Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Umit KONACOGLU

Umit KONACOGLU

Senior Key Account Executive
Istanbul

Summary

With over five years of experience in the fast-moving consumer goods (FMCG) industry, I am a senior key account executive at CHEP, a global leader in supply chain solutions. At CHEP, excel in managing and growing strategic accounts, conducting regular business reviews, and delivering customized solutions that meet the needs and expectations of CHEP global clients. Leveraging customer relationship management (CRM) skills, I ensure high customer satisfaction and retention rates. Prior to my role at CHEP, worked as an account executive at CicekSepeti.com, an online marketplace for flowers, FMCG, and gifts. There, developed and executed sales strategies, negotiated contracts, and significantly increased revenue and market share for the FMCG market. Before that, gained valuable experience as a sales representative at Coca-Cola İçecek, one of the largest bottlers of the Coca-Cola Company. In this role, successfully managed sales operations, merchandising, and distribution for a portfolio of key accounts. With a master's degree in business administration and a bachelor's degree in economics, along with certifications in key account management and project management, I am well-equipped to drive success in the FMCG industry. Passionate about its dynamic and competitive nature, I thrive on collaborating with diverse and cross-functional teams to achieve goals. Fluent in Turkish and English, always eager to learn new skills, explore new opportunities, and contribute to the continued success of my organization.

Overview

2025
2025
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Senior Key Account Executive

CHEP
Istanbul, Istanbul
7 2021 - Current
  • Spearheaded cross-selling initiatives that resulted in increased revenue from existing clients.
  • Collaborated closely with marketing team members to develop targeted collateral materials that addressed specific client pain points.
  • Manage 38% of total volume and 42% of revenue, overseeing the company's largest portfolio.
  • Successfully negotiated long-term contracts with top FMCG clients, increasing annual revenue by 20%
  • Implemented a new CRM system to enhance client communication and reporting, reducing response time by 25%.
  • Spearhead value-added services and export management projects, generating additional revenue streams.
  • Foster relationships with key accounts, ensuring 100% client retention and satisfaction rates.
  • Conduct regular business reviews, providing actionable insights to optimize operational efficiency.
  • Collaborate with internal teams to resolve client challenges and streamline supply chain solutions.

Key Account Sales Executive

Çiçeksepeti.com
01.2021 - 07.2021
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Integrated 15+ local chain markets into ÇiçekSepeti's system, increasing market penetration.
  • Developed and executed sales campaigns that boosted regional revenue by 18%.
  • Negotiated contracts with major FMCG brands, securing favorable terms for both parties.

Field Sales Representative

Coca-Cola CCI
06.2019 - 01.2021
  • Exceeded sales targets consistently, driving revenue growth and market share expansion
  • Built and maintained strong relationships with key accounts, providing personalized service and addressing customer needs and concerns,
  • Executed merchandising initiatives and promotional activities to enhance product visibility and drive sales volume
  • Collaborated with internal teams to coordinate product deliveries, resolve logistics issues, and ensure customer satisfaction
  • Conducted market analysis and competitor research to identify opportunities for business development and product differentiation
  • Achieved to sales performance in Istanbul, increasing volume by 15%.
  • Expanded the customer base from 150 to 210 accounts, securing premium shelf placements.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Conducted market analysis to identify trends, aligning strategies with customer demands.

Credit Risk Analyst

Knc Valuation and Consulting
08.2018 - 06.2019
  • Evaluated credit applications and conducted thorough financial analyses to assess the creditworthiness of individual and corporate borrowers
  • Utilized credit scoring models and risk assessment tools to determine appropriate lending terms and conditions
  • Monitored credit portfolios to identify emerging risks and trends, implementing proactive strategies to mitigate potential losses
  • Collaborated with underwriters, loan officers, and other stakeholders to structure loan transactions in compliance with internal policies and regulatory requirements
  • Prepared comprehensive credit risk reports and presentations for senior management, providing insights into portfolio performance and risk exposure
  • Stayed abreast of industry regulations and market developments, ensuring compliance with applicable laws and best practices

Assistant Manager Sales & Marketing

Doğuş Hospitality & Retail Group
07.2017 - 07.2018
  • Assisted in developing and implementing sales and marketing strategies to drive revenue and occupancy rates
  • Managed digital marketing campaigns across various platforms to increase brand awareness and drive direct bookings
  • Coordinated promotional events, trade shows, and exhibitions to showcase the property and attract potential customers
  • Collaborated with the sales team to identify sales opportunities, negotiate contracts, and secure group bookings
  • Conducted market research and analysis to identify trends, monitor competitors, and identify areas for growth
  • Oversaw the development of marketing collateral, including brochures, flyers, and digital content, to support sales efforts


Sales and Marketing Executive

Doğuş Hospitality & Retail Group
01.2014 - 07.2017
  • Developed and executed sales and marketing plans to drive revenue growth and achieve occupancy targets min. 95%
  • Managed digital marketing campaigns across multiple platforms to increase brand visibility and generate leads
  • Coordinated promotional events, trade shows, and familiarization tours to showcase properties and attract potential customers
  • Increased sales revenue by developing and implementing strategic marketing plans +15% every year
  • Conducted market research and analysis to identify emerging trends, monitor competitor activities, and inform strategic decisions
  • Collaborated with cross-functional teams, including revenue management and operations, to ensure alignment of sales and marketing efforts
  • Prepared sales proposals, presentations, and contracts, negotiating terms and closing deals to meet revenue objectives

Education

MBA - Business Administration

Yildiz Technical University
Istanbul
02.2022 - 01.2023

Bachelor's degree - Economy

Anadolu University
Eskişehir
01.2010 - 01.2015

Skills

Customer acquisition

Relationship management

Upselling strategies

Account retention

Financial acumen

Key account management

Data-driven decision making

Timeline

MBA - Business Administration

Yildiz Technical University
02.2022 - 01.2023

Key Account Sales Executive

Çiçeksepeti.com
01.2021 - 07.2021

Field Sales Representative

Coca-Cola CCI
06.2019 - 01.2021

Credit Risk Analyst

Knc Valuation and Consulting
08.2018 - 06.2019

Assistant Manager Sales & Marketing

Doğuş Hospitality & Retail Group
07.2017 - 07.2018

Sales and Marketing Executive

Doğuş Hospitality & Retail Group
01.2014 - 07.2017

Bachelor's degree - Economy

Anadolu University
01.2010 - 01.2015

Senior Key Account Executive

CHEP
7 2021 - Current
Umit KONACOGLUSenior Key Account Executive