Yas Aminsalehi
Head Of Creative
Kyrenia
Summary
Seasoned Creative team leader with more than 4 years of experience driving impactful marketing campaigns through innovative visual storytelling and strategic content development. Proven ability to lead and inspire a high-performing creative team, translating complex business goals into engaging and results-oriented content across various digital and print channels. Deep understanding of the cloud computing and consumer electronic industry and a passion for leveraging cutting-edge technology to elevate the brand presence and generate measurable results.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Head of Creative
Derak Cloud
04.2024 - Current
- Created and implemented comprehensive content plans for the company website, featuring informative blog posts, engaging social media campaigns, and targeted email marketing sequences.
- Streamlined the content calendar process to ensure all content was published on schedule and aligned with company branding guidelines.
- Increased content publishing efficiency by 40%, ensuring all content met company standards and was delivered on time
- Spearheaded a content team of writers, graphic designers, and videographers to develop visually stunning and engaging content that resulted in 20% increase in website traffic.
- Measured content effectiveness through website analytics and social media engagement. Based on the data, implemented adjustments that increased social media engagement by 10%.
- Leveraged strong analytical skills to identify the root cause of a 15% decrease in website traffic, resulting in a solution that increased traffic by 20% within 3 months.
Digital Content Marketing Manager
Derak Cloud
08.2023 - 04.2024
- Increased email open rates by 5% and click-through rates by 5% through strategic optimization of email campaigns.
- Led digital content marketing campaigns that generated a 10% increase in website traffic, exceeding campaign goals.
- Developed and executed content strategies across web, social media, and email channels, resulting in a 7% growth in leads.
- Created and edited engaging content that achieved a 10% average engagement rate (likes, comments, shares) across platforms.
- Maintained a 99% on-time content publication rate, ensuring brand consistency across all channels.
- Collaborated with designers and content writers to create visually-appealing content.
- Analyzed content performance using key metrics and implemented data-driven adjustments, leading to a 7% improvement in bounce rate.
Social Media Marketing Specialist
Derak Cloud
03.2023 - 08.2023
- Developed platform-specific social media strategies, leveraging Twitter's real-time conversations, Instagram's visual storytelling capabilities, and LinkedIn focus on professional networking.
- Conceptualized and developed engaging social media copy that sparked conversations and increased follower engagement by 10%. Ensured consistent brand voice by collaborating with the marketing team and adhering to established style guidelines.
- Leveraged in-depth research on industry video marketing trends, target audience preferences, and competitor analysis to create content that resonates and maximizes engagement.
- Leveraged the design team's expertise to craft compelling social media visuals, including video motion and data-driven infographics. These eye-catching graphics stopped users in their scroll and resulted in a 10% increase in social media engagement.
- Developed a content calendar and implemented a data-driven schedule to ensure posts reached the target audience at optimal times.
- Utilized analytics tools to track social media performance, generating regular reports that informed data-driven social media strategies, resulting in increased audience reach, boosted content engagement (likes, comments, shares), and optimized website traffic conversion rates.
- Spearheaded collaboration with cross-functional teams, including marketing, sales, and customer support, to align social media campaigns with broader marketing initiatives, driving increased sales and improved customer satisfaction.
- Researched emerging social media trends (e.g., Instagram Reels, LinkedIn Live) & shared insights to drive content strategy & engagement.
Digital Marketing Consultant
XauBot
12.2022 - 04.2023
- Established key performance indicators (KPIs) to track progress and measure campaign effectiveness.
- Managed and optimized multi-channel marketing campaigns (SEO, PPC, Social Media Marketing) across 5 platforms such as Facebook, Instagram, LinkedIn, Google Search Ads, company website and achieving a 30% increase in qualified leads.
- Led and collaborated with internal teams to ensure successful campaign execution.
- Managed budgets and ensured project ROI.
- Strategized, targeted, and managed paid ads campaigns on leading platforms (Facebook, Instagram, TikTok, Discord) to achieve a 30% growth in website traffic, utilizing laser-focused audience targeting and continuous budget optimization.
- Increased website traffic and organic search ranking through in-depth keyword research, strategic on-page SEO optimization, and high-quality content creation.
Digital Copywriter and Inbound Marketer
Sime Akhar
05.2022 - 12.2022
- Developed engaging website content, social media copy, taglines, and slogans.
- Collaborated on the creation of impactful graphic materials to support marketing initiatives.
- Spearheaded the implementation of targeted email and SMS marketing programs, boosting customer engagement.
- Researched and implemented relevant keywords to optimize website content for organic search visibility.
- Planned and executed effective digital marketing campaigns, analyzing performance to ensure continuous improvement.
- Tracked, analyzed, and reported key data insights to inform future marketing campaigns and brand strategy.
- Brainstormed innovative marketing and branding ideas, contributing to a creative and impactful marketing strategy.
- Liaised with external agencies to ensure seamless online advertising campaign implementation.
Creative Copywriter
Netbina Advertising Agency
07.2021 - 06.2022
- Crafted engaging social media copy for Twitter, Instagram, and YouTube, amplifying brand awareness for Samsung among key demographics.
- Brainstormed, researched, and analyzed topics to drive business and brand development for a variety of clients.
- Developed website content for Samsung that consistently generates over 20 million monthly hits, demonstrating a strong understanding of user intent and SEO best practices.
- Composed and edited a diverse range of marketing materials (emails, SMS, white papers, video scripts) ensuring consistent brand voice and messaging.
- Effectively collaborated with account managers, production teams, designers, and activation planners to deliver impactful marketing campaigns.
- Spearheaded the creation of launch campaigns for Samsung's Galaxy Z series, A series, and S series, contributing to successful product introductions.
- Developed compelling online advertising copy and taglines for the Samsung brand, driving audience engagement and brand recognition.
- Maintained high content quality through careful review and proofreading of all marketing materials.
Insurance Officer
Insurance broking
10.2019 - 05.2021
- Develop strong relationships with potential customers, promoting the agency's insurance solutions to meet their specific needs.
- Network strategically to identify new clients and expand the agency's customer base.
- Educate clients on a comprehensive range of insurance coverage options, empowering them to make informed decisions.
- Analyze existing insurance policies and recommend appropriate additional coverage to ensure optimal protection for clients.
- Meticulously maintain confidential client insurance documents, ensuring data security and regulatory compliance.
Education
Bachelor of Science - Social Sciences
Guilan University
Iran 04.2017 - 04.2021
Skills
Creative Vision & Leadership
Certification
Digital Content Planning and Management
Timeline
Head of Creative
Derak Cloud
04.2024 - Current
Digital Content Marketing Manager
Derak Cloud
08.2023 - 04.2024
Social Media Marketing Specialist
Derak Cloud
03.2023 - 08.2023
Digital Marketing Consultant
XauBot
12.2022 - 04.2023
Digital Copywriter and Inbound Marketer
Sime Akhar
05.2022 - 12.2022
Creative Copywriter
Netbina Advertising Agency
07.2021 - 06.2022
Insurance Officer
Insurance broking
10.2019 - 05.2021
Bachelor of Science - Social Sciences
Guilan University
04.2017 - 04.2021