Zeynep Göksu Ulukaya
COO At Potensus
Istanbul
Summary
Experienced marketing and growth professional with a strong background in the gaming and ad-tech industry. Proven track record in managing teams, optimizing ad revenue, and building strategic partnerships. Adept at analyzing market trends and implementing innovative solutions to drive growth and maximize campaign performance.
Overview
10
10
years of professional experience
Work History
COO
Potensus
11.2022 - Current
- Implemented innovative solutions to drive continuous improvement in product quality and customer satisfaction.
- Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
- Aligned corporate strategy with industry trends by staying current on best practices within the competitive landscape.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Managed crisis response to minimize potential negative impacts on company.
- Directed technological improvements, reducing waste and business bottlenecks.
- Evaluated product or service by analyzing and interpreting data and metrics.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Developed quarterly business plans to evaluate cost projections.
- Mentored employees at all levels within the organization to support their professional development goals.
- Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
- Boosted operational efficiency by streamlining processes and implementing cost-saving measures.
- Represented organization at industry conferences and events.
- Monitored key business risks and established risk management procedures.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Managing Director
Potensus
05.2022 - 11.2022
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Optimizing ad revenue streams and managing relationships with advertising partners
- Defining and reporting KPIs, troubleshooting issues, and analyzing market trends
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Strategy & Growth Partner
Ludus Ventures
12.2020 - Current
- Ludus Ventures finds, invests in, and nurtures the best-in-class gaming startups
- Ludus aims to pioneer the venture studio model in Turkey by providing in-house expertise, strategic guidance, and funding for entrepreneurs and start-ups.
Head of Growth
AdColony
01.2020 - 12.2020
- Managing a team of 5 growth managers responsible for Casual & Hyper-Casual Growth Management, looking after EMEA, APAC and NA publishers
- The team's primary duties include managing and developing relationships with mobile gaming clients, and advising existing clients for optimisations to maximise campaign delivery
- Existing publishers and advertisers the team is managing include Playrix, Voodoo, Rollic, Wooga, Tactile, etc.
Sr. Publisher Growth Manager
AdColony
12.2018 - 01.2020
- Managing a team of 2 Publisher Growth Managers
- Managing Monetization activities of well-known gaming companies
- Focusing on maximizing campaign performance
- Monitoring campaign/zone performance daily with using tools such as Metamarkets & Tableau
- Actively following new trends and collaborating with clients to test new strategies.
Publisher Development Manager
AdColony
10.2018 - 12.2018
- Partner with developers and media organizations operating iOS/Android applications
- Generate leads and outreach within gaming and non-gaming verticals
- Negotiate deal structures and execute contracts with potential publisher partners
- Advise publisher strategies around monetization, mediation, and ad optimization
- Activate SDK integrations for full screen mobile and rewarded video
- Maintain and grow existing AdColony and legacy Opera Mediaworks publisher relationships.
Data Partnerships Manager
AdColony
07.2018 - 10.2018
- Developing and implementing strategic plans to meet quarterly and annual new business development goals for generating mobile data inventory
- Identifying new prospects, developing new client relationships within the media publisher and game developers' community, and assisting VP Operations with all strategic and tactical business development initiatives related to media company publishers and mobile games.
Partner Relations Manager
App Samurai
04.2018 - 07.2018
- Responsible for providing customer service to advertisers and building strong relationships with publishers and Ad Networks
- Main duties include managing and continuously monitoring partners and publisher's campaigns to maximise results, optimising campaign structure and finding opportunities to improve campaign performance, managing multiple cross-product opportunities and projects, as well as driving growth with new and existing customers.
Customer Success Manager
App Samurai
03.2018 - 04.2018
- Responsible for providing customer service to advertisers and building strong relationships with publishers and Ad Networks
- Main duties include managing and continuously monitoring clients' campaigns to maximise results, optimising campaign structure and finding opportunities to improve campaign performance, managing multiple cross-product opportunities and projects, as well as driving growth with new and existing customers.
Operations manager
Videomite
08.2017 - 02.2018
- Strategic decisions around business development and improvement opportunities
- Communicating and collaborating with partners and clients to ensure a rewarding partnership and champion work excellence
- Researching companies and industries, leveraging data to analyze and bring in new business
- Overlooking, optimizing and coordinating the workflow of the team.
Account Manager
Yandex
07.2016 - 08.2017
- Responsible for providing customer service to advertisers and building strong relationships with media buying agencies and direct customers
- Main duties include managing and continuously monitoring clients' campaigns to maximise results, optimising campaign structure and finding opportunities to improve campaign performance, managing multiple cross-product opportunities and projects, as well as driving growth with new and existing customers.
Project Manager
Emarsys
09.2015 - 07.2016
- Understand customers' needs and ensure that they are matched with tailored solutions to fit their business and technical requirements that will guarantee solid integration with Emarsys
- Proactive discussions with clients, including (but not exclusively to) compliance, best practices, marketing and data strategies
- Working collaboratively with cross-functional teams including Sales, Success Managers, Technical Services and Solutions Architects.
Client Support Manager
Emarsys
12.2014 - 09.2015
- Supporting customers/clients especially on day-to-day affairs on the use of the Software as a Service (SaaS) applications for Online Marketing, CRM or Campaign Management
- Face to face and online training to the customers for new application improvements and services
- Giving marketing advices focusing on e-mail marketing, customer life cycle programs with marketing automation, customized marketing with help of recommendation engine and e-mail marketing tools.
Education
Master of Science - Marketing
Istanbul Bilgi University
Istanbul, Turkey 04.2001 -
Bachelor of Administrative Studies - Business Administration And Management
Bilkent University
Ankara, Turkey 04.2001 -
Skills
Data-driven decision-making
Personal Information
- Date of Birth: 06/08/1989
- Nationality: Turkish
Timeline
COO
Potensus
11.2022 - Current
Managing Director
Potensus
05.2022 - 11.2022
Strategy & Growth Partner
Ludus Ventures
12.2020 - Current
Head of Growth
AdColony
01.2020 - 12.2020
Sr. Publisher Growth Manager
AdColony
12.2018 - 01.2020
Publisher Development Manager
AdColony
10.2018 - 12.2018
Data Partnerships Manager
AdColony
07.2018 - 10.2018
Partner Relations Manager
App Samurai
04.2018 - 07.2018
Customer Success Manager
App Samurai
03.2018 - 04.2018
Operations manager
Videomite
08.2017 - 02.2018
Account Manager
Yandex
07.2016 - 08.2017
Project Manager
Emarsys
09.2015 - 07.2016
Client Support Manager
Emarsys
12.2014 - 09.2015
Master of Science - Marketing
Istanbul Bilgi University
04.2001 -
Bachelor of Administrative Studies - Business Administration And Management
Bilkent University
04.2001 -