ZEYNEP OKYAY
Stream & Partner Development Manager
Istanbul,34
Summary
Experienced music professional with over 20 years in the industry, specializing in music product and artist management, playlist curation, marketing, and content management. Demonstrated expertise in navigating the ever-evolving landscape of the music industry and leveraging streaming platforms for maximum impact. Strong background in music journalism, providing a unique perspective and understanding of the industry. Proven ability to connect artists with their target audience and drive successful campaigns both locally and globally.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
STREAM & PARTNER DEVELOPMENT MANAGER
SONY MUSIC ENTERTAINMENT TURKEY
Istanbul, Istanbul
09.2013 - Current
- Develop and maintain strong collaborative relationships with all catalogue & content & marketing representatives at digital service provider local & worldwide (Spotify, Apple Music, YouTube Music, fizy etc.)
- Collaborate with all our affiliates to drive revenue and develop SME Türkiye's roaster.
- Responsible for timing and execution of promotional visibility and retail tactics for projects.
- Representation in artist, manager and label meetings to discuss digital agendas
- Liaise with the local marketing team and schedule/attend regular meetings with digital retail partners
- Responsible for making sure digital operation executes effectively, efficiently and on Schedule
- Collaborate and work directly with the global streaming & sales departments on international key priorities and exchange initiatives
- Collaborate with marketing on building out digital campaigns as it pertains to opportunities at the DSPs including on & off platform Support
- Work closely with new business development teams on projects and new contracts with accounts.
- Drive new business initiatives with the account to maximize revenue and exposure for artists.
- Propose and execute marketing and platform campaigns with timely featured positioning for Sony’s artists, new & catalog releases, and other strategic initiatives.
- Develop strong relationships across multiple areas within the accounts, including content/editorial, product marketing, sponsorship, operations, reporting, executive levels, and related 3rd party service providers.
- Analyse streaming performance and make appropriate recommendations
- Monitor playlist placements and analyse the impact on streaming numbers
- Generate reports for internal colleagues
- Filtr Turkey Playlist marketing both online and offline & curation of playlists for different genres, moods and moments
- Identify and substantiate playlist hypotheses for the Turkish audience (i.e. the perfect music for a dinner party with friends or the best running playlist.)
FREELANCE WRITER
46 MAGAZINE
Istanbul, Istanbul
01.2010 - 09.2014
- Interviews with local and foreign musicians, artists etc.
CONTENT MANAGER
GARAJ DİJİTAL
Istanbul, Istanbul
06.2010 - 08.2013
- Content Management & Marketing
- - Anadolu Efes’ music stream platform muzikicinefes.com
- - Turkcell’s music stream platform turkcellmuzik.com (now known as fizy.com)
- - Coordination & Production & Social Media of online live concerts of Yalın, Atiye, Bengü, Model, maNga and Kayahan for turkcellmuzik.com
- - Coordination & Production & Social Media of Duman, Keremcem and maNga concerts for muzikicinefes.com
- - Analytics & Reporting
- Music Editor & Playlist Curation
- - muzikicinefes.com
- - turkcellmuzik.com
- - fizy.com
- Artist Management
- - Fanta Stage moderation
- - Artist management of Fanta Gençlik Festivali 2011
- Public Relations Management of Fanta Gençlik Festivali 2011
- Copyright Management
- Brand Management
- - Artist relations specially for Anadolu Efes’ events
- - Music related content management for Coca Cola
