Hatice Hilal Ay
Boca Raton
Summary
Experience developed in the commercial, marketing and development areas in addition to strategic planning, costing, trend setting and production management.
Strong experience in Building and maintaining strong, long-lasting customer relationships
Developing seasonal strategy including brand concepts, category assortment, product strategies, delivery flow
Doing costing/ pricing strategy for current products and developing what will be next for future.
Great knowledge of the development of strategic production planning and corporate business plans, mainly in preparing collections to the fashion brands with outsource factories over the world.
Collecting and analyzing data to learn more about customer behavior by visiting stores and consistently visiting webs
Overseeing customer account management, including negotiating contracts and agreements to maximize profit and arranging meetings with customers and travel to them.
Clearly communicating the progress of monthly/quarterly initiatives to internal and external stakeholders
Forecasting and tracking key account metrics (e.g. quarterly sales results and annual forecasts)
Overseeing Merchandisers for cost/development/production
Skill in Result oriented – proactive – motivated - self organizational textile professional with extensive merchandising buying – excellent active listening skills – written and verbal communication skills and strong interpersonal skills allied with ability to negotiate and sell products - identifying fashion and trend balance and adapt to mass production - cost engineering - understand market demands/wants and expand to the product
Ability to collect, track and analyze large amount of data - process/team management and analytical skills as well as experience in developing multinational vendor relationships.
Solid motivation for the leadership of multidisciplinary groups, focusing on solving internal and external issues involving departments, suppliers and customers through starting with pricing and ending with shipment of the products.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Merchandiser
Cherryfield Trading Ltd.
10.2019 - Current
- Travels with Design for customer meetings
- Leads product line presentations
- Leads monthly divisional meeting with Senior Management
- Travels with Design for color, trend, textile and print development
- Analyzes performance and forecasts trend to identify opportunities for growth
- Develops seasonal strategy including brand concepts, category assortment, product strategies, delivery flow, pricing strategy and distribution
- Choosing the correct fabric/trims to the range based on price points and making fabric bookings for the collections and allocating to best offering vendors for Men & Ladies Jersey; Sweat, Kids
- Handling best price/quality/delivery negotiations throughout cross costing and cross sampling and allocating orders at best offering vendors
- Responsible for costing negotiations and submitting these to HQ for final decision
- Arranging all proto samples (collection) and making sure to deliver them on time
- Market researches for fabric ideas, trim ideas in order to make a monthly library for designers
- Handling collection in coordination with designer who are based in UK called as Collective Apparel, quoting best range and price points and presenting to customer ready for sales meetings, getting orders and allocating to best offering vendors
- Overseeing FOB and CIF production processes including costing, purchasing, capacity planning at Turkish vendors, maintaining on time delivery via critical path management and periodic reporting to customer
- Coordinating pre-buys and preproduction approvals to maintain on time delivery
- Reporting job cost analysis to management with complete evaluation of actual costs, profitability per product range with action plans to reduce costs and estimating budget for coming year
- Overseeing QC in w/h making decisions about delivery to customer or claims where necessary
- Reporting to Account Manager weekly bases
- Major accomplishments: For the account that I am in charge, which is ASOS (IP BRANDS), with only in 6 months company, reached significant number of orders and gain a significant market share
- Earned place as a significant market share leader, making ASOS (IP BRAND) the best-selling products in their segment, after our products that we develop for them
- For the first time I had gained to receive the first orders to the factory
- In 6 months, period and good success of the products in sales, our customer IP BRANDS, increase forecast of the quantity from 34900 to 43671 for Menswear by increasing 25% percent and for women side, 21800 to 41692 increasing by 91% percent.
Senior Merchandiser / Account Manager
Modatimkar Group,Ltd
08.2015 - 09.2019
- Responsible for annual budget
- Working directly with Modatimkar London design team
- Works with Design to achieve annual target
- Provides direction for silhouette and fabrication based on historical sales and trend
- Leads product line presentations weekly
- Arrange meetings with customer and travel to the customers on aboard with Design for customer meetings
- Talk to other departments in the same facility in order to expand the business
- Leads monthly divisional meeting with Senior Management
- Attend monthly budget control meetings with Top of Management
- Creates and maintains a positive and professional work environment
- Attends sketch reviews and approves styles for handover
- Follow up of all stages of development samples, trying to get correct samples from the suppliers in time for the meetings and sign offs
- Cross costing all development samples with suppliers and finding the suitable ones
- To maintain professional relationship between customer and manufacturer
- To maintain product quality and oversee production and shipment departments
- Visiting the stores and the websites regularly and finding out potential product groups for the future cooperation
- Assist with challenging client requests or issue escalations as needed
- Sourcing of new materials for new developments
- (fabric&; accessories, new techniques)
- Maintaining updated knowledge of company products and services
- Prepare reports on account status
- Reporting to General Manager and Trade Manager
- Major accomplishments: Promoted from Senior Merchandiser to Account Manger to lead production team and costing team with well-regarded pro-active management and interpersonal skills
- For the first time for the company, I Build up projection plans with the customer with a good consistent price based on 80000units of garments where to repeat every 3 months
- In the first quarter of the 2019 achieved the half of the target budget with projection plans.
