Summary
Overview
Work History
Education
Skills
Interests
Work Availability
Languages
Software
Timeline
Generic
Atilla Cinay

Atilla Cinay

Business Development And Marketing Manager
Başakşehir

Summary

Dynamic and results-oriented marketing professional with over 20 years of comprehensive experience across brand management, digital marketing, trade operations, and strategic communications. Proven track record of leading cross-functional marketing initiatives, managing complex agency partnerships, and delivering impactful above-the-line and below-the-line campaigns. Adept at developing creative marketing assets, executing product launches, and maintaining a consistent corporate identity across all channels.

Skilled in leveraging data-driven insights to optimize marketing strategies and drive performance improvements. Strong expertise in managing content for corporate websites and social media, planning multilingual marketing materials, and overseeing digital media production including animations and promotional videos. Extensive background in organizing corporate events, sponsorships, trade fairs, and customer engagement programs.

Demonstrated success in coordinating B2B commerce solutions and managing foreign trade operations. Known for building centralized data systems, leading customer satisfaction research, and creating marketing budgets aligned with business goals.

Overview

29
29
years of professional experience

Work History

Marketing Executive

Bülent Börekçilik
04.2022 - 08.2024

Responsible for

  • Lead end-to-end call center operations, streamlining workflows and enhancing service efficiency
  • Managing strategic partnerships with agencies to deliver effective above-the-line and below-the-line initiatives
  • Developing high-quality creative assets in coordination with the design and media agency
  • Managing the development and consistent implementation of corporate identity and brand guidelines across all channels
  • Adapting product groups to online markets and managing their integration, operational preparations
  • Managing internal and external corporate communications,
  • Overseeing the preparation of marketing texts, visuals, videos, emails and other materials
  • Successful digital marketing campaigns that achieve website traffic growth targets
  • Analyzing marketing and operational data to extract actionable insights and improve performance outcomes
  • Building and maintaining centralized core data systems to support marketing and business operations
  • Planning and executing corporate events and sponsorships to strengthen brand visibility
  • Managing logistics and delivery operations.

Marketing Executive

Makel Elektrik Malzemeleri San. Tic. A.Ş.
04.2010 - 04.2022
  • Responsible for
  • Organizing and maintaining pricing intelligence by benchmarking competitors within key product segments
  • Analyzing and visualizing sales performance data to deliver actionable insights to senior management
  • Planning and executing the production of multilingual marketing materials—such as price lists, catalogues, brochures, packaging, and advertisements—in coordination with advertising agencies
  • Managing corporate website and social media content in collaboration with the digital media agency to ensure brand engagement
  • Overseeing all trademark application and renewal procedures through legal consultants, ensuring compliance and timely execution
  • Preparing and executing product launch strategies to ensure successful market entry and customer engagement
  • Preparing annual and project-based budgets for marketing teams, monitoring expenditures and optimizing resource allocation
  • Conducting customer satisfaction surveys in collaboration with research firms, analysing results to identify improvement areas and reporting findings to senior management
  • Planning and coordinating corporate events including trade fairs, dealer meetings, factory tours, and anniversary celebrations to enhance brand engagement
  • Managing the promotion of digital content—including animations, corporate videos, and branded media—in collaboration with creative agencies
  • Capturing high-quality photographs of corporate products and events to support branding, marketing, and promotional activities

Sales Marketing Executive

PDS Sağlık ve Gıda Ekipmanları Sanayi Ticaret Ltd. Şti.
08.2004 - 04.2010
  • Responsible for
  • Managing all aspects of foreign trade communications, including contract negotiations, shipping coordination, and documentation
  • Building and strengthening brand identity through integrated marketing efforts across digital and traditional channels
  • Planning and coordinating trade fair participation and advertising campaigns to maximize brand exposure and lead generation
  • Implementing B2B platforms and interactive trade solutions to boost sales efficiency
  • Coordinating compliance efforts with ISO 9001, ISO 14000, ISO 18000 and HACCP standards

Merchandiser

VENÜS Giyim Sanayi A.Ş.
06.2003 - 07.2004
  • Responsible for
  • Preparing seasonal product collections, establishing pricing structures, and managed order intake from clients
  • Identifying fabric and accessory needs based on collection designs and production specifications
  • Supervising the production process and providing regular status updates to clients to ensure transparency and satisfaction
  • Tracking shipping schedules and monitoring fabric testing processes to ensure compliance with quality standards and delivery timelines

Sales Representative

UNILEVER Türk A.Ş.
07.1995 - 11.1996
  • Responsible for
  • Conducting regular field visits to local retail partners, introducing new products and strengthening customer relationships
  • Managing end-to-end sales process and providing after-sales support to ensure customer satisfaction and retention
  • Preparing periodic sales and market penetration reports to evaluate performance and identify growth opportunities

Education

Turquality Executive Development Program

Koç University
01.2011

Intensive Business Oriented English Preparatory Program

Istanbul University, Institute of Business Administration
01.2001

BSc - Business Administration

Istanbul University
01.2000

Business Administration

Uludağ University - The Vocational School of Business Administration
01.1995

Skills

Advanced language skills

Interests

Passionate about photography with a strong interest in portrait and product shoots; regularly follow photography magazines and books to stay current with trends Enthusiastic about digital media and social platforms, with a keen interest in economic developments and market dynamics

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Advanced (C1)
Turkish
Bilingual or Proficient (C2)

Software

Microsoft Office Applications

SAP CX

Adobe Programmes

Windows Programmes

Timeline

Marketing Executive

Bülent Börekçilik
04.2022 - 08.2024

Marketing Executive

Makel Elektrik Malzemeleri San. Tic. A.Ş.
04.2010 - 04.2022

Sales Marketing Executive

PDS Sağlık ve Gıda Ekipmanları Sanayi Ticaret Ltd. Şti.
08.2004 - 04.2010

Merchandiser

VENÜS Giyim Sanayi A.Ş.
06.2003 - 07.2004

Sales Representative

UNILEVER Türk A.Ş.
07.1995 - 11.1996

Intensive Business Oriented English Preparatory Program

Istanbul University, Institute of Business Administration

BSc - Business Administration

Istanbul University

Business Administration

Uludağ University - The Vocational School of Business Administration

Turquality Executive Development Program

Koç University
Atilla CinayBusiness Development And Marketing Manager