ZEYNEP ALBAYRAK
Izmir,35
Summary
Attentive and driven individual with a strong awareness of global developments. Skilled in using data-driven insights to understand consumer behavior and support strategic decision-making. Thrives in multicultural environments, bringing adaptability, empathy, and strong cross-cultural collaboration skills. Passionate about combining data, research, and human insights to create meaningful and effective marketing solutions.
Overview
5
5
years of professional experience
Work History
Volunteer
ESN
09.2021 - Current
- Assisted incoming international students with their integration process
- Organized and supported cultural exchange events in multicultural settings, engaging 70+ participants per semester
- Facilitated training sessions for new volunteers, promoting understanding of operational procedures.
- Used strong interpersonal communication skills to convey information to others.
Server
Moby Dick's Restaurant
06.2025 - 08.2025
- Collected and interpreted 300+ daily customer interactions, strengthening my ability to notice trends and translate observations into actionable insights.
Barista/Bartender
Fireside Restaurant
06.2024 - 08.2024
- Developed intercultural communication skills by serving customers from diverse backgrounds.
Social Media Specialist
AYBIL Technical Construction
06.2021 - 08.2021
- Managed the company's social media presence, increasing online visibility and engagement.
Education
Bachelor - International Trade And Business
Dokuz Eylul University
Izmir01.2025
Erasmus Exchange Program - Business and Society
Rotterdam University of Applied Sciences
Rotterdam06.2022
Skills
- Introduction to Python - DataCamp
- Understanding Machine Learning - DataCamp
- Understanding Artificial Intelligence - DataCamp
- Market Research - UC Davis, Coursera
- Marketing Analytics
- SQL
- Power BI
LANGUAGE
Turkish
Native or Bilingual
English
Full Professional
German
Limited Working
Projects
Sustainable Rooftops Research – Rotterdam Municipality
- Designed a sustainable rooftop concept integrating environmental impact and business feasibility
- Developed a marketing strategy to promote adoption among target stakeholders
- Conducted research to align urban sustainability goals with economic and social value
Food Waste Reduction Project – The Lemon Spirit
- Collaborated with a limoncello company to address food waste and identify value-adding by-products
- Conducted on-site observation and desk research to analyze waste streams and reuse opportunities
- Delivered practical recommendations to reduce waste while improving profitability and sustainability
Market Research Project – Casa Reinders
- Conducted mixed-methods research (interviews + in-store observation) to analyze customer behavior, demographics, and market segments
- Mapped the customer journey and developed customer personas based on qualitative and quantitative insights
- Delivered 3 strategic recommendations to improve in-store experience, customer targeting, and brand positioning
Timeline
Server
Moby Dick's Restaurant
06.2025 - 08.2025
Barista/Bartender
Fireside Restaurant
06.2024 - 08.2024
Volunteer
ESN
09.2021 - Current
Social Media Specialist
AYBIL Technical Construction
06.2021 - 08.2021
Bachelor - International Trade And Business
Dokuz Eylul University
Erasmus Exchange Program - Business and Society
Rotterdam University of Applied Sciences