ÖZGE MUTLU
MarCom Specialist
Istanbul,Turkey
Summary
Self-assured and career-focused individual with excellent communication skills and precise diction. Eager to embrace new learning opportunities and effectively collaborate in both independent and team-oriented environments.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Communications Specialist
Arteria
01.2025 - Current
- Strengthened brand awareness by designing and executing strategic marketing campaigns across multiple channels.
- Developed and managed marketing communication strategies to align with business objectives and enhance brand positioning.
- Provided expert guidance in content creation for social media, performance marketing, and promotional materials to effectively showcase products and services.
- Led cross-functional teams to create and implement integrated marketing plans for successful product launches.
- Boosted customer engagement through targeted email marketing campaigns, compelling social media content, and well-crafted push notifications.
- Managed the planning, writing, and execution of push notifications to enhance user retention and drive conversions.
- Created press releases, blog articles, and marketing collateral to support brand messaging and thought leadership initiatives.
- Collaborated with designers and content creators to ensure consistency in brand voice, visuals, and messaging across all platforms.
- Analyzed campaign performance metrics to refine marketing strategies and optimize engagement and conversion rates.
Jr. Social Media Specialist
Arteria Ventures
, Istanbul
07.2023 - 01.2025
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews to enhance customer engagement.
- Developed and executed strategic social media campaigns to drive brand awareness and audience growth.
- Created and maintained a content calendar, coordinating email campaigns, scheduled posts, and marketing initiatives.
- Oversaw post creation, design, and scheduling, selecting appropriate images or videos to maintain brand consistency and visual appeal.
- Increased brand visibility through targeted social media strategies, optimizing engagement and reach.
- Managed the planning, writing, and execution of push notifications to enhance user retention and drive conversions.
Jr. Customer Happiness Representative
Arteria Ventures
04.2022 - 07.2023
- Provided exceptional support to a diverse, global customer base, ensuring timely and effective resolutions to inquiries and concerns.
- Communicated with customers through email to deliver personalized assistance and foster positive relationships.
- Actively listened to customer feedback and concerns, utilizing insights to improve service delivery and enhance customer satisfaction.
- Collaborated with cross-functional teams to address customer needs and streamline processes for improved efficiency.
- Developed and maintained a knowledge base of frequently asked questions and best practices to support team members and enhance service quality.
- Monitored customer interactions and satisfaction levels, providing feedback to management for continuous improvement initiatives.
- Contributed to a positive team environment by sharing insights and supporting colleagues in achieving customer happiness goals.
Customer Happiness Intern
Arteria Ventures
01.2022 - 04.2022
- Acquired valuable knowledge in customer support processes by assisting in addressing inquiries and resolving issues for a diverse clientele.
- Learned to communicate effectively with customers, enhancing interpersonal skills and customer relationship management.
- Gained insights into customer feedback analysis, contributing to the identification of areas for service improvement.
Content Writer
Fagus Content
03.2021 - 10.2021
- Conducted thorough research on industry trends and audience preferences to create compelling and relevant content for target markets.
- Utilized SEO best practices to optimize website content for search engines, increasing organic traffic and improving visibility.
- Managed multiple projects simultaneously, adhering to deadlines and maintaining high standards of quality in all written materials.
Human Resources and Event Marketing Intern
Sport Center Academy
08.2021 - 09.2021
- Learned event coordination skills by assisting in logistics planning and execution for company events, contributing to positive attendee experiences.
- Explored marketing strategies by collaborating with the team to promote events through social media and communication channels.
- Enhanced understanding of employee engagement and organizational dynamics through participation in HR initiatives.v
Education
Sociology -
Marmara University
Istanbul, 34 09.2016 - 03.2022
Skills
- Strong communication skills
- Community engagement
Analytical & Strategic Thinking
Research
Crisis management
Content development
Social media campaigns
Internal communications
Direct mail campaigns
Analytics reporting
Content calendar coordination
Teamwork and collaboration
Problem-solving
Time management
Timeline
Marketing Communications Specialist
Arteria
01.2025 - Current
Jr. Social Media Specialist
Arteria Ventures
07.2023 - 01.2025
Jr. Customer Happiness Representative
Arteria Ventures
04.2022 - 07.2023
Customer Happiness Intern
Arteria Ventures
01.2022 - 04.2022
Human Resources and Event Marketing Intern
Sport Center Academy
08.2021 - 09.2021
Content Writer
Fagus Content
03.2021 - 10.2021
Sociology -
Marmara University
09.2016 - 03.2022