Zeynep Meltem Doğan
Istanbul,
Summary
Senior Product Manager with 5+ years of experience in managing and launching digital products. Skilled at identifying market needs, developing and executing product strategies, driving global product growth, and managing new product launches with a technical background and experience in agile methodologies and project management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Product Manager
LC Waikiki
06.2022 - Current
- Expanding the LC Waikiki mobile app to different countries. (Leading role in LC Waikiki Romania, Serbia, Egypt, and Russia app opening projects)
- Achieving a total of over 2.5 million installations and 80% sales shifting across all applications.
- Serving as the primary point of contact for all stakeholders for five international e-commerce LC Waikiki apps, ensuring seamless communication and alignment across global teams.
- Collaborating with business, technical and 3rd party companies to ensure best customer experience in mobile apps (Leading the integration project between Insider and LC Waikiki, ensuring segmented communication and campaigns within the app)
- Understanding and representing user needs, monitoring the market and developing competitive analyses.
Product Manager
LC Waikiki
07.2021 - 05.2022
- Taking responsibility to support and maintain functionality for 15 international e-commerce websites. (LC Waikiki EU, MENA, and CIS Region websites)
- Identifying customer needs and pain points to develop projects aimed at enhancing user experience. (Increasing new member sign-ups 10% with a new registration process)
- Working closely with different stakeholders to understand their needs. (In collaborative efforts with the Operation team to reduce SMS costs, identified a fraud vulnerability on websites, leading to a 50% decrease in SMS expenses through proactive measures)
- Leading a Scrum team to drive project success while prioritizing customer satisfaction and aligning with the requirements of diverse business departments.
Strategic Development Specialist
Turkish Airlines
10.2018 - 07.2021
- Developing medium and long-term international expansion plans.
- Preparing detailed feasibility analysis for new and existing flight routes.
- Expanding the flight network by adding new routes with a focus on business growth.
- Preparing seasonal & yearly basis flight plans.
- Revising flight plans in line with travel restrictions experienced during the pandemic period.
Education
Bachelor of Science - Industrial Engineering
Ozyegin University
06.2018
Skills
Product Management
Global Product Strategy
Market Research & Trend Analysis
Stakeholder Management
Agile Methodologies
Team Leadership
Google Analytics
Accomplishments
Led the development process of the mobile application and ensured smooth collaboration across all teams during the launch phase, leading to the Egypt iOS application achieving the #1 ranking in the shopping category.
Certification
McKinsey Forward Program
Digital Competence School
Agile Management
Project Management
Languages
Turkish
Native language
English
Advanced
C1
Timeline
Senior Product Manager
LC Waikiki
06.2022 - Current
Product Manager
LC Waikiki
07.2021 - 05.2022
Strategic Development Specialist
Turkish Airlines
10.2018 - 07.2021
Bachelor of Science - Industrial Engineering
Ozyegin University