Esra Turam
Istanbul
Summary
Contributed to the empowerment and engagement of children, youth, young adults, women and communities by using the experience in communications, education, CSR, sustainability, project development, project & team management, public & private sector relationship, entrepreneurial skills, operations, budget & content management and built strong relationships with stakeholders. Embraced results in a positive and lasting impact on the individuals and communities.
Overview
27
27
years of professional experience
12
12
years of post-secondary education
Work History
Founder
BENİM YOLUM AKADEMİ EĞİTİM VE DANIŞMANLIK LTD
03.2019 - 10.2024
- Organized online and physical trainings and workshops about MBSR
- Volunteered in Cibali Mahalleevi for women since 2023 in topic of MBSR
- Trained the corporate managers about sustainability, how to decrease the carbon footprint and how to manage sustainable natural resources
GROUP HEAD OF IMPACT AND EDUCATION PROGRAMS, WWF-ACADEMY AND GREEN OFFICE
WWF-TURKEY, DOĞAL HAYATI KORUMA VAKFI
08.2017 - 08.2024
- As the group head of the Impact and Education Programs, WWF-Academy and Green Office Program, I play a pivotal role to create positive changes in awareness, attitudes, and behaviors of our target groups towards nature-friendly living by combining communications, education, community engagement, and strategic partnerships skills
- Leader of WWF-Academy and Green offices: Developed and established the business model for WWF-Academy in Turkey
- Directed the Green office B2B program to create the green transformation in the offices of the corporates
- Coordinated online Masterclasses, focusing on the theme 'Nature Positive,' providing training to corporate employees over a 4-week period
- Director of the Nature Leaders Youth Program: Developed and managed this program since 2017 as the Education Program Manager and as the Education Group Manager since 2022
- Successfully reached 3,250 schools, engaged 3,000 teachers, and impacted thousands of students in collaboration with the Ministry of National Education and by sponsorship of QNB Finansbank
- Facilitated the implementation of hundreds of nature projects done annually by teachers and students to protect their local regions
- Developer and Manager of Volunteer Program of WWF-Turkey: Orchestrated the trainings and involvement of more than 500 volunteers in various capacities, including community groups, projects, office roles, and as experts
- Trained 20 youth leaders in the OPCC (One Planet City Challenge) project to train and coordinate their local communities effectively on reading climate action plans of the selected municipalities and reporting on the actions taken
- Established volunteer community groups in 10 universities, leading them to take nature friendly actions and/or to write and implement projects
- Coordinated the engagement of volunteers in projects such as 'Adopt a beach' or 'Count the birds of prey'
- Coordinator of Innovation & Impact Assessment Team: Customized methods for measurement and evaluation are used to assess the impact of the project
Project Director
PARA DURUMU
01.2014 - 01.2017
- My role as Project Director from 2014 to 2017 showcases a significant impact in financial literacy education and women empowerment
- '3 Kumbara' Project is a successful combination of corporate social responsibility, communications, education, and empowerment initiatives
- The international recognition received by the '3 Kumbara' project underscores its positive impact
- The '3 Kumbara' project received five international awards, including the Altın Pusula Award in CSR Training Category from TUHID in Turkey, a global award from Child & Youth Finance International in 2015, CSR Excellence Award Corporate Citizenship 2016, and Best Business Award Best Corporate Social Responsibility Award 2016, the Stevie Award for the Best CSR Program of 2016 in Europe
- Directed the '3 Kumbara' financial literacy education program, a CSR initiative of Dogus Group in collaboration with the Ministry of National Education
- Impacted 500,000 students over five years, providing financial literacy education in school classes
- Managed a Women Empowerment Program for Doğus Group, focusing on professional and personal skills development for women
- Enabled women to earn additional income by producing products in an atelier established based on orders from Doğuş Group Companies
- Coordinated money management and entrepreneurship seminars and workshops in collaboration with municipalities in Istanbul and various cities in Anatolia
- Reached 2,500 women through the municipality platform
- Managed all the communication activities of the programs to the target groups
Managing Director
ARB COMMUNICATIONS AGENCY
10.2010 - 01.2012
- As the Managing Director and Head of Client Services at ARB Communications Agency from October 2010 to January 2012, my role involved significant responsibilities in managing corporate social responsibility projects for major clients and overseeing advertising campaigns
- Led and managed the team responsible for corporate social responsibility projects for key clients, including Tetra Pak, P&G, Garanti Bank, and Garanti Pension
- Coordinated relationships with ministries, local authorities, NGOs, and academicians involved in the projects
- Directed the team in advertising campaigns for various clients, including Çevko, Cem Botanik, Astellas, Çemberlitaş Hamamı, and Hanna Home
Marketing Manager
VEGATEL İLETİŞİM HİZMETLERİ A.Ş., Gama Conglomerate
12.2007 - 07.2009
- Developed and executed marketing communications strategies for the assigned brands
- Formulated pricing, promotion, and distribution strategies to maximize brand visibility and sales
- Led a team of three product managers, demonstrating leadership and coordination skills
Marketing Communication Manager
TURKCELL, Mobile Phone/GSM Operator
12.1999 - 02.2005
- Executed marketing communication activities aligned with the overall brand objectives
- Contributed to the establishment and reinforcement of the brand's identity in the market
- Managed nationwide events, including 'Turkcell TIR on the road,' 'Wintercross' competitions in the mountains, and university events
- Supervised the TV program 'Mobil Hayat' on Show TV, sponsored by Turkcell
- Contributed to making the target audience familiar with the concept of 'mobility' through the TV program
Account Manager
GRAFIKA LINTAS, Advertising Agency
09.1997 - 12.1999
- Ensured the effective execution of campaigns aligned with the clients' goals and objectives
- Successfully executed events to promote and introduce the brands, contributing to brand awareness and engagement
Education
BA - Department of Economics
Bosphorus University
01.1992 - 01.1996
Sankt Georg - undefined
the Austrian High School
01.1984 - 01.1992
Skills
Advanced in Englishundefined
Accomplishments
TedxTalk in 2016, Power from Within
Personal Information
Date of birth: 03/20/73
References
- Aslı Pasinli, Ex-Ceo at WWF-Turkey, 2017 - 12/31/23
- Sedat Kalem, Conservation Director at WWF-Turkey, 1997 - 2024
Training
- Brown University, Certified MBSR (Mindfulness Based Stress Reduction) Teacher, 2024
- Boğaziçi Institute, Certified Student Coach, 2024
- School of Compassion, MBSR & MCT Training, 2023
Custom Section
- Advanced in English
- Advanced in German
Timeline
Founder
BENİM YOLUM AKADEMİ EĞİTİM VE DANIŞMANLIK LTD
03.2019 - 10.2024
GROUP HEAD OF IMPACT AND EDUCATION PROGRAMS, WWF-ACADEMY AND GREEN OFFICE
WWF-TURKEY, DOĞAL HAYATI KORUMA VAKFI
08.2017 - 08.2024
Project Director
PARA DURUMU
01.2014 - 01.2017
Managing Director
ARB COMMUNICATIONS AGENCY
10.2010 - 01.2012
Marketing Manager
VEGATEL İLETİŞİM HİZMETLERİ A.Ş., Gama Conglomerate
12.2007 - 07.2009
Marketing Communication Manager
TURKCELL, Mobile Phone/GSM Operator
12.1999 - 02.2005
Account Manager
GRAFIKA LINTAS, Advertising Agency
09.1997 - 12.1999
BA - Department of Economics
Bosphorus University
01.1992 - 01.1996
Sankt Georg - undefined
the Austrian High School
01.1984 - 01.1992
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