Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Publishedarticles
Accomplishments
Timeline
VERDA BESTE TAŞAR

VERDA BESTE TAŞAR

CORPORATE GOVERNANCE, INVESTOR RELATIONS, ESG, FINANCE,CRISIS MANAGEMENT
Istanbul,34

Summary

Motivated professional with strong interpersonal skills, effective time management, and problem-solving expertise seeking a full-time position that offers professional challenges. Confident in ability to excel in a role that values innovation and fosters growth. Proven track record of successfully managing tasks and collaborating with diverse teams to make a meaningful impact in a dynamic work environment.

Overview

25
25
years of professional experience
13
13
years of post-secondary education
7
7
Certifications
2
2
Languages

Work History

Head of Investor Relations&Corporate Governance

ULKER / PLADIS GLOBAL
ISTANBUL, Istanbul
09.2017 - Current
  • Led Strategic Financing Initiatives: Successfully managed and executed USD 650 million and USD 550 million Eurobond issuances, strengthening company’s capital structure and securing long-term financial stability.
  • Capital Management Excellence: Orchestrated a USD 50 million share buyback program, optimizing shareholder value and reinforcing investor confidence.
  • Mergers & Acquisitions Expertise: Directed three successful M&A transactions, driving significant growth and market expansion while enhancing organizational capabilities.
  • Strategic Corporate Restructuring: Spearheaded a partial spin-off under affiliate model, streamlining operations and unlocking greater value for shareholders.
  • Project Leadership: Oversaw and successfully completed Volkswagen Turkey Caddy Production Project, Krone Trailer Production Project, and Meiller Dampers Production Projects, delivering high-quality outcomes and achieving key milestones on time and within budget.
  • Member of Credit Rating Team: Collaborated with credit rating team to facilitate communication with external credit agencies, ensuring accurate and timely information exchange.
  • Strategic Communication with External Audiences: Effectively communicated key messages to external stakeholders, particularly within financial community, enhancing company reputation and stakeholder engagement.
  • Senior Management Interaction: Demonstrated confidence and professionalism when engaging with senior executives, including Executive Committee members and other senior leaders, fostering strong internal relationships.
  • Reliable and Trusted Communicator: Known for dependability and trustworthiness, with exceptional skills in building collaborative relationships and fostering open communication channels.
  • Complex Financial Communication: Adept at simplifying and presenting complex financial concepts clearly and concisely to diverse audiences, including investors and analysts.
  • Extensive Industry Network: Maintained a broad network of influential contacts within financial community, leveraging these relationships to support company’s strategic goals.
  • Company Story Development and Communication: Contributed to development and effective communication of company’s narrative, including financial results and both short-term and long-term business strategies.
  • Global Investor Outreach Execution: Led execution of company’s global investor outreach plan, ensuring timely and transparent communication with financial community on corporate performance and strategic initiatives.
  • Message Development and IR Documentation: Managed the planning, drafting, and distribution of key investor relations documents, including earnings releases, material news announcements, Q&A documents, talking points/scripts, annual reports (print and online), and materials for conferences and Investor Days.

Investor Relations Director / Member of Corporate Governance Committee

PEGASUS HAVA TAŞIMACILIĞI A.Ş
ISTANBUL
04.2013 - 09.2017

Launched and Managed Investor Relations Website: Successfully developed and launched a new IR website to enhance transparency and communication with investors.

  • Led Corporate Governance Rating Process: Spearheaded company's first-ever Corporate Governance Rating process, ensuring compliance and enhancing corporate reputation.
  • Material Disclosures and IR Activities: Oversaw all material disclosures, perception studies, peer analysis, and related IR activities, ensuring alignment with company objectives.
  • C-Level and Board Reporting: Reported directly to C-level management, Corporate Governance Committee, and Board of Directors on key IR initiatives and strategic developments.
  • Shareholder Strategy Development: Defined and implemented strategies to establish the optimal mix of shareholders, targeting a diverse range of investors through strategic initiatives.
  • Ongoing Relationship Management: Maintained continuous communication with management to monitor operational changes, developing relevant shareholder messaging accordingly.
  • Comprehensive Financial and Competitive Analysis: Conducted thorough financial and competitive analyses to inform strategic decisions, including performance metrics for IR function.
  • Investor Relations Strategy: Built and executed a comprehensive investor relations plan, aligning with company’s corporate strategy and market needs.
  • Market and Investment Community Insight: Developed a deep understanding of market trends and needs of investment community, providing actionable insights to senior management.
  • Communication and Media Engagement: Created presentations, press releases, and communication materials for earnings releases, investor presentations, and industry events.
  • Oversight of Regulatory Filing: Managed production of annual reports, CMB filings, proxy statements, and other regulatory documents, ensuring compliance with applicable regulations.
  • Analyst Relations: Monitored and summarized analyst reports for senior management, acting as the key point of contact for analysts and investors.
  • Event and Roadshow Management: Organized and led conferences, roadshows, earnings calls, and investor meetings, fostering strong relationships with the investment community.
  • Management Feedback on Market Perception: Provided critical feedback to management on investor perceptions regarding the company’s performance and strategic direction.
  • Strategic Influence: Represented investor community views in shaping corporate strategy, ensuring alignment with shareholder interests and market expectations.

