PHP
Hi, I’m
Yusuf ŞAHİN
Dijital Pazarlama ve Stratejist Uzmanı
İstanbul,34
Timeline
CEO
Ajans CTRL
07.2006 - 07.2009
Gazi Üniversitesi
Associate of Arts from Muhasebe
02.2003 - 07.2005
Work History
Ajans CTRL
CEO
07.2006 - 07.2009
Job overview
Bu yıllar, dijitalin Türkiye’de yeni yeni şekillendiği dönemdi. KOBİ’lerin büyük çoğunluğu hâlâ katalog mantığında çalışırken, biz onlara ilk kez online vitrinin gücünü gösteriyorduk. Flash tabanlı web arayüzleri, erken dönem CMS yapıları ve hosting çözümleriyle işletmelere ilk dijital kimliklerini kazandırdık. Bu süreç, müşteri iletişimi, ihtiyaç analizi ve ölçeklenebilir dijital altyapı kurmanın temellerini attığım yıllardı.
Overview
3
years of professional experience
2
years of post-secondary education
Education
Gazi ÜniversitesiAnkara
Associate of Arts from Muhasebe
02.2003 - 07.2005
University Overview
Skills
Effective decision making
Operational excellence
Customer focus
Strategic visioning
Crisis management
Global perspective
Financial acumen
Corporate governance
Summary
Driven and visionary leader with talent for strategic decision-making and fostering innovation. Possesses deep understanding of business operations, combined with expertise in financial management and organizational development. Committed to driving growth and enhancing company performance through transformative leadership. Led in highly dynamic and fast-paced environments, focusing on strategic growth and operational efficiency. Developed comprehensive skills in organizational leadership and financial management, consistently driving transformative results. Transitioning to new field, aiming to leverage these skills to create impactful solutions in diverse settings. Offering unique blend of leadership qualities and thirst for learning and growth. Produces foundation in strategic planning and operational oversight, eager to acquire deeper insights into executive-level decision-making. Ready to use and develop critical thinking and leadership skills in [Desired Position] role.
Additional Information
Additional Information
Yusuf ŞAHİN is a results-driven Digital Marketing, SEO, and Growth Strategy Consultant with over two decades of hands-on experience in building high-performance digital ecosystems for brands, e-commerce companies, and service businesses. His work sits at the intersection of search intelligence, performance marketing, and AI-powered optimization, enabling companies to achieve sustainable, scalable growth in competitive markets.
Unlike traditional marketers who focus only on traffic or ad spend, Yusuf operates with a full-funnel growth mindset. He aligns SEO, Google Ads, conversion optimization, analytics, and content strategy into one cohesive system designed to generate qualified leads, increase revenue, and maximize return on investment.
Strategic ExpertiseYusuf specializes in:
- Technical SEO & Search Architecture
Site structure, crawlability, indexing, Core Web Vitals, and search engine-friendly frameworks that improve long-term organic visibility. - AI-Driven SEO & Content Strategy
Leveraging artificial intelligence for search intent modeling, topic clustering, semantic optimization, and predictive keyword research. - Google Ads & Performance Marketing
Advanced campaign structures, conversion-focused landing pages, Quality Score optimization, and ROI-driven ad scaling. - E-commerce Growth & CRO
Optimizing product pages, checkout flows, and customer journeys to improve conversion rates and lifetime value. - Data-Led Decision Making
Using Google Analytics, Search Console, heatmaps, and attribution models to guide strategic decisions with measurable outcomes.
Yusuf ŞAHİN has worked with brands targeting Turkey, Europe, the Middle East, the United States, and Gulf countries, delivering multilingual SEO strategies and cross-border performance marketing campaigns. His ability to adapt digital growth frameworks to different cultures, search behaviors, and competitive environments makes him a trusted partner for global-minded businesses.
Professional PhilosophyYusuf believes that real digital success is not built on tools, but on strategy. Platforms change, algorithms evolve, and technologies shift—but a strong growth model based on data, user intent, and business objectives always remains effective. This philosophy allows him to future-proof brands against market volatility and search engine updates.
Why Businesses Work with Yusuf ŞAHİNCompanies choose Yusuf ŞAHİN because he delivers more than rankings or clicks—he delivers measurable business growth. His clients benefit from:
- Increased qualified organic traffic
- Higher conversion rates
- Lower customer acquisition costs
- Stronger brand visibility in search engines
- Long-term digital asset value
By combining SEO, paid media, AI, and strategic planning, Yusuf ŞAHİN builds digital infrastructures that continue to generate results long after campaigns go live.
Software
CRM
Yazarlık
Yazarlık
The Writer Behind the Strategist – Yusuf ŞAHİN
Beyond his work in digital strategy and performance marketing, Yusuf ŞAHİN is also a dedicated writer and storyteller. Writing is not a side activity for him—it is a core discipline that shapes how he thinks, plans, and builds brands. His background in literature, narrative structure, and creative storytelling allows him to approach marketing not as promotion, but as meaningful communication. Yusuf has a deep connection to fiction, narrative design, and creative writing. He studies how stories influence emotion, perception, and decision-making—then applies these principles to brand positioning, copywriting, and content architecture. For him, every brand is a story, every product has a character, and every customer journey is a narrative arc. Storytelling as a Strategic Weapon
Yusuf’s writing goes far beyond conventional advertising copy. He develops:
Brand narratives that give companies identity and emotional depth
Strategic storytelling that builds trust and memorability
High-impact brand voice systems that remain consistent across channels
Persuasive long-form content that turns readers into customers By blending literary techniques with conversion psychology, Yusuf creates messages that do not feel like marketing—they feel like stories people want to follow. Literature, Fiction, and Creative Thought
Yusuf’s passion for literature, fiction, and storytelling continuously feeds his strategic work. He writes and studies:
Story structure and plot dynamics
Character psychology and emotional triggers
Narrative pacing and tension
Symbolism and meaning in communicationThese elements allow him to design brand universes, not just campaigns. A Yusuf ŞAHİN brand is not only visible—it is recognizable, emotionally coherent, and intellectually strong. Brand Writing and Narrative Identity
In Yusuf’s world, a brand without a story is invisible. He helps businesses move from “what we sell” to “what we represent.”
Through brand writing, tone-of-voice systems, manifesto creation, and narrative frameworks, he turns companies into identities people remember and trust. This is why his content performs—not only in search engines, but in the minds of customers. Where Strategy Meets Art
Yusuf ŞAHİN stands at a rare intersection:
analytical strategist on one side, literary storyteller on the other. This duality allows him to build brands that are both data-driven and emotionally compelling—a combination that defines modern, high-performing digital brands. For Yusuf, writing is not just a hobby.
It is the engine behind every successful strategy he creates.
Languages
English
Upper intermediate (B2)
Turkish
Interests
SEO
Digital Marketing