Zeynep GÜNER
Digital Marketing & Media Manager
Istanbul,34
Summary
Multidisciplinary Marketing Professional with 10+ years of experience in 360-degree marketing strategy, covering offline and digital marketing, media planning & buying, creative and influencer campaigns, SEO/SEM, martech solutions, and performance marketing. Proven leadership in managing 10+ agencies and 50+ team members. Strong track record in leading award-winning campaigns, both locally and internationally, for renowned FMCG brands. Skilled in aligning cross-functional teams to achieve holistic business goals.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Digital Marketing & Media Manager
Eczacıbaşı Consumer Products (Sanipak)
İstanbul, Istanbul
01.2024 - Current
- Leading 360 marketing communications across 7 international markets
- Preparing and tracking annual digital marketing and media budgets.
- Managing media, creative, influencer, SEO, and martech agencies (10+ different agencies)
- Coordinating digital and traditional media plans, budget allocation and KPI-based optimization
- Collaborating with insights teams to develop data-driven precision marketing strategies and MMM studies
- Driving content strategy and influencer selection for campaign performance
- Building cross-functional collaboration with Sales, E-commerce, and IT teams
- Responsible for media trend scouting and contract management
- Leading the contract management processes of the 2nd and 3rd parties.
Digital Marketing & Media Executive
Eczacıbaşı Consumer Products
04.2022 - 12.2023
- Led strategic media planning for 15+ brands across multiple categories
- Developed communication strategies for launch & relaunch periods
- Analyzed competitive landscape with agency partners
- Prepared post-campaign evaluations and presented to senior stakeholders
Media Planning & Buying Specialist
Eczacıbaşı Consumer Products
İstanbul, Istanbul
02.2020 - 03.2022
Media Planning Executive
Mindshare Turkey
12.2017 - 01.2020
- Developed 360 media strategies and managed campaign operations
- Advised clients on audience targeting and performance metrics
- Delivered annual media plans, buying & planning reports, and market analyses
- Conducted relations with the media/channels/publishers and discovering possible collaborations/partnerships and generated different project ideas
- Mentored junior team members and managed financial processes
Media Planner
Universal McCann
03.2016 - 12.2017
- Created integrated media plans for global FMCG clients
- Managed media buying across TV, print, radio, cinema and outdoor
- Conducted competitor benchmarking and generated campaign strategies
- Built client relationships and explored partnership opportunities
Education
Marketing Certificate Program - Marketing
Sabancı University
Türkiye 01.2022 - 01.2023
Bachelor of Science - Business Administration
Marmara University
Türkiye 01.2011 - 01.2015
Bachelor of Science - International Business Administration
Fachhochschule Worms
Germany 01.2013 - 01.2014
Skills
- Strategic Thinking
- Cross-Functional Leadership
- Agency & Team Management
- Data-Driven Decision Making
- Integrated Marketing Expertise
- Google Ads
- Meta Business Manager
- Google Analytics
- Adform
- Medplan
- Infosys
- Gemius Panel
- Sociality
- Kimola
Certification
DIMAQ Professional (Highest Score in Turkey), IAB Turkey
Awards
- Gold, MMA Smarties Global, OKEY Live in the Moment Campaign, 2024
- Gold, MMA Smarties MEA, OKEY The Longest Night Campaign, 2024
- Silver, MMA Smarties TR, OKEY The Longest Night Campaign, 2024
- Bronze Smarties EMEA, Selpak O2O Campaign, 2022
- Gold Effie, OKEY Nirvana Campaign, 2021
Timeline
Digital Marketing & Media Manager
Eczacıbaşı Consumer Products (Sanipak)
01.2024 - Current
Digital Marketing & Media Executive
Eczacıbaşı Consumer Products
04.2022 - 12.2023
Marketing Certificate Program - Marketing
Sabancı University
01.2022 - 01.2023
Media Planning & Buying Specialist
Eczacıbaşı Consumer Products
02.2020 - 03.2022
Media Planning Executive
Mindshare Turkey
12.2017 - 01.2020
Media Planner
Universal McCann
03.2016 - 12.2017
Bachelor of Science - International Business Administration
Fachhochschule Worms
01.2013 - 01.2014
Bachelor of Science - Business Administration
Marmara University
01.2011 - 01.2015