Volkan Yurtoz
İstanbul
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Passionate about leveraging analytics to refine strategies and optimize campaign performance. Committed to staying ahead of industry trends and adapting to changing market dynamics.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
Getir
02.2024 - Current
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Digital Marketing Assistant Specialist
iLab
09.2022 - 02.2024
- Preparing daily and monthly digital marketing reports for internal and external presentations
- Plan and execute search ads, display ads, video ads in platforms such as Google Ads, Meta Ads etc
- Identifying trends and insights and optimizing spend and performance based on the insights.
- Analyzed website analytics data to identify areas of improvement and recommend necessary adjustments to digital marketing strategies.
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives.
Digital Intern
OMD Turkey
07.2020 - 12.2020
- Made social media analysis and prepared monthly reports for customers in order to show their social media and digital ads performance
- Managed 6 social media accounts using social media tools such as Meta Ads, Twitter Ads, etc.
- Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
Shopper&Customer Marketing Intern
NIVEA Beiersdorf Turkey
05.2017 - 12.2017
- Preparing weekly and monthly reports for sales and shopper&customer marketing departments
- Keeping sales records in order to analyze brands and set products performance on the market
- According to the performance evaluations, determination of sets with low performance and try to find substitutions of them.
Corporate Training/ L&D Part Time
Pfizer
02.2017 - 05.2017
- Retrieving the training background information of medical representatives and preparing reports and presentations for regional directors
- Controlling the admin account of Pfizer's online training platform, providing users with access to e-learning units, documents and monthly medical exams.
- Sorted and organized files, spreadsheets, and reports.
Community Organizer
ITU Industrial Engineering Society
04.2015 - 04.2017
- Coordinated and implemented numerous meetings, forums and community events.
- Wrote e-mails, promoted events via social media and drafted phone scripts to recruit volunteers.
Education
Bachelor of Science - Industrial Engineering
Istanbul Technical University
Istanbul06.2022
High School Diploma -
Kadikoy Anadolu Lisesi
Istanbul01.2014
Skills
- Meta Ads
- Google Ads
- TikTok Ads
- Campaign Planning
- Social Media Marketing
- App Marketing
- Google Analytics
- A/B Testing
- Data Analysis
- Keyword Research
Timeline
Digital Marketing Specialist
Getir
02.2024 - Current
Digital Marketing Assistant Specialist
iLab
09.2022 - 02.2024
Digital Intern
OMD Turkey
07.2020 - 12.2020
Shopper&Customer Marketing Intern
NIVEA Beiersdorf Turkey
05.2017 - 12.2017
Corporate Training/ L&D Part Time
Pfizer
02.2017 - 05.2017
Community Organizer
ITU Industrial Engineering Society
04.2015 - 04.2017
Bachelor of Science - Industrial Engineering
Istanbul Technical University
High School Diploma -
Kadikoy Anadolu Lisesi