Summary
Overview
Work History
Education
Skills
Websites
Personal Information
References
Timeline
Generic
Yeliz EREN

Yeliz EREN

Digital | Performance | E-commerce Marketing
Beşiktaş, İstanbul

Summary

I am a digital marketing expert specialized in creating and managing digital strategies for brands, aiming to strengthen their online presence with creative strategies and ensure efficient results. Additionally, I prioritize conducting analyses and continuously optimizing and improving strategies to help brands achieve productive outcomes.

Overview

9
9
years of professional experience
2
2
Languages

Work History

Performance Marketing Team Leader

Glamira İnternet Ve Kuyumculuk
01.2023 - Current

Glamira Internet and Jewelry Company, based in Germany, sells diamonds and jewelry to more than 70 countries, mainly in Europe and America.

  • i ensure that the performance and annual-monthly KPIs are realized in all countries, including European countries and America.
  • i organize with the agency on all accounts and channels (Google Ads, Meta, Criteo, Tiktok, X, Pinterest, Reddit) to set up and optimize publications.

Performance Marketing (E-commerce) Manager

WPP | GroupM | Mediacom
01.2022 - 01.2023

During my time at Mediacom, a subsidiary of WPP | GroupM, I managed the digital marketing processes of important brands such as Zorlu Holding and Sabancı Holding. In this process, I realized campaign planning according to the demands of the brands and initiated their operational processes.
My job was also about solving the operational and strategic needs of the brands. In this context, I guided the relevant teams in processes such as Google SEO, ensured that the medium was directed correctly in digital publications, and collaborated with internal teams in software processes. I also collaborated with the teams in creative processes to ensure that the work was in line with the campaign goals.
I managed the digital processes and coordinated the performance channels of all brands under ZH. I also took an active role in the management of the performance channels of SH and all its subsidiaries and in developing strategies for special days/campaign periods.
In addition, for the brands that were not fully under me, I determined the actions they needed to take in order to achieve their agency targets and carried out management and follow-up.

Performance Marketing Team Leader

Glamira İnternet ve Kuyumculuk
02.2020 - 01.2022

Glamira is an e-commerce company based in Germany and sells diamonds and jewelry worldwide. I started my career as a "Senior Performance Marketing Specialist" in Europe, America and other countries.

  • performance management,
  • advertising optimizations,
  • i took care of a wide range of tasks such as the setup and optimization of publications such as Google Ads, SA360, Meta, Criteo, Tiktok, Pinterest, Reddit.
    Then I was promoted to the position of "Performance Marketing Team Lead" and led the team and ensured that the goals were realized. I also trained the team to learn the platforms and provided support by organizing work distributions.

Digital Marketing Manager

Yiğit Çevre Mühendisliği ve Gıda San. Tic. AŞ.
05.2017 - 02.2020

Yiğit Çevre Mühendisliği and Truva Shop E-Ticaret companies are two different companies where I worked as a "Digital Marketing Manager" during my employment. In this process, both companies

  • promote products and services,
  • creating advertising strategies,
  • i have carried out a wide range of tasks such as SEO management and organizing customer-oriented work

E-Commerce Specialist

Birlas Motorsporları
06.2016 - 04.2017

Birlas Motorsports is a leading company in the automobile and vehicle accessories industry. Birlas Motorsports

  • management of websites,
  • product presentation,
  • social media management,
  • advertising strategies,
  • i worked as an e-commerce specialist, successfully handling a wide range of tasks such as SEO optimization and marketplace sales management.

Social Media Specialist

Daynex İnternet Teknolojileri
05.2015 - 05.2016

Dayneks Internet Technologies is a web development and design firm with expertise in digital marketing. During my tenure as a Social Media Specialist,

  • I managed tasks including website optimization,
  • social media account creation and management,
  • content creation,
  • SEO optimization,
  • e-commerce product optimization,
  • visual content management,
  • advertising services,
  • client reporting,
  • issue troubleshooting and client training.

Education

High School Diploma -

Sakarya University | Computer Programming
Adapazarı, 54
9 2016 - 9 2022

No Degree - Biology

Karadeniz Technical University
Trabzon, Turkey
9 2010 - 6 2015

Skills

Ads

Personal Information

  • Place of Birth: Bakırköy, İSTANBUL
  • Date of Birth: 10/04/91
  • Gender: Kadın
  • Driving License: B
  • Marital Status: Single

References

  • Tahsin DİNÇER, 0532 361 72 73, Dayneks İnternet Teknolojileri
  • Sertaç KARA, 0542 253 14 00, Yiğit Çevre Mühendisliği
  • Utku KESER, 0541 496 58 41, Mediacom
  • Batuhan ŞENER, 0535 433 94 38, GroupM

Timeline

Performance Marketing Team Leader

Glamira İnternet Ve Kuyumculuk
01.2023 - Current

Performance Marketing (E-commerce) Manager

WPP | GroupM | Mediacom
01.2022 - 01.2023

Performance Marketing Team Leader

Glamira İnternet ve Kuyumculuk
02.2020 - 01.2022

Digital Marketing Manager

Yiğit Çevre Mühendisliği ve Gıda San. Tic. AŞ.
05.2017 - 02.2020

E-Commerce Specialist

Birlas Motorsporları
06.2016 - 04.2017

Social Media Specialist

Daynex İnternet Teknolojileri
05.2015 - 05.2016

High School Diploma -

Sakarya University | Computer Programming
9 2016 - 9 2022

No Degree - Biology

Karadeniz Technical University
9 2010 - 6 2015
Yeliz ERENDigital | Performance | E-commerce Marketing