Summary
Overview
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Education
Skills
Certification
Languages
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Volkan Babayiğit

Volkan Babayiğit

Cluster Marketing Manager
Antalya,07

Summary

I am a hospitality marketing and communications leader with over 20 years of experience, combining strategic vision with operational know-how. Throughout my career, I have worked on shaping brands, building digital ecosystems, and creating sustainable growth for international hospitality businesses.

🔹 Leadership & Marketing Strategy – Experienced in corporate communications, PR, digital marketing, CRM, loyalty management, and agency partnerships.
🔹 Brand & Reputation – For more than a decade, I have kept three hotels consistently ranked among the top performers on global review platforms, contributing to strong brand recognition and multiple international awards.
🔹 Revenue Growth – Between 2019 and 2025, I helped achieve a 380% increase in direct bookings and call center revenues, with a compound annual growth rate (CAGR) of 30%.
🔹 Innovation & Digital Transformation – Directed PMS transitions (VHP → Sedna → Veboni), aligned CRM with loyalty systems (B2C & B2B), and established a new PowerBI-based reporting culture.
🔹 Branding & Positioning – Partnered with agencies to develop and execute 3–5 year brand strategies, including co-branding initiatives and long-term positioning.

I define myself as a collaborative and innovation-driven leader, working with cross-functional teams to transform ideas into measurable results. My goal is to continue contributing to the strategic growth of global luxury hospitality brands, creating meaningful guest experiences, strong market positioning, and sustainable revenue growth. Marketing professional with comprehensive experience in strategic planning, campaign execution, and digital marketing. Adept at fostering team collaboration and driving impactful results. Skilled in SEO, content creation, and data analytics. Adaptable to changing needs, ensuring consistent delivery of high-quality outcomes.

Overview

26
26
years of professional experience
7
7
Certifications
3
3
Languages

Work History

Assistant Director of Marketing

Papillon Hotels Resort SPA
Antalya, Antalya
03.2019 - Current
  • Corporate Communications & Pr
  • Digital Marketing
  • Media Planning
  • Content Creation
  • Brand & Reputation Management
  • Marketing Strategy
  • Visual Production Planning
  • Social Media Management
  • Website & Online Reservation & Payment Integrations
  • Crm / Data & Data Related Process Management
  • Agency & 3rd Party Relations

Group Marketing Manager

Papillon Hotels
03.2014 - 03.2019

Administration of CRM and Loyalty Systems. Collecting, filtering and merging companies contact data’s.

  • Planning and managing e-commerce activities of the company. Defining prices and inventories for online travel agencies. (B2B and B2C)
  • Creating marketing packages and differentiating products (hotel, spa, transfer, fitness, honeymoon, corporate etc.)
  • Design, create and manage promotions and social media advertising campaigns.
  • Online content management, seeking online marketing opportunities and managing company’s website, applications and web traffic with third parties.
  • Check and improve online reputation of the company. (Rewards, Listings, Online Reputation Monitoring etc.)
  • Budgeting social media advertising and reporting monthly and annually on social media and marketing budget to the Director of Sales on the return of investment basis.
  • Attending annually related exhibitions on tourism marketing.

Marketing and Social Media Manager

Papillon Hotels
10.2012 - 03.2014

Developing social media marketing plan, visual design/web development strategy and promotion strategy

  • Administrating company’s social media marketing and advertising strategies
  • Analyzing and reporting on performance indicators such as audience growth, profile, engagement by content type and response rate on social media accounts
  • Design, create and manage promotions and social media advertising campaigns.
  • Attending annually related exhibitions on tourism marketing.

Assistant Mice and Domestic Market Sales Manager

Papillon Hotels
03.2009 - 09.2012
  • Operating duties as filing offers for MICE organizations and follow-ups on present and future customers/agencies.
  • Attending confirmed organizations to maintain customer satisfaction during MICE operations.
  • Develop and maintain contact with business generators such as meeting and convention planners, travel agents, tour operators, corporate clients and government departments.
  • Planning and attending site inspections and show-rounds to agencies and related customers
  • Attending sales meetings on planning and coordination the hotel’s sales activities.
  • Following payment schedules and related agreements
  • Execution of the workflow in domestic market
  • Reporting monthly and annual sales reports to Sales Manager and Director of Sales.

Management Trainee

Papillon Hotels
11.2005 - 11.2007
  • Assisting Guest Relation Manager, Operations Manager, Front Office Manager, Service Manager and F&B Manager for 4 month intervals.

Asst Room Division Manager

Papillon Hotels
03.2004 - 11.2005

Managing the general operation of the Front Office (Reception, Reservations and Night Manager)

  • Reporting to the General Manager, attending weekly executive and sales meetings, briefing with Front Office and House Keeping.
  • Spot checking of hotel rooms to ensure standards/concepts, authorizing all leave schedules, ensuring control of expenditures as well as budgets, making presentations for agencies and info groups, spot checking banquet organizations.

Entertainer

Papillon Hotels
05.1999 - 10.2001

Worked 4 months intervals for three summer.

Education

Master's degree - Marketing

Bahçeşehir Üniversitesi
Istanbul, 34
01.2018

Bachelor of Science - İktisadi ve İdari Bilimler

Çankaya Üniversitesi
Ankara
04.2001 -

Skills

Certification

Entrepreneurship

Languages

English
Advanced (C1)
Turkish
Bilingual or Proficient (C2)
Russian
Beginner (A1)
German
Beginner (A1)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote

Salary Range

$45000/yr - $100000/yr

Important To Me

Career advancementCompany CulturePersonal development programs

Quote

The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb

Interests

Ai

Timeline

Assistant Director of Marketing

Papillon Hotels Resort SPA
03.2019 - Current

Group Marketing Manager

Papillon Hotels
03.2014 - 03.2019

Marketing and Social Media Manager

Papillon Hotels
10.2012 - 03.2014

Assistant Mice and Domestic Market Sales Manager

Papillon Hotels
03.2009 - 09.2012

Management Trainee

Papillon Hotels
11.2005 - 11.2007

Asst Room Division Manager

Papillon Hotels
03.2004 - 11.2005

Bachelor of Science - İktisadi ve İdari Bilimler

Çankaya Üniversitesi
04.2001 -

Entertainer

Papillon Hotels
05.1999 - 10.2001

Master's degree - Marketing

Bahçeşehir Üniversitesi
Volkan BabayiğitCluster Marketing Manager