Zafer UÇAR
Sales & Trade Marketing Director
Kozyatağı
Summary
Talented Sales and sales Operations Director skillful developing and implementing policies, procedures and plans to enhance and direct company activities. Successful background growing revenue, allocating resources and coordinating plans by utilizing excellent verbal and written communication, program management and team leadership abilities gained during 20 years career in FMCG and retail sectors.
Sales professional with deep understanding of market dynamics and track record of driving revenue growth. Known for fostering collaborative team environments and consistently achieving sales targets. Highly adaptable, with strong skills in strategic planning and client relationship management.
Overview
28
28
years of professional experience
1
1
Language
Work History
Sales and Marketing Director
PAKÇAYSAN Flexible Packaging
04.2024 - 11.2024
- Building company sales and marketing strategies, action plans, customer portfolio building, customer relations
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited the company''s bottom line.
- Played a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
Sales Operations Director
ÜLKER / Horizon & Pasifik
07.2019 - 03.2024
- Leading 5 Group Managers, 4 Managers and 21 Executives and third party merchandising teams.
- Sales Engineering, updating go to market models, developing sales efficiency and key projects.
- Responsible from both national SPM, HD & traditional channel businesses
- Leading all merchandising team operations and managing all instore activities
- Leading 3rd party team of 1.500 merchandisers, 67 SPV,12 Managers
- Digital transformation projects leader
- E-order project leader – traditional trade sales channel
- Building and developing e-order sales model in traditional sales channel
Trade Marketing & Category Development Director
ÜLKER / Horizon & Pasifik
07.2015 - 07.2019
- Direct report to sales VP
- Leading a team with 2 category group managers, 6 category managers, 12 category executives
Trade Marketing & Category Development Group Manager
ÜLKER / Horizon
07.2012 - 07.2015
- Managing confectionery, snacks, clunary and bevarege categories.
- Responsible from both regional SPM & traditional channel businesses
Trade Marketing Manager
ÜLKER
03.2008 - 07.2012
- Direct report to General Manager
- Managing confectionery, Kellogg’s Cereals , Hero Baby Food categories
- Leading a team with 5 direct reports
Trade Marketing & Sales Development Manager
SÜTAŞ A.Ş.
11.2006 - 02.2008
- National & regional key accounts channels focused
- Diary products experiences
- Planning and implementing national key accounts activities
Trade Marketing Category Executive
KRAFT FOODS TURKEY
01.2003 - 11.2006
- Category management in both modern & traditional channels
- Managed the confectionery, coffee, powdered beverages categories
Sales Executive
KRAFT FOODS TURKEY
01.2001 - 01.2003
- Sales Executive / Region Eastern Black Sea / Trabzon, Rize, Ordu, Giresun, Artvin
- Managing sales team, 4 distributors and 17 sales reps and executives
- Sales Representative - Regional Key Accounts / İstanbul KRAFTSA
Civil Engineer – Field Control Engineer
Yuksel Insaat & I. Yapi A.S.
01.1997 - 04.2000
- Leading construction teams, third party operations
- Production Field Control Engineer
Education
Civil Engineering -
Yıldız Technical University
Istanbul, Turkey01-1999
High School - All education in English
Kadıköy Anadolu Lisesi
Skills
Team leadership
Creative thinking
Decision-making
Organizational skills
Strategic planning
Problem-solving abilities
Analytical thinking
Crisis management
Digital Transformation
Personal Information
- Place of Birth: İstanbul
- Citizenship: Turkish
- Date of Birth: 06/24/74
Sailing (licansed), Kitesurfing, Bike, travelling, water sports, chess, fitness
Watersports lover; sailing (licansed), Kitesurfing,
Bike, travelling, chess, fitness.
Timeline
Sales and Marketing Director
PAKÇAYSAN Flexible Packaging
04.2024 - 11.2024
Sales Operations Director
ÜLKER / Horizon & Pasifik
07.2019 - 03.2024
Trade Marketing & Category Development Director
ÜLKER / Horizon & Pasifik
07.2015 - 07.2019
Trade Marketing & Category Development Group Manager
ÜLKER / Horizon
07.2012 - 07.2015
Trade Marketing Manager
ÜLKER
03.2008 - 07.2012
Trade Marketing & Sales Development Manager
SÜTAŞ A.Ş.
11.2006 - 02.2008
Trade Marketing Category Executive
KRAFT FOODS TURKEY
01.2003 - 11.2006
Sales Executive
KRAFT FOODS TURKEY
01.2001 - 01.2003
Civil Engineer – Field Control Engineer
Yuksel Insaat & I. Yapi A.S.
01.1997 - 04.2000
High School - All education in English
Kadıköy Anadolu Lisesi
Civil Engineering -
Yıldız Technical University