DİLEK TEMEL
Category Management
Istanbul
Summary
Product and marketing professional with 7-year experience in fashion retail, license business environment. Well-versed in helping companies grow their business by executing and following all processes of a product or a collection from very beginning by developing and supplying them; to the end by analyzing and following targets, sales, budget and taking required marketing actions.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Senior Category Specialist
PENTİ- HQ
12.2021 - Current
- Conducting and following category processes for Women Lingerie department especially for Never out of Stock (NOOS) products, and also Penti’s niche, high valued, sub-brand “Privee”
- Giving briefs about creating collection structure/range plan to design team
- Selecting products, making critics and updates about products that presented by design team and making the products more commercial
- Deciding collection distribution to 600+ stores (both Turkey and international) with allocation and operational team
- Ensuring the collections are sourced with target profit margins, demanded quality and on planned delivery date
- Deciding product selling pricing with respect to the business objectives
- Working closely with marketing team for the communication of the products and collections according to category strategies
- Managing and reporting sales and stock performance
- Following range plans along with the strategic plan and the customer expectations
- Following category budgets and design option budgets
- Working on benchmarking, competitor analysis and market research.
Cross-Category Licensed Projects Leader
PENTİ- HQ
- Following and driving the commercial Licensed Projects strategy for Penti, alongside the design and marketing team
- Working closely with design team, buying team, suppliers, marketing team and licensee and licensor partners
- Following all license approval and legal processes of the collections for products and marketing processes
- Reporting and presenting performances of license collections to the management weekly.
Buyer
KOTON - HQ
09.2021 - 12.2021
- Conducting and following buying processes for Lingerie and Homewear department for both women & men categories for lingerie, underwear, nightwear, Pajamas, Homewear, Loungewear
- Following range plans along with the strategic plan, category budget, design option budget and the target customer expectations
- Ensuring the collections are sourced with target profit margins, demanded quality and on planned delivery date
- Conducting costing process and negotiations and taking order placement decisions
- Following the approval processes for licensed products mostly Disney, Warner Bros and Peanuts licenses
- Preparing benchmark and competitor analysis reports monthly.
Marketing License Merchandiser
Saide Textile – Marubeni Group
05.2018 - 09.2021
- Following up development sampling processes to provide right products for Womenswear & Kidswear buyers from UK market; mostly for Primark and Tesco (F&F) brands
- Communicating with brands’ buyers directly and managing all the processes of development and order confirmation, including costing and negotiating for price and delivery dates
- Working with over 10 license partners for conducting License Business processes and following up licensee agreements and license royalty issues before and ongoing order processes
- Setting meetings with buyers and licensee partners monthly in London, Dublin or İstanbul
- Working closely with the design team from Saide’s London Office
- Sourcing fabric, accessories, new suppliers for printing techniques etc
- In line with the customer’s needs and new trends
- Following up new trends in fashion retail and license industry to serve the customers’ needs.
Purchasing Responsible
Han Insaat
06.2017 - 03.2018
- Conducting the entire process of procurement of materials, equipment and services.
Education
Bachelor of Science - Philosophy
Bogazici University
Istanbul, Turkey 09.2011 - 12.2016
Exchange Program - Department of Media, Cognition and Communication
University of Copenhagen
Copenhagen, Denmark 01.2015 - 06.2015
Skills
Robust team player with strong communicational skillsExcellent written and verbal communication skills both in English and TurkishAdvanced knowledge of MS Office Applications, especially for Microsoft ExcelAbility to use ERP programsAbility to drive actively with B and A2 class driving licenses since 2012Having know-how for: Product developing costing benchmark competitor analysis market and trend analysis Planning forecasting sales analysis marketing e-com dynamics Licensed products and licensee & licensor processes
Websites
Timeline
Senior Category Specialist
PENTİ- HQ
12.2021 - Current
Buyer
KOTON - HQ
09.2021 - 12.2021
Marketing License Merchandiser
Saide Textile – Marubeni Group
05.2018 - 09.2021
Purchasing Responsible
Han Insaat
06.2017 - 03.2018
Exchange Program - Department of Media, Cognition and Communication
University of Copenhagen
01.2015 - 06.2015
Bachelor of Science - Philosophy
Bogazici University
09.2011 - 12.2016
Cross-Category Licensed Projects Leader
PENTİ- HQ