Umurhan Caf
Maltepe,Turkiye
Summary
Professional SummaryVisionary Digital Marketing & Growth Leader with over 13 years of demonstrated success in orchestrating comprehensive digital ecosystems, scaling operations, and maximizing ROI. Following the acquisition of my primary agency, Madwords, by Reklamstore, I was deployed by executive leadership as a specialized consultant to drive digital transformation across multiple top-tier agencies. This unique trajectory explains my concurrent roles, as I was highly sought after to build departments, upskill teams, and architect holistic growth strategies for competitive sectors including E-Commerce, Automotive, and Retail. Adept at leveraging advanced data analytics, AI-driven solutions, and full-funnel acquisition tactics to exceed ambitious business objectives.
Key Career Milestones:
- Department Leadership & Global Recognition: Founded and spearheaded the Media Planning & Buying department at 4129Grey. Successfully introduced performance marketing to their existing client base, driving an exceptional conversion rate increase for Pronet that earned a feature in Facebook Success Stories.
- Enterprise SEO Strategy: Served as the lead SEO Consultant at GTB Blue, guiding the strategic development and infrastructure of ford.com.tr.
- Team Building & Training: Deployed to One Digital to train and elevate their digital and performance marketing teams, fostering a data-informed culture and cross-channel synergy.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Performance Marketing Director
Brandhub
Istanbul
03.2025 - 06.2026
- Spearheaded performance marketing strategies, managing high-volume budgets across Meta, Google, and TikTok to drive exponential revenue growth.
- Implemented advanced tracking and AI-driven bidding models, significantly reducing CAC and maximizing ROAS for e-commerce.
- Led cross-functional teams across all areas of digital marketing to ensure coordinated and efficient execution.
Account Manager
Unboxed Agency
Istanbul, Portugal
07.2023 - 01.2025
- Managed key client accounts globally, acting as the strategic bridge between client objectives and sophisticated digital execution.
- Optimized cross-channel campaigns and provided growth consulting, leading to high client retention and portfolio expansion.
Head of Digital
Endigitals Digital Solution Agency
Istanbul, Londra
06.2021 - 01.2023
- Led a cross-functional digital team to design and execute full-funnel marketing strategies for enterprise-level brands.
- Restructured digital operations and established robust, data-driven reporting frameworks utilizing tools like Looker Studio and GA4.
Performance Marketing Manager
One Digital
Istanbul
12.2020 - 04.2021
- Directed SEM and paid social campaigns for top-tier automotive and retail brands, scaling customer acquisition efficiently.
- Utilized rigorous A/B testing and conversion rate optimization (CRO) methodologies to maximize campaign performance.
Consulting Analyst
DefineX
Istanbul
03.2020 - 12.2020
- Delivered strategic digital transformation insights and comprehensive data analysis for enterprise clients.
- Conducted in-depth market research and digital ecosystem audits to uncover scalable business growth opportunities.
Performance Marketing Manager
ReklamStore
Istanbul
05.2019 - 03.2020
- Executed programmatic and performance-based ad campaigns using advanced audience targeting and DSP platforms.
Media Planning Consultant
4129Grey
Istanbul
07.2018 - 03.2020
- Developed comprehensive digital media plans and allocated budgets strategically to ensure maximum brand visibility and ROI.
SEO Consultant
GTB Blue
Istanbul, London
09.2018 - 02.2019
- Conducted technical and content-driven SEO audits, significantly improving organic search rankings for corporate clients.
- www.ford.com.tr
Performance Marketing Specialist
MadWords
Istanbul
03.2018 - 05.2019
- Managed daily ad operations, meticulous keyword research, and campaign optimization to consistently exceed KPI targets.
Digital Marketing Specialist
Temel Akademi Eğitim Danışmanlık
Istanbul
12.2016 - 03.2018
- Planned and executed digital lead generation campaigns tailored for the education sector, optimizing cost-per-lead (CPL).
Social Media Marketing Specialist
BayC Group
Adana
05.2016 - 10.2016
- Curated engaging social media content and managed community interactions to boost overall brand awareness.
Social Media Marketing Specialist
Supplementler.com & Vitaminler.com
Istanbul
09.2013 - 08.2014
- Initiated digital strategies by managing social channels for major e-commerce brands in the health and wellness sector, driving early online sales.
- www.supplementler.com
www.vitaminler.com
www.bodyforumtr.com
Education
BSc - Business Administration
Dokuz Eylul University
01.2013
Skills
- Growth Strategy & Scaling
- Performance Marketing
- E-Commerce Optimization
- Data Analytics & Modeling
- AI-Driven Marketing
- SEO
- SEM
- SMM
- Digital strategy
- Cross-functional collaboration
- Team leadership
- Creative thinking
- Market strategy development
- Critical-thinking
Certification
- Google Ads, Google, 2024-01-01
- Facebook Blueprint, Facebook, 2023-01-01
- Sales Techniques, Coca Cola, 2009-01-01
Custom Section
- Türkiye Görme Engelliler Vakfı
- Türkiye Toplum Gönüllüleri Vakfı
- Dokuz Eylul University Business Club
Websites, Portfolios and Profiles
linkedin.com/in/umurhancaf
Timeline
Performance Marketing Director
Brandhub
03.2025 - 06.2026
Account Manager
Unboxed Agency
07.2023 - 01.2025
Head of Digital
Endigitals Digital Solution Agency
06.2021 - 01.2023
Performance Marketing Manager
One Digital
12.2020 - 04.2021
Consulting Analyst
DefineX
03.2020 - 12.2020
Performance Marketing Manager
ReklamStore
05.2019 - 03.2020
SEO Consultant
GTB Blue
09.2018 - 02.2019
Media Planning Consultant
4129Grey
07.2018 - 03.2020
Performance Marketing Specialist
MadWords
03.2018 - 05.2019
Digital Marketing Specialist
Temel Akademi Eğitim Danışmanlık
12.2016 - 03.2018
Social Media Marketing Specialist
BayC Group
05.2016 - 10.2016
Social Media Marketing Specialist
Supplementler.com & Vitaminler.com
09.2013 - 08.2014
BSc - Business Administration
Dokuz Eylul University