Head of Investor Relations/ Business Development Manager

DOĞUŞ OTOMOTIV SERV.TIC.A.Ş GEBZE HQ
01.2006 - 04.2013
  • Member of the Corporate Social Responsibility Team and Ethic Committee
  • Ensure effective disclosure, coordinate investor/public relations message, and ensure management visibility/accessibility and diversification of shareholder base
  • Weekly and Monthly counsel to CFO and Chairman of the company
  • Provide information about sell-side analyst opinions, investment community feedback, investor relations activities, stock performance, peer information, shareholder intelligence, industry trends and media mentions to senior management
  • Organize and plan yearly investor communications methods (Conferences, Conference calls, webcasts, one-on-one meetings, analyst days)
  • Take role in the preparation process for the Company’s Annual Report
  • Responsible for company presentations, periodicals and ad-hoc reports
  • Provide information and edit the coverage & earning updates
  • Responsible for company presentations, periodicals and ad-hoc reports, website updates (also planned and execute the new DOAS IR website)
  • Participate in the Dogus Holding Rating Process (S&P, Fitch, Moody’s)
  • Establish relationships with the sell‐side to increase analyst coverage with U.S
  • And European firms
  • Increase visibility in the financial community and sector-specific media like Auto news (Europe’s biggest dealers study), Articles and features in Just – auto and HebdoBiz
  • Control and monitor all press materials
  • Organize general shareholders' meeting
  • Taking an active role in Corporate Governance Rating Studies
  • Active member of Doğuş Group Scenarios team

Logistics Manager

REYSAŞ TRANSPORTATION & LOGISTICS SAMANDIRA HQ
ISTANBUL, Istanbul
08.2003 - 01.2006
  • Supervised a Fleet consisting of 250 Trucks, trailers and truck-trailers
  • Managed department with 20 employees external drivers and branch staff
  • Set up and initiated the logistics process: Forming RFQ phases, sourcing & bidding, warehousing and layout planning, inland, transportations, routing, dispatching
  • Recruited, monitored and supervised operational staff
  • Dealt with operational issues when required to support other departments and teams Restructured potential customers’ logistics operations
  • Conducted logistics Operations (Diasa, Endi, Carrefoursa, D&R Warehouse management and distribution, DS Smith, Karsan, Honda Milkrun, Renault JIT, GIDASA-SAKASU, PİYALE, DEREN, P&G, and PINAR brands)
  • Managed communication and planning processes with subcontractors & customers
  • Elaborated financial reporting – including budgeting and forecasting for every operation respectively to the Finance Department and the Board of Directors
  • Generated in-depth reports identifying and recommending improvements and solutions to the administrative board
  • Provided assistance to the recruitment department in the selection process for logistic operations

Sales, Marketing & Operation / Far East Sea Dept.

BATI SHIPPING & TRADING S.A
ISTANBUL, Istanbul
06.2000 - 05.2003
  • Assisted each customer on operational basis
  • Drove performance of direct reports for sales & marketing projects resulting gaining new customers and revenue increase
  • Negotiated international rates with overseas agents Support to the Operations Department
  • Correspondences with worldwide agents regarding cargo traffics
  • Freight negotiations with liners
  • China Trade Fair Experience (2002)

Education

MBA - Teology

ANADOLU UNIVERSITY, ISTANBUL
01.2020 - 10.2021
  • Awarded Honour Student

Bachelor of Science - Business Administration

University of Marmara, ISTANBUL
01.1995 - 10.1999

Some College (No Degree) -

Ortadoğu College, ISTANBUL
01.1989 - 01.1995

Skills

Friendly, positive attitude

Certification

Due Diligence

Personal Information

  • Date of Birth: 10/07/77
  • Marital Status: Single

Publishedarticles

  • Best IR Practice, Treasury Today, 06/2012, http://treasurytoday.com/
  • Tuyid – No 29, Tuyid, 2013, http://www.tuyid.org/files/makaleler/Beste_Tasar_Sayi_29.pdf
  • Tuyid- No 64, Tuyid, 2016, http://www.tuyid.org/files/makaleler/Sayi_64_VBT.pdf

Accomplishments

  • Achieved proven record of accomplishment by completing two Eurobond issuance, one Eurobond buyback, two M&A and one Spearheaded a partial spin-off projects with accuracy and efficiency.
  • Project Leadership: Oversaw and successfully completed the Volkswagen Turkey Caddy Production Project, the Krone Trailer Production Project, and the Meiller Dampers Production Projects, delivering high-quality outcomes and achieving key milestones on time and within budget
  • Collaborated with team of more than 100 in each in the development of several projects

Timeline

ANADOLU UNIVERSITY - MBA, Teology
01.2020 - 10.2021
Head of Investor Relations&Corporate Governance - ULKER / PLADIS GLOBAL
09.2017 - Current
Investor Relations Director / Member of Corporate Governance Committee - PEGASUS HAVA TAŞIMACILIĞI A.Ş
04.2013 - 09.2017
Head of Investor Relations/ Business Development Manager - DOĞUŞ OTOMOTIV SERV.TIC.A.Ş GEBZE HQ
01.2006 - 04.2013
Logistics Manager - REYSAŞ TRANSPORTATION & LOGISTICS SAMANDIRA HQ
08.2003 - 01.2006
Sales, Marketing & Operation / Far East Sea Dept. - BATI SHIPPING & TRADING S.A
06.2000 - 05.2003
University of Marmara - Bachelor of Science, Business Administration
01.1995 - 10.1999
Ortadoğu College - Some College (No Degree),
01.1989 - 01.1995
Due Diligence
Customer Relation Management
Certificate of Authority from Ministry of Transport (ODY4)
Soft Trans and Soft Finance
Capital Markets Board License 3
Corporate Governance License

Crisis Management Aviation

VERDA BESTE TAŞARCORPORATE GOVERNANCE, INVESTOR RELATIONS, ESG, FINANCE,CRISIS MANAGEMENT