Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Hi, I’m

Zahra Yousefpour

Product Designer , UI/UX Designer
Istanbul
Zahra Yousefpour

Summary

Creative UI Developer with 4 years facilitating and supporting human interactions with complex systems and software. Maintains user-centric designs while adhering to prescribed interface principals and related development goals. Dedicated to creating inviting and unintimidating interfaces for everything from simple open-source applications to complex proprietary systems. Accomplished designer with outstanding interface performance analysis and mapping skills. Analyzed, documented and reported challenges affecting interface output. Critical thinker with great analytical background. Enthusiastic individual experienced in transforming concepts and ideas into detailed product drawings. Offering engaging and pleasant personality with expertise implementing best design practices.

Overview

7
years of professional experience
6
Certifications
2
Languages

Work History

Dovinance
Istanbul

Product Designer
11.2022 - Current

Job overview

  • Refactoring the design system from V.1 to V.2. ( Finalizing components, Considering Hotjar test results which led to improved usability of Falcon.
  • Designing currency rounding feature & rate board. Rebranding Falcon and designing a new brand book.
  • Fixing UX & UI bugs found in Usability tests.
  • wireframing for features & bugs and testing them.
  • Suggested enhancements to product design that would improve user experience.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Identified changes in project scope and modified job schedule accordingly.
  • Documented each step in product's design process for use in manuals.
  • Contacted proper stakeholders to share changes to project scope and timelines.
  • Produced rapid prototypes using Figma

Catchpad
Istanbul

UI/UX Designer
04.2022 - 06.2022

Job overview

  • This Start up is in wellness and health activity. Only designer in Team, responsible for branding, SM graphic design, and also designing digital products, both app and website. More than 50 task were completed.
  • Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
  • Drove UI requirements through to implementation, complete with accurate sizing estimates and task breakdowns.
  • Used Agile planning principles to deliver tailored solutions that met customer requirements.
  • Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
  • Produced rapid prototypes using Figma.

TCT Transportation
Turkey

UI/UX Designer
01.2022 - 04.2022

Job overview

  • Worked as art director and product designer.
  • Branding, web designing, web app designing were done.
  • Logo and stationery set, Brand-book, and presentation were also designed.
  • Web and web app were designed based on user needs and researches. Target users were drivers of transportation road and it was so challenging for collecting data, because of their backgrounds which had wide gaps, between technology, using smartphones, and traditional ways of inland transportation.
  • In UX research collected data were got from +50 drivers in surveys and 7 drivers in interviews.
  • Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
  • Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
  • Converted abstract ideas and requirements into user personas and storyboards.
  • Integrated UI features complying with prescribed code standards and technical design guidelines.
  • Used Agile planning principles to deliver tailored solutions that met customer requirements.
  • Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces

Zarela
Tehran

Art Director & Product Designer
06.2021 - 12.2021

Job overview

  • Only product designer on this team
  • Collaborating with team containing 6 stakeholders and 4 developers.
  • Worked with marketing department directly based on brandings and character of brand.
  • Designed product from scratch based on UX researches which was done. Also responsible for delivering product to team in time and accurately.
  • Also collaborated with UX writer remotely.
  • Main problem solved was improving collaboration between scientists and volunteers who were eager to participate in clinical tests in return for earning token.
  • Contributed to creative process through original ideas and inspiration.

Bitbazi
Tehran

Product Design Lead
08.2020 - 03.2021

Job overview

  • Leading product team
  • Responsible for delivering app , perfectly and completely to technical team.
  • Having grooming sessions for new features.
  • Designing* game center application based on cryptocurrency bonuses and trading.
  • Collaborating with 2 UI/UX designers and game artist in product team.
  • UX research with survey contained 90 answers and had interviews with 15 persons.
  • Study designing games and application to be fit to market & business. Also Planning design sprints for design and developer team in Jira.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Produced rapid prototypes using adobe XD
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Documented each step in product's design process for use in manuals.

Zino Tech
Kish Island

UI/UX Designer
01.2018 - 01.2019

Job overview

  • Designed UI and UX of several modules of ERP.
  • Realized usual processes of UX did not implement correctly, So suggested creating new method of documenting data of product, so started designing all user flows, sitemaps, and user stories from beginning.
  • Also designing sketches, flow diagrams, wireframes, and mockups to design product based on standards.
  • Solely was responsible for designing diagrams and flows of about 16 modules in ERP. Also created UML diagrams with P.O and P.M based on system's behavior.
  • Also, started learning HTML, CSS, and JS to collaborate more efficient with developers.
  • Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability
  • Worked closely with UX and product teams to define visual and functional requirements
  • Verified program logic using testing and debugging best practices
  • Collaborated with teammates to deliver valuable features meeting business and customer needs
  • Drove UI requirements through to implementation, complete with accurate sizing estimates and task breakdowns
  • Used wireframes, mock-ups and prototypes to establish user interface design and architecture
  • Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
  • Designed UIs within frontend web frameworks, exploiting associated templates and tools to shorten development times.
  • Used Agile planning principles to deliver tailored solutions that met customer requirements.
  • Worked closely with UX and product teams to define visual and functional requirements.

Paradigm Creative agency
Tehran

Product Designer
01.2017 - 07.2018

Job overview

  • Worked on 6 projects and applications with company team in collaboration with P.M. Both redesigning and design from scratch.
  • Designed all visual stuff like illustrations, icons, UI, and design systems and in UX designed all flows and diagrams.
  • Creating wireframes, persona, and interviews for usability.
  • Involved working with stockholders to make product fit to market.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Traveled to manufacturing facilities to evaluate product creation and point out potential issues.
  • Produced rapid prototypes using Adobe XD
  • Contacted proper stakeholders to share changes to project scope and timelines.
  • Documented each step in product's design process for use in manuals.
  • Participated in team-building activities to enhance working relationships.
  • Identified issues, analyzed information and provided solutions to problems.
  • Worked with customers to understand needs and provide excellent service.
  • Conducted research, gathered information from multiple sources and presented results.
  • Suggested enhancements to product design that would improve user experience.
  • Produced rapid prototypes using XD

Education

University of Tehran
Tehran , Iran

Master of Arts from Visual communication
01.2017 - 2019.01

University Overview

  • Completed professional development in Visual communications
  • GPA 18.30/20

Azad University
Tehran Iran

Bachelor of Arts from Commercial Photography
01.2014 - 2018.01

University Overview

GPA 19.10/20

Saba High School
Tehran

High School Diploma
01.2015 - 2016.01

University Overview

Diploma in graphic design

Skills

    Customer understanding

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Certification

IXDF

Software

Figma

XD

ZEPLIN

HTML,CSS,JS

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

Google analytics

Timeline

Product Designer
Dovinance
11.2022 - Current

GOOGLE UX DESIGN COURSE

11-2022
UI/UX Designer
Catchpad
04.2022 - 06.2022
UI/UX Designer
TCT Transportation
01.2022 - 04.2022
Art Director & Product Designer
Zarela
06.2021 - 12.2021
Product Design Lead
Bitbazi
08.2020 - 03.2021

IBM

06-2020
UI/UX Designer
Zino Tech
01.2018 - 01.2019
University of Tehran
Master of Arts from Visual communication
01.2017 - 2019.01
Product Designer
Paradigm Creative agency
01.2017 - 07.2018
Saba High School
High School Diploma
01.2015 - 2016.01
Azad University
Bachelor of Arts from Commercial Photography
01.2014 - 2018.01

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Zahra YousefpourProduct Designer , UI/UX Designer