Zekai Sen

• Strategically planned and shaped purchasing processes, ensuring a diverse product range.
• Managed procurement of red meat, white meat, fresh meal options (hot meals & cold appetizers), meat products, dairy items, pastry, bakery goods, fruits, vegetables, and seafood.
• Oversaw the procurement of beverages, water, ready meals, frozen foods, coffee, and dry goods during the initial years of Yemeksepeti Market.
• I prepared and monitored annual turnover, profitability, and sales forecast calculations for all departments within my scope of responsibility.
• Negotiated with suppliers to optimize category performance and ensure competitive pricing.
• Analyzed monthly and annual product performance, identifying areas for improvement in supplier and product performance and implementing necessary enhancements.
• Developed annual category-based strategies and monitored their execution.
• Collaborated with the marketing department to plan and execute annual Dark Stores activities aligned with divisional strategies.
• Negotiated and finalized annual contracts with external partners in accordance with defined strategies.
• Established specific objectives and goals to meet regional needs and sales strategy expectations.
• Core member of Yemeksepeti Market since its inception.
• Lead a team of 4 purchasing experts, overseeing internal purchasing operations.

• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.

· Finding suppliers related to responsible product categories, planning and evaluating products and working conditions, and presenting them for approval.

· Monitoring supplier and product performance, sharing feedback with relevant suppliers, and taking actions for their development.

· Researching alternative suppliers and planning short and long-term projects with suitable ones.

· Comparing and analyzing regularly obtained prices from suppliers according to the plan.

· Examining price increase requests from supplier firms, analyzing them according to market conditions, category units, and company objectives, and concluding them.

· Defining prices and conditions according to procedures.

· Conducting market research to identify new products and demands.

· Conducting studies for the selection and development of private label products.

· Monitoring analysis reports and taking action based on results.

· Tracking stocks and taking relevant actions.

· Ensuring and monitoring coordination between procurement, warehouse, and store.

· Ensuring correct delivery of orders to suppliers before store openings and during product campaign periods, and managing processes thereafter.

· Analyzing and evaluating daily/weekly/monthly product (sales/waste) data.

· Working customer-oriented, providing customer satisfaction and meeting demands based on feedback.

• Taking corrective and preventive actions to facilitate PL supplier development.
• Monitoring and improving the performance of PL products.
• Developing strategies to enhance the sales performance of the responsible category.
• Contributing to marketing and sales activities of the responsible category.
• Tracking market trends and implementing competition-based category strategies.
• Taking actions to increase market shares of the product groups within the responsibility.
• Determining the products, contents, campaigns, and prices to be used in product marketing activities.
• Conducting stock and product planning.
• Developing the product portfolio according to customer needs.
• Taking action for customer retention and providing support to the sales team.
• Introducing new products to the sales team and conducting activities to enhance field demand.

• Organizing and updating education projects' seminars and seminar information, overseeing business controls.
• Managing all activities of the WATENER Distance Learning System.
• Preparing projects related to schools interested in benefiting from education, reporting the prepared projects to the coordinator.
• Ensuring the projects receive press coverage.
• Researching and archiving news articles and publications related to water/energy/climate change online.
• Conducting technical research for current projects.