ESRA CAPKAN
Istanbul
Summary
I am a dedicated and experienced Digital Marketing and Sales Specialist currently working in the International Patient Program Department at Koç University Hospital-American Hospital, Vehbi Koç Foundation. Through my expertise in marketing, sales, and international relations, I strive to contribute to the growth and success of the organization. I am a strong communicator, a team worker, and a multitasker.
Overview
5
5
years of professional experience
Work History
Sales and Marketing Specialist
Koç University Hospital
2019.11 - Current
- Created campaigns that drove brand and increased revenue through digital development, websites, social media and other industry websites.
- Developed content and marketing campaigns to enhance customers' journeys through brand experiences and communication asset developments.
- Achieved success across paid and organic social media content through targeted content development and delivery.
- Developed and implemented strict campaign schedules, carefully built around strategic brand awareness growth.
- Stayed updated on the latest digital marketing trends through regular networking and researching online daily.
- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
- Designed graphics and promotional material using Canva.
- Joined business development meetings and supported market outreach plans to improve business development.
- Led team of 3 to cultivate relationships with internal groups consulates, current and potential partner organizations.
Guest Relations Specialist
American Hospital
2019.05 - 2019.11
- Built rapport with patients, utilizing strong customer service skills to maintain excellent relationships.
- Used exceptional communication and relationship-building skills to deliver exemplary hospitality throughout the patient's hospitalization.
- Provided patients with extensive knowledge into matters, including local attractions, hotel facilities, and room-service menus.
- Maintained excellent team relationships by proactively helping others with complex problem-solving tasks.
Education
Bachelor of Arts - Linguistic
Yildiz Technical University
Istanbul2021
Skills
- Microsoft Office
- Salesforce CRM
- Brochure development
- Campaign development experience
- Active listening
- Professional manner
- Multitasker
- Sales techniques
- Partnership Development
- Negotiation
- Process Development
Languages
Turkish
First Language
English
Advanced
C1
Spanish
Intermediate
B1
Timeline
Sales and Marketing Specialist
Koç University Hospital
2019.11 - Current
Guest Relations Specialist
American Hospital
2019.05 - 2019.11
Bachelor of Arts - Linguistic
Yildiz Technical University
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