Yaren Eren
Marketing And Data Excellence Specialist
Istanbul
Summary
Proactive Marketing and Data Excellence Specialist with demonstrated expertise in driving digital transformations and data-driven marketing initiatives. Possessing a blend of creative acumen in marketing and sales, complemented by a foundational experience in management consultancy. Thrives in multicultural settings, championing diversity and fostering cross-functional collaborations. An analytical thinker, renowned for innovative problem-solving and detail-oriented execution, further underscored by a strong bias for action and ownership. Committed to customer-centric solutions, and an active advocate for meaningful volunteer initiatives.
Overview
6
6
years of professional experience
6
6
Certificates
4
4
Languages
12
12
years of post-secondary education
Work History
Marketing & Data Excellence Specialist
Abdi Ibrahim Pharmaceuticals
Istanbul
05.2022 - Current
- Spearheaded digital transformation initiatives, aligning with company's forward-thinking vision for both enterprise and broader pharmaceutical industry, incorporating AI-driven solutions to enhance data analytics and customer insights.
- Assumed responsibilities as Jr. Digital Product Manager, focusing on product lifecycle management, stakeholder alignment, and implementing UX/UI best practices to optimize product interfaces and user journeys.
- Gained 3K doctor followers in platform managed by myself.
- Orchestrated high-level events, including CEO presentations and notable marketing summit, bringing together industry leaders and professionals for knowledge sharing and networking, further fostering cross-functional team collaboration and stakeholder communication.
- Leveraged Excel for intricate data analysis.
- Synthesized marketing analytics, presenting key findings directly to directorial staff, and influenced strategic marketing decisions based on UX insights and consumer behavior patterns.
- Directed e-mail marketing campaigns, optimizing reach and engagement through intuitive UI designs and AI-driven content personalization, while collaborating with content creation and design teams.
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
Business Consultant
Impact Consulting
Remote
11.2021 - Current
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Contributed to globally diversified teams, advocating for best practices in remote collaboration and cultural sensitivity.
- Played pivotal role in project with Tech2Impact, employing project management methodologies and design thinking in program development.
Jr. Business Development & Partnerships Specialist
Denebunu
Istanbul
03.2022 - 05.2022
- Interpreted clients' needs and introduced services to fit specific requirements.
- Engaged with prominent brands, securing valuable partnerships, and integrating partner feedback into product enhancements.
- Crafted compelling narratives, ensuring brand alignment and consistency across multiple touchpoints.
- Collaborated closely with operations and development teams, advocating for customer-centric channel innovations and agile project management.
Marketing Intern
Turkish Airlines
Los Angeles
07.2021 - 08.2021
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Devised marketing strategies, integrating customer feedback loops and market segmentation techniques.
- Performed market trend analysis, providing actionable recommendations to marketing and sales teams.
Student Consultant
Siemens Healthineers
Bergen
01.2021 - 08.2021
- Employed user-centric design approach for digital education technology, ensuring alignment with market demands.
- Pioneered B2B and B2C marketing strategies, leveraging multi-channel marketing techniques and digital analytics.
- Worked on MedTech: Go-to-Market Strategy for next-gen digital education technology
Management Intern
Union Of Chambers And Commodities
Ankara
01.2019 - 05.2019
- Engaged in operations optimization, streamlining processes, and promoting customer-centric corporate culture.
- Analyzed and presented data-driven research, introducing data visualization tools to enhance presentation efficacy.
Strategic Planning Intern
Nobel Pharmaceuticals
Almaty
05.2018 - 08.2018
- Engaged in end-to-end product lifecycle assessments, ensuring alignment with market demands.
- Collaborated with cross-functional teams, promoting culture of continuous feedback and iterative improvement.
Education
No Degree - Emerging Markets
London School of Economics
London, UK 01.2021 - 05.2021
CEMS M.Sc.International Management - International Management
Norwegian School of Economics (NHH)
Bergen, Norway 01.2021 - 07.2021
CEMS M.Sc. International Management - International Management
Koç University Graduate School of Business
Istanbul, Turkey 08.2020 - 11.2021
Bachelor of Arts - Business Administration
Anadolu University
Eskisehir, Turkey 08.2018 - Current
Bachelor of Arts - English Language And Literature
TOBB University of Economics And Technology
Ankara, Turkey 09.2015 - 10.2020
Skills
Innovative Thinking
Cross-Cultural Collaboration
Customer-Centric Advocacy
Creative Marketing Acumen
Digital Tools & Platforms: Canva, Jira, Airtable, MailChimp
Data Analysis & SEO: Google Looker Studio, Google Analytics, Tag Manager, Moz, SEMrush
MS Office Suite: Excel, PowerPoint
Certification
Bogazici Institute, Leadership & Entrepreneurship
Timeline
Marketing & Data Excellence Specialist
Abdi Ibrahim Pharmaceuticals
05.2022 - Current
Jr. Business Development & Partnerships Specialist
Denebunu
03.2022 - 05.2022
Business Consultant
Impact Consulting
11.2021 - Current
Marketing Intern
Turkish Airlines
07.2021 - 08.2021
Student Consultant
Siemens Healthineers
01.2021 - 08.2021
No Degree - Emerging Markets
London School of Economics
01.2021 - 05.2021
CEMS M.Sc.International Management - International Management
Norwegian School of Economics (NHH)
01.2021 - 07.2021
CEMS M.Sc. International Management - International Management
Koç University Graduate School of Business
08.2020 - 11.2021
Management Intern
Union Of Chambers And Commodities
01.2019 - 05.2019
Bachelor of Arts - Business Administration
Anadolu University
08.2018 - Current
Strategic Planning Intern
Nobel Pharmaceuticals
05.2018 - 08.2018
Bachelor of Arts - English Language And Literature
TOBB University of Economics And Technology
09.2015 - 10.2020
Volunteering
- CEMS Club Marketing Committee (6 months)
Volunteering
- CEMS Club Marketing Committee (6 months)