Yaren Eminoglu
Summary
I am on my journey to be a seasoned Branding Specialist with a unique ability to view brands through the eyes of the target customer. My diverse perspectives allow me to intuitively understand public perception following any branding initiative. With a critical eye, I ask the overlooked questions and address the unpopular opinions that others shy away from. This approach enables me to successfully differentiate myself and deliver exceptional branding strategies that resonate with the audience.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Enrow Motors
06.2021 - 12.2022
- Developed digital marketing plans to incorporate SEO, social media platforms and video campaigns to create mental availability before launch.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions, led initiatives to leverage industry trends & assessed brands to differentiate in the market.
- Collected and analyzed primary and secondary research data from variety of sources to create detailed market research reports for top-level decision makers.
Consultant Content Creator
DoNotPay
05.2021 - 08.2021
- Prepared and formatted work and articles for publication and submitted to printers or publishers.
- Wrote high quality SEO content based around keyword gaps and priorities identified by the target research.
Marketing & Social Media Specialist
KancaEv
05.2020 - 12.2020
- Created social media marketing strategies, campaigns on different platforms, and contents of the social media posts. Gained +1000 followers and made the company active on social media before departing to CA.
- Implemented initiatives to increase brand awareness and engagement with target audience such as give-aways and limited time campaigns.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses & strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Social Media Marketing Intern
MenaPay
06.2019 - 08.2019
- Focused on growing social media presence through engaging content and using data and customer insights to guide process both for the company and for the CEO of MenaPay in various platforms.
- Designed and presented social media campaign ideas & conducted daily updates to social media profiles to boost company online presence.
Brand Marketing Intern
Dogus Holding
06.2018 - 08.2018
- Worked as the assistant of the Corporate Communications and Brand Marketing Executive who had been recently appointed.
- Provided all the communication within and between the departments as the executive's representative.
- Formed a strong relationship with the executive, leading her to reach me out and offer me a new internship in the following year in her new company, “MenaPay”.
Corporate Communications Intern
Borusan Holding
06.2017 - 08.2017
- Institutionalized the volunteer organization of Borusan by managing the institutionalization process through creating a handbook with all instructions.
- Monitored industry and market-related news and events to assess opportunities for rapid response and media outreach. Supported social media accounts by creating content.
Education
Master of Arts - Brand Strategy And Management
IED Masterbrand
Milan, Italy12.2024
Bachelor of Arts - Sociology & Philosophy
McGill University
Montreal, Quebec CA05.2020
Skills
- Language Skills: Turkish(native), Fluent English, B1 & IGCSE A Level German
- Adobe Spark, Hootsuite, Canva, Shopify, Ad Manager, Microsoft
- Branding
- Communications management
- Strategic Planning
Skills
- Both an individual worker and a team player
- Market Analysis, Customer Research & Needs Assessments
- Philosophy & Sociology
- Writing
- Latest Branding News
Interests
Timeline
Marketing Specialist
Enrow Motors
06.2021 - 12.2022
Consultant Content Creator
DoNotPay
05.2021 - 08.2021
Marketing & Social Media Specialist
KancaEv
05.2020 - 12.2020
Social Media Marketing Intern
MenaPay
06.2019 - 08.2019
Brand Marketing Intern
Dogus Holding
06.2018 - 08.2018
Corporate Communications Intern
Borusan Holding
06.2017 - 08.2017
Master of Arts - Brand Strategy And Management
IED Masterbrand
Bachelor of Arts - Sociology & Philosophy
McGill University