Merchandiser
Linq Agency
11.2012 - 08.2015
- To maintain professional relationship between buyer and manufacturer
- To collect the PO (purchase order) from buyer
- Management of the critical path for development between the factories and the customers
- Follow up of all new trends and fashion shows
- To prepare the order costing and price quoting and break down the order sheet
- To set up internal order list
- To monitor the garments sample process according to the buyer requirement
- To make sure productions follow up and maintain product quality
- Planning new season ranges; sampling
- Major Accomplishments: Help to Build a brand to Danish customer in 8 months’ time named ELSK and achieved initial orders after the first collection on board.
Merchandiser
Saide Group
01.2012 - 10.2012
- To collect the PO (purchase order) from buyer
- To prepare the order costing and price quoting
- To monitor the garments sample process according to the buyer requirement
- To collect the all of garments fabric, accessories & trims
- Prepare and get the lap dip approvals
- Get the approvals from buyers such as fit, fabric and color where needed
- To make sure productions follow up as planned
- To follow up shipment process according to the buyer instructions
- To ensure smooth shipment process
- To maintain merchandising files and updating time and action plan (TNA).
Product Merchandiser
Andrew Buckler
08.2010 - 01.2012
- Working on development and productions in manufacturing countries: USA Turkey, Italy & China
- Work closely with Designers and send over Tech packs to the relevant partners based on the facility
- Request initial samples and check the outcome of the look
- Attend Fit sessions with designers and send comments to the factories
- Create buying orders and make sure orders are in process
- Create Critical Path to oversee production and make sure to give buffers for possible delays
- Find a solution for the delays to make sure the obtain the goods in the right time of the season
- To prepare the order costing and price quoting
- Give all the color approvals where needed
- To make sure productions follow up as planned
- To follow up shipment process and ensure smooth shipment process
- To prepare and create buy sheets
- Assist PR department for fashions shows and advertising.
Active Marketing Director Assistant-Intern
Sarar USA
05.2010 - 07.2010
- Welcome and advise customers
- Ensure goods are well displayed
- Arrange ordering and delivery
- Receive deliveries from suppliers
- Ensuring the store’s stock is constantly replenished
- Managing customer transactions.
Education
Bachelor’s Textile Development and Marketing -
Istanbul Technical University (ITU) -Dual Program
06.2010
Bachelor’s Textile Development and Marketing -
Fashion Institute of Technology (FIT) -Dual Program
05.2010
Skills
- Pricing Analysis
- Price Negotiations
- Attention to Detail
- Relationship Building
- Documentation And Reporting
- Forecasting
- Trends Analysis
- Analytical Thinking
Professional Awards
Denim Project, Fashion Institute of Technology 2010, 05/2010, Projection that involved based on creating a brand with zero budget
Certification
- P&C Dimensional Brand Management Micra MBA- Istanbul Business School, 12/10/2011
- International Trading on Customs applications and Levels-Kosgeb, 04/2013
- Digital Marketing in International Trade-Kosgeb, 07/2014
- Corporate Resource and Stok Management -Kosgeb, 05/2014
- Basic Occupational Health and Safety- TEB 1.Bolge Istanbul Pharmacy, 06/2014
- Digital Marketing and International Trade- Bogazici University, 06/2014
- Self-Improvement and Pharmacy Management- Professional Coach, 12/2014
Languages
Turkish
Native language
English
Proficient
C2
Spanish
Beginner
A1
German
Beginner
A1
Timeline
Senior Merchandiser
Cherryfield Trading Ltd.
10.2019 - Current
Senior Merchandiser / Account Manager
Modatimkar Group,Ltd
08.2015 - 09.2019
Merchandiser
Linq Agency
11.2012 - 08.2015
Merchandiser
Saide Group
01.2012 - 10.2012
Product Merchandiser
Andrew Buckler
08.2010 - 01.2012
Active Marketing Director Assistant-Intern
Sarar USA
05.2010 - 07.2010
Bachelor’s Textile Development and Marketing -
Istanbul Technical University (ITU) -Dual Program
Bachelor’s Textile Development and Marketing -
Fashion Institute of Technology (FIT) -Dual Program