- - Brand & artist management for Coca Cola sponsored events
- - Support for music production, concert & event production for Coca Cola, Turkcell and Efes Pilsen
- Social Media Editor
- - turkcellmuzik.com
- - Pasaj Müzik & Pasaj Müzik’s artists
EDITOR – CONTEST & EVENT COORDINATOR
ROCK’N DARK
Istanbul, Istanbul
10.2009 - 11.2010
- Responsible for all social media channels of Rock'n Dark 2010 Music Contest
- Content management of rockndark.com
- Jury coordination
- Contest and contestant coordination
- Weekly social media reports
- Organization management
- Organization coordinator of Rock'n Dark 2010 Final
SOCIAL MEDIA OF GEORGIA
EUROVISION 2010
Istanbul, Istanbul
04.2010 - 05.2010
- Content management of all social media channels of Sofia Nizharadze who is Georgian contestant of Eurovision Song Contest 2010
- Daily reports
- Preparing all the content for Facebook, YouTube, Twitter, MySpace, web site
- In control of all related sites, blogs, social media channels
PR & PROMOTION SPECIALIST
EMI MÜZİK TÜRKİYE
Istanbul, Istanbul
02.2009 - 11.2009
- Press releases
- Organizing promo schedule of label's artists
- Content management of emikent.com.tr
- Weekly newsletter
- Preparing marketing plans for new CD releases with Marketing Manager
- Advertising
- Public Relations
EDITOR & WEB SITE CONTENT EDITOR
DOĞAN BURDA – BLUE JEAN
Istanbul, Istanbul
06.2000 - 02.2009
- Articles about local and foreign artists and interviews with local and foreign artists
- Getting in touch with record labels and organization firms for content of the magazine
- Developing companies and contests with record labels and organization firms
- Web content management of bluejean.com.tr
- Promotion works
- Organization of magazine's events
- Preparing bulletins about content of the magazine and sending them to members
WRITER
DOĞAN BURDA – POPUP & POPROCK
Istanbul, Istanbul
01.2005 - 12.2006
- Interviews with local artists
- Articles about musical choices of youth
TRAINEE
NTV
Istanbul, Istanbul
01.2002 - 12.2002
- Trainee at Program & News Department
TRAINEE
DBR – BLUE JEAN
Istanbul, Istanbul
08.1999 - 06.2000
Education
MARMARA UNIVERSITY - CINEMA – TV
MARMARA UNIVERSITY
01.2000 - 01.2005
TUNCAY AZAPHAN ANATOLIAN COMMUNICATION HIGH SCHOOL - undefined
TUNCAY AZAPHAN ANATOLIAN COMMUNICATION HIGH SCHOOL
ADİLE MERMERCİ ANATOLIAN HIGH SCHOOL - undefined
ADİLE MERMERCİ ANATOLIAN HIGH SCHOOL
TERCMAN COLLEGE - undefined
TERCMAN COLLEGE
Skills
Strategic planning
Industry expertise
Operations management
Marketing
Sales strategy development
Data analysis
Account management
Partnership development
Market analysis
Workflow optimization
Contract negotiation
Problem-solving
Teamwork and collaboration
Decision-making
Time management
Adaptability and flexibility
Analytical skills
Multitasking Abilities
Creative and critical thinking
Certification
2005, Deulcom, Advertising
Personal Information
- Place of Birth: Istanbul
- Date of Birth: 05/23/82
Timeline
STREAM & PARTNER DEVELOPMENT MANAGER
SONY MUSIC ENTERTAINMENT TURKEY
09.2013 - Current
CONTENT MANAGER
GARAJ DİJİTAL
06.2010 - 08.2013
SOCIAL MEDIA OF GEORGIA
EUROVISION 2010
04.2010 - 05.2010
FREELANCE WRITER
46 MAGAZINE
01.2010 - 09.2014
EDITOR – CONTEST & EVENT COORDINATOR
ROCK’N DARK
10.2009 - 11.2010
PR & PROMOTION SPECIALIST
EMI MÜZİK TÜRKİYE
02.2009 - 11.2009
WRITER
DOĞAN BURDA – POPUP & POPROCK
01.2005 - 12.2006
TRAINEE
NTV
01.2002 - 12.2002
EDITOR & WEB SITE CONTENT EDITOR
DOĞAN BURDA – BLUE JEAN
06.2000 - 02.2009
MARMARA UNIVERSITY - CINEMA – TV
MARMARA UNIVERSITY
01.2000 - 01.2005
TRAINEE
DBR – BLUE JEAN
08.1999 - 06.2000
TUNCAY AZAPHAN ANATOLIAN COMMUNICATION HIGH SCHOOL - undefined
TUNCAY AZAPHAN ANATOLIAN COMMUNICATION HIGH SCHOOL
ADİLE MERMERCİ ANATOLIAN HIGH SCHOOL - undefined
ADİLE MERMERCİ ANATOLIAN HIGH SCHOOL
TERCMAN COLLEGE - undefined
TERCMAN COLLEGE