ÖZGE MUTLU

• Manage over 25 accounts, handling all aspects of clients’ video campaigns from planning through to delivery
• Retain existing clients through strategic service, excellent results, and consistently successfully video campaigns
• Develop account relationships and identify resources to fit client needs
• Prepare monthly brand reports
• Use Jira and Trello software on daily basis

Selected Clients: Microsoft, Yolda.com, Pazarlamasyon, Akinon, Kron, Idenfit, Baymak

• Day to day contact for agency/client stakeholders and Hogarth internal departments
• Coordination between Project/Transcreation Management, Hogarth, client and agencies
• Worked closely with internal stakeholders e.g. Print, Transcreation & Broadcast
• Managed agreed budgets and administration
• Prepared accurate cost estimates against the Rate Card for AD approval
• Assisted with financial reporting and smooth running of the finance function

Selected Clients: Colgate, Nestlé

• Carried out the corporate communication strategy development phase by researching similar non-governmental organizations’ brand communication strategies and conducting SWOT analysis
• Carried out the production processes of internal training materials related to institutional practices.
• Coordinated and followed up the preparation of announcement and promotional materials with the project teams and art director of the Foundation

This was a contract employment

• Liaised with, and acted as the link between, the client and the agency by maintaining regular contact with both & day-to-day client handling.
• Collaborated with PR, Digital, Event and Creative departments of the Agency for 15+ clients in the development of digital and traditional brand strategies.
• Lead the market research & supported the digital team head to prepare over 40 presentations for new business development.

Selected Clients: Kendine Has (Bomonti), King (Bud), Gastronometro, PASHA Bank

• Developed audience of the Circuit Istanbul event space, by analyzing the current audience and subsequently targeting current and new audience with both online and offline events & activities
• Provided offline & online communication strategies for the organization
• Liaised with partner organizations & guests (ENKA Schools, ek-biç-ye-iç)
• Planned, generated & executed events for the Circuit Istanbul event space

• Assisted in revamping agency’s communication strategy to articulate a clear value proposition
• Conducted market research & developed communication strategies for It’s Istanbul, a cultural communications agency
• Developed and assisted content & event marketing strategies for brands such as; adidas, Smirnoff
• Researched and assisted creative digital communications strategy ideas for brands such as; Smirnoff, Istanblue, adidas & Anadolu Efes Sports Club (AESK)
• Assisted creative strategy formation process for brands about how to engage with their related market’s opinion leaders and influencers

Selected Clients: adidas, Limits Off (Smirnoff Vodka)

• Managing Lomography Gallery Store Galata & Social media execution of Lomography Turkey
• Digital marketing strategy & event strategy: Planning and organising effective collaboration partners & influencers for Lomography Turkey’s online and retail marketing, communication and PR campaigns
  This was a dual role, which contained both online and retail actions.