Valentina Sidyukova
Marketing Specialist
Summary
Dynamic marketing professional with extensive experience in strategic marketing planning, leveraging data-driven insights to craft impactful campaigns. Proven ability to implement innovative techniques that enhance brand visibility and foster customer engagement. Successfully built and led cohesive teams, ensuring alignment with corporate objectives while driving sustainable long-term growth. Committed to delivering measurable results through a collaborative approach and a keen understanding of market trends.
Overview
1
1
year of professional experience
3
3
Languages
Work History
Chief Marketing Officer
TRBE
12.2024 - Current
- Lead the development and execution of the company’s overall marketing vision, ensuring full alignment with business goals, growth objectives, and brand positioning.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Drive brand differentiation through in-depth competitor analysis, market research, and audience insights, positioning the company uniquely in a competitive landscape.
- Oversee content creation and distribution to ensure consistent brand messaging across all touchpoints.
- Implement AI-driven content creation (using tools like Hailou AI, Midjourney, and OpenArt) to scale creative output and improve efficiency.
- Build and maintain strong relationships with partners, KOLs, and industry stakeholders to expand brand reach, and strengthen credibility.
Strategic Marketing Specialist
Marsdao
11.2024 - 04.2025
- Designed and implemented comprehensive marketing strategies across 7 platforms and managed 12 social media profiles.
- Crafted a cohesive brand positioning strategy, presenting a clear and compelling narrative for one of the cofounders.
- Specialized in copywriting and article creation for multiple platforms, developing content funnels to drive engagement and conversions.
- Authored and tailored social media posts, ensuring alignment with the cofounder's authentic tone of voice.
- Collaborated with brand partners in Web3 and crypto to develop innovative content strategies that supported mutual growth and visibility.
Content Creator
Marsdao
09.2024 - 11.2024
- Developed and implemented strategic content plans for social media platforms, including VK and Telegram.
- Composed and refined engaging posts and scripts for reels, clips, and shorts production.
- Conducted social media data analysis and delivered insightful analytical presentations.
- Monitored competitors and stayed informed on emerging digital trends.
- Planned and executed targeted social media advertising campaigns.
- Collaborated effectively with influencers to enhance brand visibility and engagement.
Education
Bachelor of Commerce - Marketing and Management
University of Melbourne
03.2024
International Baccalaureate (IB) - undefined
St. George's School
06.2020
Skills
- Digital Content Creation
- Internet Marketing
- Performance marketing
- Public Relations
- IMC
- JTBD
- CJM
- CRM
- Microsoft Office Suite
- Case Competition
- Strong work ethic
Timeline
Chief Marketing Officer
TRBE
12.2024 - Current
Strategic Marketing Specialist
Marsdao
11.2024 - 04.2025
Content Creator
Marsdao
09.2024 - 11.2024
International Baccalaureate (IB) - undefined
St. George's School
Bachelor of Commerce - Marketing and Management
University of Melbourne