YELDA YAZAROGLU
Regional Operations Manager
ISTANBUL
Summary
Experienced Operations and Pricing Manager with a demonstrated history in the construction, telecommunication, and hospitality industries. Expertise in leading teams, operational management, strategic marketing, revenue management, pricing, analytical skills, forecasting, and market & customer insights. Strong ability to support sales teams with analysis and target setting. Proven track record in optimizing processes, driving business growth, and delivering results. Holds an MBA in Strategic Marketing and Brand Management.
Overview
13
13
years of professional experience
Work History
Regional Operations Manager Europe, Middle East and Africa
Agoda International
Istanbul
04.2022 - Current
- Lead a team of two, overseeing operations and ensuring their development, productivity, and performance.
- Provide strategic support to the sales team by conducting comprehensive analysis, setting sales targets, and defining growth strategies based on market conditions.
- Spearhead quarterly projects designed to enhance pricing structures and optimize revenue generation.
- Collaborate closely with Central Pricing and Operational teams to improve global processes and ensure alignment with regional goals.
- Train and mentor market managers to implement pricing strategies that maximize revenue and margin growth.
- Monitor and assess key performance metrics to identify risks, opportunities, and areas for improvement.
Market Manager Istanbul & UAE
Agoda International
Dubai
02.2020 - 04.2022
- Create scenarios and strategic options for managed markets by evaluating market conditions, customer trends and competition
- Conduct deep dive analysis of the competencies of partners to improve production and margin
- Create and execute projects within the region to help business growth (Europe and Middle East)
- Work closely with management team of hotels to provide consultancy on business development
- Conduct webinars to inform and educate key partners about Agoda products and business strategies.
Regional Sensing and Pricing Manager
Hilti Middle East
Dubai
01.2019 - 02.2020
- Responsible for development and implementation of pricing strategy in META region
- Mentoring pricing activities in market organizations
- Monitor margin development, net selling price changes of the region
- Create tools to help pricing decision of the sales team and efficient margin control
- Lead regional Price Engine Optimization Project
- Lead Customer Frame Agreement Project
- Responsible for market and customer insights in the region.
Sensing and Pricing Manager
Hilti Turkey
Istanbul
04.2017 - 01.2019
- Analyzed macroeconomic data and anticipated market trends to drive business decisions.
- Led pricing initiatives, focusing on value-based pricing approaches and margin optimization.
- Guided sales teams in customer engagement processes, increasing customer loyalty and engagement across territories
Revenue Management Team Leader
Pegasus Airlines
Istanbul
07.2015 - 04.2017
- Responsible for Revenue Management KPI's and product management of all domestic routes
- Lead and train the team of four analysts that are responsible of domestic routes
- Optimize yields through effective product management and pricing strategy
- Prepare automated reports and propose recommendations based on findings
- Monitor KPI's, analyze development of the routes and take actions to maximize revenue growth
- Collaborate with network and sales departments to increase the performance of the routes
- Manage Revenue Management related projects to perform adjustments to processes and systems
- Decide campaigns that will be launched each month with the collaboration of marketing team.
Prepaid Pricing Specialist
Avea İletişim Hizmetleri
Istanbul
07.2014 - 07.2015
- Prepare feasibility analysis and determine optimum prices before new campaigns and tariffs
- Analyze competitive product and pricing information to launch new products/campaigns
- Collaborate with marketing team to increase lifetime value and reduce churn by engaging customers with segment specific campaigns
- Prepare prepaid budget estimation analysis quarterly
- Prepare post-analysis to measure the performance of current campaigns, tariffs and bundles
- Prepare ad hoc reports and analysis.
Revenue Management Specialist
Pegasus Airlines
Istanbul
02.2012 - 07.2014
- Optimization and allocation of seat inventories for every flight of the routes for the next 10 months
- Forecast future demand for the routes based on historical data and current conditions
- Analyze regional, seasonal and competitive influences on demand and maximizing profitability
- Collaborate with schedule department for additional flights and new tariff preparation
- Prepare and analyze campaign reports and sharing with sales and marketing departments.
Education
MBA - Strategic Marketing and Brand Management
Bahcesehir Uni.
Istanbul, Turkey 01.2012 - 1 2013
BS - Management Engineering
Istanbul Technical Uni.
Istanbul, Turkey 01.2005 - 1 2011
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Universita degli Studi del Sannio
Benevento, Italy 01.2007 - 1 2008
Skills
Experienced Pricing Manager
Strategic Marketing
Revenue Management
Pricing
Analytical Skills
Forecasting
Market & Customer Insights
SQL
MS Office
VBA
Access
AirRM
CRC (Computer Reservations Systems)
SAP
AutoCad
Timeline
Regional Operations Manager Europe, Middle East and Africa
Agoda International
04.2022 - Current
Market Manager Istanbul & UAE
Agoda International
02.2020 - 04.2022
Regional Sensing and Pricing Manager
Hilti Middle East
01.2019 - 02.2020
Sensing and Pricing Manager
Hilti Turkey
04.2017 - 01.2019
Revenue Management Team Leader
Pegasus Airlines
07.2015 - 04.2017
Prepaid Pricing Specialist
Avea İletişim Hizmetleri
07.2014 - 07.2015
Revenue Management Specialist
Pegasus Airlines
02.2012 - 07.2014
MBA - Strategic Marketing and Brand Management
Bahcesehir Uni.
01.2012 - 1 2013
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Universita degli Studi del Sannio
01.2007 - 1 2008
BS - Management Engineering
Istanbul Technical Uni.
01.2005 - 1 2011