Uğur Ergün

• Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
• Test & learning different app marketing campaigns, delivering growth in mobile app user acquisition.
• Tracked and reported on marketing campaign performance to help with optimizing current and future plans.
• Formulating and overseeing efficient budget allocations and media plans, guaranteeing alignment with strategic business objectives (KPIs).
• Championed a test-and-learn approach within the organization, encouraging innovation and agility in the face of evolving market demands.
• Continuously monitoring emerging digital trends and disseminating actionable insights to empower teams.
• Mentored junior staff members in digital marketing best practices, contributing to their professional growth.

• Leading performance marketing activations and improving analytical capabilities.
• Coordinating agency and product teams for SEO, ASO, analytics and tracking implementations.
• Managing budgets and media plans according to business KPIs.
• Trying to tackle the problems of other teams in terms of performance marketing.
• Following digital trends and sharing with the teams whenever necessary.
• Communicating with business partners and supporting them with collaborative ads.

• Leading digital marketing activations and building digital marketing strategies of brands within Yıldız Ventures.
• Developing and improving web sites according to objectives and needs of the brands.
• Coordinating agency for media plans, SEO, analytics and tracking implementations.
• Managing yearly budgets according to business KPIs.
• Following digital trends and sharing with the team on a daily basis.

Clients: Turkcell, ByNoGame, ASUS ROG, Corsair, Monster Notebook

• Managing daily bases communication with clients and agencies
• Seeking new business opportunities for the agency in alignment with publishing team and top management
• Developing and executing marketing strategies/projects and communication plans for various clients
• Developing 360 digital game projects according to client briefs and requests.
• Sharing agency's projects, offers with current and potential clients/agencies
• Designing and executing the projects such as events, escorts tournaments, influencer activations and social media projects
• Following digital trends and campaigns on a daily basis
• Setting and tracking business KPIs for client services department in alignment with Managing Director

Clients: NIVEA, OPPO, Lenovo, Perrigo, Mastercard, Tesa, Peyman

• Supervising six-person-team that carries our planning and operations of digital media (Social, Performance and Conventional) plans.
• Building digital media strategies, creating solutions and approaches to challenges for clients.
• Coordinating clients' agencies according to task at hand.
• Managing clients' yearly digital budgets.
• Price negotiations and spending estimations of networks, both for agency and clients.
• Providing training and knowledge for clients based on their needs.
• Working on new business pitches.

Clients: The Coca-Cola Company, LEGO, Beiersdorf, Mattel, Mastercard, Lenovo, Tesa, Oppo

• Building digital media buying strategies and evaluating approaches
• Managing clients' yearly digital budgets
• Supervising planning and operations of digital media (Social, Performance and Conventional) plans
• Price negotiations and spending estimations of networks, both for agency and client.
• Business improvements – creation of new tools and macros
• Support the media team wherever necessary

Clients: The Coca-Cola Company, LEGO

• Planning and operations of digital media plans
• Cover financial processes of digital media (POs, invoicing)
• Price negotiations and spending estimations of networks
• Tracking of long-term projects
• Training of junior planners
• Analyses of competitions, market and opportunities
• Compiling all-year benchmark data
• Support the whole team wherever necessary

Clients: The Coca-Cola Company, LEGO

• Planning and operations of digital media plans
• Analyses of competitions, market and opportunities
• Compiling all-year benchmark data
• Cover financial processes of digital media
• Price negotiations and spending estimations of networks
• Support the whole team wherever necessary

Client: The Coca-Cola Company

• Planning and operations of digital media plans
• Analyses of competitions, market and opportunities
• Preparing digital news bulletin
• Support the team wherever necessary