Yasemin UNER

As the Marketing Manager of Spor İstanbul, she manages the Brand and Sponsorship Relations, Digital Marketing, Corporate Communication, and Corporate Sales departments.

Key Responsibilities:

• Determine the brand positioning and communication strategy of Spor İstanbul and ensure the implementation of strategic actions accordingly.
• Define, plan, and implement annual communication strategies for all services, including facility services, events, support projects, and online services.
• Lead the development of brand partnerships and sponsorship strategies in line with Spor İstanbul’s annual strategy and create projects that contribute to these efforts.
• Plan initiatives to achieve annual sponsorship revenue targets and develop projects that enhance brand perception and add value to company services by meeting both in-kind and cash revenue goals.
• Generate new ideas and contribute to processes related to brand collaborations and sponsorships across conventional and digital communication channels.
• Develop projects in collaboration with relevant İBB departments, subsidiaries, sports brands, federations, clubs, and communities to promote sports culture to a wider audience.
• Contribute to strategic and communication efforts supporting Istanbul’s goal of becoming an Olympic city.
• Lead the process of responding promptly, comprehensively, and in alignment with corporate communication standards to customer inquiries, complaints, requests, and appreciation messages directed at Spor İstanbul.
• Manage the marketing budget in the most effective and efficient manner.

As the Event Manager at Spor İstanbul, a subsidiary of Istanbul Metropolitan Municipality responsible for sports organizations, she manages the strategic planning, concept creation, and execution of mass sports events that reflect Istanbul’s dynamic and inclusive sports culture. Her role involves overseeing a wide range of national and international mass sports events, ensuring their alignment with the city’s vision of promoting active lifestyles and positioning Istanbul as a leading global sports hub.

Key Responsibilities:

• Designing and implementing innovative concepts for mass sports events.
• Overseeing budget management and resource allocation.
• Managing organizational performance in coordination with Istanbul Metropolitan Municipality’s support departments to ensure positive progress.
• Assessing and implementing new private sports event demands in collaboration with stakeholders.
• Coordinating the communication workflow of the marketing department to ensure consistency and impact.
• Reporting directly to the Deputy General Manager (DGM).

Key Expertise:

• Strategic event planning and management.
• Cross-functional leadership and stakeholder collaboration.
• Enhancing organizational impact through innovative sports programs.
• Developing and managing annual budget projections.

Key Responsibilities:

• Developing 360° communication strategies for brands.
• Creating brand-specific concepts tailored to the unique needs of each brand.
• Collaborating with PR and digital teams for integrated campaigns.
• Planning events designed to generate press coverage and value.

Brands and Companies Served:

Erikli, Inditex Group, Avon, Victoria’s Secret, Kérastase, Vans, Kent Sağlık Grubu.

Key Responsibilities:

• Creating unique, tailored content for brands and executing it with the production team.
• Managing stage operations and technical flow.
• Coordinating accommodations, transfers, and logistics for incoming events.

Brands and Companies Served:

Mercedes-Benz Türkiye, Renault, GSK, Allianz.

Key Responsibilities:

• Participating in brainstorming sessions prior to events and developing products or services that meet customer needs and demands.
• Ensuring new ideas are properly tested during the operational phase and creating corresponding budget items.
• Preparing follow-up reports to verify that 3D drawings align with initial ideas and forwarding graphic briefs to the relevant department.
• Conducting pre-operation meetings with suppliers to outline their duties and responsibilities, ensuring they are coordinated at appropriate times.
• Providing overall coordination and delivering service excellence during operations.

Brands and Companies Served:

Akbank, Vodafone, Global Agency, Ministry of Family and Social Services (Aile Bakanlığı), Kapital Media (“Brand Week Istanbul 2016”), Riot Games, Çalık Holding, Denizbank, Borusan, Mey İçki.

Key Responsibilities:

• Managing promotional and marketing activities for brands and providing on-site supervision.
• Monitoring new trends in pharmaceuticals, real estate, retail, IT, and other sectors to develop customized marketing packages.
• Analyzing digital and printed communication activities to optimize campaign performance.

Brands and Companies Served:

Vepa Group, Edenred, Eczacıbaşı, GYODER, Merck Pharmaceuticals, Philip Morris International, Oracle, Dassault Systèmes, AKSA.

Key Responsibilities:

• Delivering ATL (Above The Line) and BTL (Below The Line) services for leading national and international brands in Turkey.
• Preparing campaign presentations for FMCG, finance, construction, logistics, food, and pharmaceutical companies, and pitching them to clients.
• Designing and executing multi-media campaigns tailored to client needs.
• Developing comprehensive 360-degree marketing strategies.

Brands and Companies Served:

Omsan Lojistik, Tayas Şekerleme, Ataman İnşaat, TNT Express, İpek Mobilya, Yonca Gıda, Capacity AVM, Peyman Kuruyemiş, İnci Akü, Denge Yapı, Flekssit Mobilya, MoneyGram, Günsan Elektrik, Koska, CMS Su Armatürleri, Teksüt Süt Ürünleri, Lido Su, Turgut İlaç.

Key Responsibilities:

• Managing and executing all advertising and marketing activities for pharmaceutical sector brands.
• Developing B2C field activities for penetration studies of FMCG products and supervising merchandising teams during roadshows.
• Designing 360-degree advertising campaigns (Above the Line and Below the Line) based on Visual Semiotics to meet client and target market needs, and presenting the campaigns to clients.

Brands and Companies Served:

GlaxoSmithKline: Product Group: Avandia-Avandamet, Lacipil, Bactroban, Valtrex.
Ferrero Group: Product Group: Kinder Surprise, Kinder Milk Slice, Kinder Pingui, Kinder Chocolate, Kinder Chocolate Maxi, Kinder Bueno, Kinder Joy, Kinder Bueno White, Kinder Country, Nutella & Go.
Omsan Lojistik, Pegasus Airlines, Volkan Işık Group, Turkish Tennis Federation, Orsan Group, DPID.

Customer Relations Intern