Yelda Akincilar
Istanbul
Summary
Experienced Country Sales Manager with knack for driving market expansion and boosting revenue. Spearheaded strategic initiatives that led to significant growth in key territories, enhancing customer satisfaction and forging strong client relationships. Known for innovative problem-solving and leadership, consistently delivering impactful sales results and fostering high-performing teams.
Overview
23
23
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Senior Country Sales Manager, Turkey
Western Digital / SanDisk
Istanbul
04.2020 - Current
- Promoted to senior level sales management role upon Western Digital's acquisition of SanDisk and assumed responsibility for the sales of SanDisk branded flash storage products in addition to Western Digital's existing portfolio of hard disk drive solutions.
- Managed authorized distributors by actively leading their order planning and sales strategy implementation processes in order to achieve sales volume, revenue, and profitability targets.
- Managed key accounts by building solid relationships in retailer/e-tailor, wholesaler, reseller, system integrator customer segments for improved customer satisfaction.
- Actively managed amazon.com account and led company's efforts to initiate direct import business in Turkey.
- Helped to establish and maintain company's market dominance in security camera segment.
- Organised sales team meetings to boost productivity.
- Designed and executed training programmes, enhancing sales team performance.
- Increased brand visibility by implementing strategic marketing plans in cooperation with HQ & regional channel marketing, brand marketing and PR teams.
- Delivered compelling product presentations to potential customers.
- Fostered strong customer relationships with regular communication.
- Enhanced regional market share through aggressive sales & marketing tactics.
- Analysed market trends for informed decision-making processes in order to foster efficient budget planning.
- Identified opportunities for cross-selling and upselling products within the existing customer base.
Sales Manager, Turkey
Western Digital
Istanbul
07.2012 - 04.2020
- Assumed nation-wide sales responsibility of Western Digital's full line of storage solutions
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Developed robust customers relationships for improved business growth.
- Managed key accounts in distributor, reseller, retailer/e-tailor, wholesaler, system integrator customer segments resulting in consistent revenue & profit generation.
- Implemented training programmes, improving team performance levels.
- Improved bottom-line results with meticulous budget control.
- Conducted detailed market analysis to identify new opportunities.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Supported front-line sales teams with well-coordinated administrative operations.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Established budgets for programme activities and controlled expenditure to meet targets.
Sales Account Manager
Western Digital
Istanbul
07.2011 - 07.2012
- Managed 30+ key customers in wholesaler channel in addition to numerous resellers active in IT hardware market.
- Monitored competitor activities, enabling proactive strategy formulation.
- Drafted sales reports and analysed findings for management presentations.
- Grew sales and consistently exceeded revenue-related KPIs.
- Achieved customer satisfaction by managing and resolving account inquiries.
- Developed new business opportunities for increased revenue.
- Strengthened customer relationships with regular follow-ups.
- Coordinated with marketing team for effective product promotion.
- Presented sales reports at quarterly review meetings.
- Implemented sales strategies to maximise profit margins.
Product Group Manager
ASBIS Middle East
Istanbul
09.2009 - 07.2011
- Planned and implemented marketing strategies including pricing, promotion, channel management, pre- and post-sales support policies for “Canyon”, “Prestigio”, and “Belkin” branded products that were officially distributed by Asbis in Turkey.
- Prepared demand forecasts & purchase planning in order to maintain continuous availability, taking into account seasonal and/or cyclical shifts in market trends and demand.
- Organized marketing communications activities such as product launch events and press releases in coordination with Marcom department.
- Actively involved in retail & telecom sales channels management including stock management, brand positioning, payments & invoicing follow-up, merchandisers team organization, training, and monitoring, POS materials design, supply, and placement.
- Organized marketing activities such as inserts in IT channel publications and special promotions management for special occasions.
- Conducted regular reporting for Asbis headquarters, local management, and vendors.
- Achieved corporate objectives with meticulous strategic planning.
Product Manager
Datagate
Istanbul
09.2006 - 01.2009
- Planned and implemented marketing strategies for “Genius” and “Belkin” branded products that were officially distributed by Datagate in Turkey.
- Prepared demand forecasts & purchase planning for above-mentioned products.
- Organized roadshows, dealer events and participated in industry fairs & conferences.
- Actively involved in retail, IT components, system integrators sales channels management.
- Conducted regular reporting for company management and vendors.
- Led cross-functional team for successful product launch.
- Increased brand visibility with implementation of innovative marketing campaigns.
- Conducted competitor analysis to identify market opportunities.
Sales Account Manager
Datagate
Istanbul
07.2002 - 09.2006
- Managed the whole sales cycle of all products in Datagate's official distribution portfolio.
- Key account management of Datagate's top-50 customers by revenue to sustain business growth.
- Actively involved in new customers recruitment and motivation to increase revenue.
- Conducted regular visits to existing and potential customers in order to improve customer relationships
- Achieved customer satisfaction by managing and resolving account inquiries.
- Presented sales reports at monthly review meetings.
- Maintained comprehensive customer database, ensuring efficient record-keeping.
- Grew sales and consistently exceeded revenue-related KPIs.
Sales Representative
Digiturk
Istanbul
10.2001 - 07.2002
- Involved in the sales of Digiturk services in designated areas of Istanbul
- Expanded client base through targeted outreach initiatives.
- Identified potential leads, resulting in improved sales performance.
- Optimised sales presentations using persuasive communication techniques.
- Resolved customer concerns promptly to maintain satisfaction.
- Contacted satisfied customers to offer additional services.
- Set up appointments with potential and current customers to discuss new products and services.
Education
Associate Degree - Public Relations
Anadolu University
Eskisehir, Turkey 09.2004 - 06.2006
Skills
- Strategic planning
- Market analysis
- Sales forecasting
- Profit maximisation
- Persuasive communication
- Sales process management
- Proactive business development
- Sales strategy development
- Client relationship building
Languages
Turkish
Native
English
Upper intermediate
Affiliations
- Fashion
- Jewelery Design
- Social Media
- Jogging
- Pilates
- Cooking
Certification
- Miller Heiman Training - Conceptual Selling Certification: Green Sheet (WD Internal Corporate Sales Training Completed in 2019)
- Miller Heiman Training - Strategic Selling Certification: Blue Sheet (WD Internal Corporate Sales Training Completed in 2019)
- Western Digital Sales Professional Certification (WD Internal Corporate Sales Training Completed in 2018)
References
References available upon request.
Timeline
Senior Country Sales Manager, Turkey
Western Digital / SanDisk
04.2020 - Current
Sales Manager, Turkey
Western Digital
07.2012 - 04.2020
Sales Account Manager
Western Digital
07.2011 - 07.2012
Product Group Manager
ASBIS Middle East
09.2009 - 07.2011
Product Manager
Datagate
09.2006 - 01.2009
Associate Degree - Public Relations
Anadolu University
09.2004 - 06.2006
Sales Account Manager
Datagate
07.2002 - 09.2006
Sales Representative
Digiturk
10.2001 - 07.2002
- Miller Heiman Training - Conceptual Selling Certification: Green Sheet (WD Internal Corporate Sales Training Completed in 2019)
- Miller Heiman Training - Strategic Selling Certification: Blue Sheet (WD Internal Corporate Sales Training Completed in 2019)
- Western Digital Sales Professional Certification (WD Internal Corporate Sales Training Completed in 2018)
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