefs and evolving client needs.
- Managed social media interaction and moderation, ensuring alignment with brand tone and social CRM policies.
- Responded to reputational risks through real-time crisis communication, including proactive corrections and follow-ups.
Salt Communication Group Agency
Digital Brand Executive
01.2016 - 12.2016
Job overview
- Built strategic partnerships with influencers and media platforms to expand brand reach and credibility.
- Led social media strategy and execution across all major platforms, driving visibility and interaction.
- Structured content calendars that integrated posts, campaigns, contests, and interactive community efforts.
- Produced multimedia content in alignment with brand narratives and creative direction.
- Engaged with sector-specific audiences on client-owned channels to strengthen community loyalty.
- Oversaw digital asset management, facilitated online promotions, and optimized account accessibility.
- Interpreted social media analytics to guide iterative strategy improvements and audience targeting.
- Responded swiftly to reputational risks with clear, timely messaging as part of active crisis communication.
- Contributed to product launches through campaign planning, content timing, and audience engagement tactics.
- Designed marketing collateral aligned with business goals, enhancing campaign efficiency and impact.
- Maintained brand consistency across digital outputs while supporting long-term communication objectives.
Zomato Turkiyeİstanbul , Turkiye
Marketing Associate
01.2015 - 12.2015
Job overview
- Managed Zomato’s digital presence in Türkiye, increasing local brand awareness through social media and creative content.
- Developed and implemented integrated strategies across PR, influencer relations, paid media, and events.
- Planned and executed local events and activations, including trade shows, to generate qualified leads and brand partnerships.
- Created targeted digital campaigns tailored to audience behavior, increasing engagement and visibility.
- Optimized social media and website content using SEO principles to drive organic web traffic.
- Continuously refined campaign performance through data analysis and A/B testing.
- Collaborated with sales teams to align marketing efforts with business goals and revenue targets.
- Supported the development of promotional materials (brochures, banners, ads) in line with brand identity.
- Ensured brand consistency across all digital and offline touchpoints.
Education
İstanbul Bilgi UniversityIstanbul, Turkiye
Master of Arts from Marketing Communication And Brand School
04.2015 - 1 2017
University Overview
- 3.75 GPA
- Online Reputation Management- Research Project
Bahçeşehir Universityİstanbul, Turkiye
Bachelor of Arts from Psychology
01.2010 - 1 2015
University Overview
- Degree Awarded with Scholarship
- ÖSYM Scholarship for Undergraduate Students, 2010 to 2015
- Member of Pyschology Student Club, 2012 to 2015
- Faculty of Arts and Sciences Representative, Student Council, 2011 to 2015
Sakarya University Foundation Anatolian High SchoolSakarya
High School Diploma
04.2006 - 1 2010
University Overview
- 4.95 GPA
Skills
Community engagement
Certification
2020, Active Reading Technics, ALGE, RF1389342
Computerandprogramskills
- Microsoft Office, Advanced
- Open Office, Advanced
- Keynote, Intermediate
- SPSS, Intermediate
- SAP, Intermediate
- Google Analytics, Intermediate
- Facebook Business Manager, Intermediate
- Facebook Ads Manager, Intermediate
- Google Ads, Intermediate
- Sales Force, Marketing and Sales Cloud Management, Advanced
- ON24, Advanced
Personal Information
- Date of Birth: 08/27/92
- Gender: Female
- Nationality: Turkish
- Driving License: B2 (2011)
- Marital Status: Married
Activities
- 2017, Talent Camp - From Campus to Camp 2017, Digital HR project
- 2016, Winterfest 2016, Digital event management
- 2014, DTD/ Blackout Community, KLOSTER (2014-2015), TOPLESS (2014-2015)
- 2013, Bahçeşehir University Psychology Club, Founder
- 2012, Bahçeşehir University Student Council, Department member
- 2012, Bahçeşehir University Fuaye Magazine, Advertising responsible
- 2012, BUSAR, Van Earthquake supply supporting volunteer, Psychological support volunteer
- 2012, Bahçeşehir University SosyalBen - Giresun-Şanlıurfa, Turkey, Volunteer as photography educator for young children
- 2011, Bahçeşehir University Corporate Communication Duties, International COOP Summit 2011-2014 / Staff, University Opening Days 2011-2014 / Faculty Representative, University Graduation Ceremony 2011-2014 / Organization Staff, University Photography and Video Club / Representative
- 2011, Bahçeşehir University Student Council Activities, BUSC Game Festival (2011-2014), BUSC White Costume Party (2011-2014), BUSC Masquerade Ball (2011-2014), BUSC New Year's Eve Party (2011-2013)
Timeline
Regional Marketing Communications Specialist
Danfoss
06.2022 - 06.2025
Advertising and Public Relations Responsible
Elginkan Holding
01.2018 - 07.2022
Digital Marketing Specialist
Meal Box Food and Technology Inc.
01.2017 - 01.2018
New Media Expert
Tick Tock Boom Digital PR & Marketing Agency
01.2016 - 01.2017
Digital Brand Executive
Salt Communication Group Agency
01.2016 - 12.2016
İstanbul Bilgi University
Master of Arts from Marketing Communication And Brand School
04.2015 - 1 2017
Marketing Associate
Zomato Turkiye
01.2015 - 12.2015
Bahçeşehir University
Bachelor of Arts from Psychology
01.2010 - 1 2015
Sakarya University Foundation Anatolian High School
High School Diploma
04.2006 - 1 2010