ZEYNEP SENEM ÖZTAYŞİ
İstanbul
Summary
Innovative Communication leader with twenty years of experience delivering exceptional communication campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
25
25
years of professional experience
Work History
CORPORATE and MARKETING COMMUNICATIONS MANAGER
KONECTA
01.2011 - Current
- Coordinating marketing communication activities of the UK, Hungary, Slovakia, and Czech Republic.
- Increased brand awareness by developing and implementing strategic marketing communication plans.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Managed public relations efforts, securing positive media coverage for company initiatives and events.
- Implemented social media strategies that attracted new followers while engaging existing ones more deeply into the brand story.
- Handled crisis communications management efforts effectively mitigating potential harm to the brand reputation during challenging situations.
- Optimized website content for search engine performance, driving organic traffic growth over time.
- Coordinated effective placements of media announcements, billboards, and print ads for maximum effectiveness and exposure.
- Developed, utilized, and reviewed yearly customer satisfaction surveys.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Wrote and distributed press releases to increase brand visibility.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Elevated event visibility by managing all aspects of event planning, from concept development to post-event follow-up activities.
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
- Collaborated with marketing departments to promote company''s CSR activities through various media channels.
- Managed the development and execution of annual sustainability reports, showcasing company achievements and progress toward goals.
BRAND MANAGER
ARIKANLI GROUP/ 1000 VOLT
01.2010 - 01.2011
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Managed and oversaw creative projects to drive quality, accuracy, and deadline management.
- Coordinated with design and media teams to develop high-quality creative assets.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
AGENCY PRODUCER
MARKA SOKAK
01.2008 - 01.2010
- Developed strong relationships with clients through clear communication and understanding of their objectives, resulting in repeat business.
- Developed comprehensive project plans outlining scope, goals, timelines, deliverables, and resources required to ensure successful outcomes.
- Drove cost efficiency initiatives throughout the entire production process without compromising quality or timeliness of deliverables.
- Increased client satisfaction by delivering high-quality, creative advertising campaigns on time and within budget.
PROJECT MANAGER
TURKISH ASSOCIATION of ADVERTISING AGENCIES (RD)
01.2006 - 01.2008
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Designed eye-catching promotional materials that captured audience attention and communicated key messages succinctly.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Ensured regulatory compliance by closely monitoring applicable laws and regulations within the industry sector throughout each stage of the project life cycle.
AGENCY PRODUCER
LINK/McCANN ERICKSON
01.2005 - 01.2006
- Increased client satisfaction by delivering high-quality, creative advertising campaigns on time and within budget.
- Drove cost-efficiency initiatives throughout the entire production process without compromising the quality or timeliness of deliverables.
- Ensured consistent delivery of high-quality content across all media platforms, including digital, print, radio, and television advertisements.
- Enhanced overall productivity by implementing streamlined project management processes for the production team.
- Facilitated communication between departments and collaborative efforts.
PRODUCTION COORDINATOR
WHITE PRODUCTION
01.1999 - 01.2005
- Enhanced overall productivity by implementing streamlined project management processes for the production team.
- Facilitated communication between departments and collaborative efforts.
- Provided hands-on support during peak production periods, assisting teams in meeting tight deadlines.
- Organized domestic and international programs and executed the sponsor communication.
Education
MASTERS - Communication Strategies and PR
Galatasaray University
01.2007
UNDERGRADUATE - Communication Faculty, Radio-TV-Cinema Department
Marmara University
01.1999
HIGH SCHOOL -
Ata College
01.1995
Skills
- Corporate Communications
- Digital Communications
- Content Creation
- Social Media Strategy
- Crisis Management
- Press Events
- Media Relations
- Brand Management
- Event Coordination
- Marketing and Advertising
- Public and Media Relations
Marketing Communication Lessons
- Marketing Communication- Asst.Prof.Can Bilgili
- Brand Management - Ahmet Durul
- Research, Evaluation, and Presentation Techniques - Ogün Doğan Akyol
- Persuasive Communication - Asst.Prof.Nazlı Aytuna
- Public Relations Theories and Ethics - Asst.Prof.İnci Çınarlı
- Public Relations Strategies and Practices - Asst.Prof.Banu Baskan Karsak
- Advertising Strategies- Asst.Prof.Halime Yücel Altınel
- Political Communication Strategies - Asst. Prof.Özlem Danacı
- Media Planning- Mete Soğuksu
- Culture and Communication- Prof. Merih Zıllıoğlu
- New Communication Technologies- Asst.Prof.Nazlı Aytuna
Language Computing
Advanced, MS Windows, MS Office, PS, AI, ID (Course Level)
Personal Information
- License: B
- Date of Birth: 08/10/77
Training
- Effective Speech-Can Gürzap
- The Law on the Protection of Personal Data - Call Centers Association
- New Age Leadership Training - Eren Ekiz
- Strategic Thinking- Hakan Tetik
- Effective Management Skills - BNB Training
- Understanding Y Generation - İstanbul University, Management Faculty
- Awareness- McCANN Human Resources
- Film Making Course - Hollywood Film Institute, Los Angeles, US
- Photographing Techniques- Marmara University, MİFOK
Languages
Turkish
Native language
English
Advanced
C1
German
Elementary
A2
Timeline
CORPORATE and MARKETING COMMUNICATIONS MANAGER
KONECTA
01.2011 - Current
BRAND MANAGER
ARIKANLI GROUP/ 1000 VOLT
01.2010 - 01.2011
AGENCY PRODUCER
MARKA SOKAK
01.2008 - 01.2010
PROJECT MANAGER
TURKISH ASSOCIATION of ADVERTISING AGENCIES (RD)
01.2006 - 01.2008
AGENCY PRODUCER
LINK/McCANN ERICKSON
01.2005 - 01.2006
PRODUCTION COORDINATOR
WHITE PRODUCTION
01.1999 - 01.2005
MASTERS - Communication Strategies and PR
Galatasaray University
UNDERGRADUATE - Communication Faculty, Radio-TV-Cinema Department
Marmara University
HIGH SCHOOL -
Ata College