MS Office Excel
ZEYNEPSU KULCA
Istanbul
Summary
Forward-thinking Senior Specialist equipped with advanced operational and technical knowledge of E-commerce & retail. Proven team leader and problem-solver competent in navigating complex situations. Manages assignments, schedules and projects with organized and detail-oriented mindset.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Category Intelligence & Planning Senior Specialist
Trendyl Group
01.2023 - 06.2025
- Prepared and analyzed sales & stock reports, providing KPI-based action recommendations.
- Managed purchasing and sales budgets, conducted performance analyses, and supported dynamic forecasting.
- Led range planning, tracked product life cycles, and developed category-specific action plans.
- Planned and evaluated promotional/discount activities ensuring SKU, pricing, stock, and forecast alignment.
- Conducted market and competitor analyses to identify trends and new business opportunities.
- Created accurate sales forecasts, monitored deviations, and implemented corrective actions.
- Contributed to digitalization and process improvement projects.
Category Intelligence & Planning Specialist
Trendyl Group
09.2021 - 12.2022
- Supported category managers with sales & stock analyses, budget monitoring, and forecasting.
- Assisted in range planning and lifecycle management of products.
- Coordinated campaigns and discount strategies, ensuring accurate stock and pricing alignment.
- Conducted competitor research and provided actionable insights for category growth.
E-commerce Assistant Specialist
FLORMAR
08.2020 - 08.2021
- Measured & implemented e-commerce KPIs and consumer insights to improve traffic, conversions, and customer experience.
- Collected and reported data from multiple sources to create new campaigns.
- Managed digital advertising campaigns and analyzed marketing ROI to increase ROAS.
- Planned and executed campaigns using Insider & Emarsys.
E-commerce Management Trainee
FLORMAR
05.2020 - 08.2020
- Analyzed campaign performance and prepared KPI-based reports.
- Conducted A/B tests for digital communication and personalization.
- Planned and executed communication strategies.
- Collaborated with 3rd parties to generate campaigns.
Marketing Intern
ESTEE LAUDER COMPANIES INC.
03.2019 - 02.2020
- Supported product & consumer marketing for Sephora exclusive brands.
- Prepared launch analyses for pricing and cost of goods.
- Conducted market trend analysis and shared insights.
- Led Denebunu x Origins project to increase awareness.
- Managed agencies to ensure campaign executions.
E-Commerce & Brand Management Intern
HOTIC A.Ş.
06.2018 - 01.2019
Marketing Department Customer Representative Intern
BERSHKA
06.2017 - 09.2017
Arçelik Media Planner
WPP, MINDSHARE
02.2017 - 06.2017
Education
Business Administration -
Istanbul Bilgi University
01.2020
High School -
St. Georg Austria High School
06.2014
Skills
- E-commerce KPIs & Analytics
- Sales & Stock Forecasting
- Campaign & Discount Planning
- Range Planning & Product Lifecycle Management
- Market & Competitor Analysis
- Strategic Thinking
- Cross-functional Collaboration
- Problem Solving
- Time Management
Software
MS Office Programs
Looker Studio
Tableau
Timeline
Category Intelligence & Planning Senior Specialist
Trendyl Group
01.2023 - 06.2025
Category Intelligence & Planning Specialist
Trendyl Group
09.2021 - 12.2022
E-commerce Assistant Specialist
FLORMAR
08.2020 - 08.2021
E-commerce Management Trainee
FLORMAR
05.2020 - 08.2020
Marketing Intern
ESTEE LAUDER COMPANIES INC.
03.2019 - 02.2020
E-Commerce & Brand Management Intern
HOTIC A.Ş.
06.2018 - 01.2019
Marketing Department Customer Representative Intern
BERSHKA
06.2017 - 09.2017
Arçelik Media Planner
WPP, MINDSHARE
02.2017 - 06.2017
Business Administration -
Istanbul Bilgi University
High School -
St. Georg Austria High School