Tuncay Büyükbaş
Sales And Marketing Professional
İstanbul
Summary
Sales Management and Marketing professional with a strong business background in different industries like Pharmaceutical and FMCG. Experienced in various sales execution systems and strategies, mainly on traditional trade and distributor management but also key account management. A passionate leader managing teams, a perfect team player and a visionary person in terms of change management and company strategies. Skilled for company set ups and structural changes. Solution and result oriented person with strong business results, also having marketing and trade marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Sales and Marketing Director
Kampotu İlaç A.Ş
4 2022 - 1 2024
- Defines company sales and marketing strategies for short &long term, determines overall VOONKA brand strategy, design route to market model and determine the most relevant, efficient and profitable distribution model to optimize profitable growth and set sales channel strategies for Mass Key account & Distributor-Pharmacy & channel
- Ability to manage P & L and generate sustainable top line growth, profit and cash flow by optimizing allocation of economical and people resources
- Manages all marketing budget through balanced and optimized approach in order to get best and effective brand and consumer management
- Manages and implements 360 degree marketing plan for brand and shapes communication strategy
- Ability to manage big teams and costumers
- Supports and collaborate with other functions (finance, production, supply chain, HR).
Sales Director
Burda Bebek Tic A.Ş.
10.2019 - 06.2021
- Responsible for 3 sales channels as pharmacy, retail, and also modern trade
- Managing field teams with 94 people- 2 channel sales managers, 9 RMs and 84 sales executives and also sales development team
- Responsible for sales and profitability targets including whole P&L responsibility, through managing all 5 brands mainly as Wee Baby and Tommee Teppee
- Analyzing current sales strategy and suggest solutions for improvement
- Developing and executing strategic plan to achieve sales targets and expand customer base
- Building and maintaining strong, long-lasting customer relationships
- Effectively communicating value proposition through proposals and presentations
- Understanding category-specific landscapes and trends
- Setting up new business for company, through a profit-making company by shaping all aspects of sales and team structure
- Providing and creating necessary tools for sales in order to sustain a winning team
- Ensuring best execution through field force and determines KPIs and tracking systems
- Maintains best sales staff by recruiting, selecting, orienting, coaching and training
- Create and execute new route to market strategy to get the most efficient way of business
- Innovates and brings new ideas and systems to create a sustainable and developing business strategy.
National Sales Manager/Pharma Channel
Reckitt Benckiser Pharma Inc.
03.2018 - 10.2019
- Responsible for whole pharmacy channel activations across country
- Managing 59 reps and 5 RMs
- Manages all sell in and sell out activities, builds all sales strategies and having marketing and trade marketing focus, takes whole P&L responsibility in pharmacy channel
- Supports to ensure right demand and supply strategy, new launches and portfolio management, profitability focus, assists to the development of the annual marketing plan and promotion plan
- Ensures best execution through field force and determines KPIs and tracking systems
- Maintains best sales staff by recruiting, selecting, orienting, coaching and training
- Create and execute new route to market strategy to get the most efficient way of business
- Innovates and brings new ideas and systems to create a sustainable and developing business strategy.
National Sales Manager/Consumer Health Care
Abdi İbrahim Pharma Inc.
09.2017 - 03.2018
- Execution of OTC set up project in the company, setting up OTC business, establishment of FF team with 40 reps and 4 RM
- All strategical decisions, product selection, P&L structures and settling the Route to Market
- Also, responsible for marketing processes with the team of 2 product manager.
National Sales Manager/Consumer Health Care
SANOFI AVENTIS Pharma Inc.
01.2017 - 04.2017
- Swap between Sanofi and Boehringer Ingelheim, automatically transferred to Sanofi with same title.
National Sales Manager/Consumer Health Care
BOEHRINGER INGELHEIM Pharma Inc.
07.2010 - 01.2017
- Manages Pharmacy and Doctor teams; 7 Regional Managers 38 Medical Sales Representatives, 31 Medical Reps
- Responsible for building and executing sales strategy and for obtaining profitable results through the sales team by developing the team through motivation, counselling and coaching
- Ensures excellent execution in the field
- Assists in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans
- Ensure that all sales representative activities are in accordance with the guidelines of the pharmaceutical industry regulations, compliance and laws
- Monitors the performance of the sales team by establishing a system of reports
- Maintains best sales staff by recruiting, selecting, orienting, coaching and training
- Involves in regulatory project for new launches and product transition.
Regional Manager
Cadbury Kent Schweppes / KRAFT FOODS
12.2009 - 10.2010
- Responsible for OTC products (Consumer Health Care Products) in the Marmara Region, including the cities like Zonguldak, Bursa, Eskişehir, Samsun
- Reports to the National Sales Manager
Trade Marketing Manager
Cadbury Kent Schweppes / KRAFT FOODS
12.2009 - 10.2010
- Responsible from Traditional Trade/ Whole Sale / International Sales (Middle East/ Israel-Iran)
- Managing and planning all trade marketing activities including launches, budget management, POB solutions, product design, sales effectiveness, sales promotions, strategy planning, merchandising activities, etc.
Regional Local Accounts Sales Manager
CADBURY KENT SCHWEPPES
12.2005 - 12.2009
- Responsible for 32 local account customers in the Middle Anatolia region, implement sales interviews with key customers in order to reach sales targets
- Manages a sales team including 2 sales supervisors and 3 merchandising supervisors, 8 sales representatives and 21 merchandisers.
Local Account Sales Supervisor
CADBURY KENT SCHWEPPES
04.2007 - 03.2008
- Managing 21 local account customers and doing regular weekly visits in order to implement sales strategy with a team of 6 local account sales reps
- Preparing additional sale activities (promotion, discounts) that help to achieve target.
Management Trainee
CADBURY KENT SCHWEPPES
12.2005 - 04.2007
Education
Bachelor of Science - Faculty of Economic and Political Sciences, International Relations Department
Middle East Technical University
Ankara 01.1999 - 04.2004
Skills
Business Analytics
Excellent Communication
Sales Forecasting
KPI Tracking
Competitor Analysis
Business Development
International markets familiarity
Strategic Planning
Decision-Making
Contract Management
Brand-building strategies
Territory Management
Teamwork and Collaboration
Brand Development
Strategic account development
Cross-Channel Marketing
Marketing Strategy Development
Market Penetration
Team Recruiting and Onboarding
Analytical problem solver
Certification
Medical Device Sales Manager Certificate / Ministry of Health
Timeline
Sales Director
Burda Bebek Tic A.Ş.
10.2019 - 06.2021
National Sales Manager/Pharma Channel
Reckitt Benckiser Pharma Inc.
03.2018 - 10.2019
National Sales Manager/Consumer Health Care
Abdi İbrahim Pharma Inc.
09.2017 - 03.2018
National Sales Manager/Consumer Health Care
SANOFI AVENTIS Pharma Inc.
01.2017 - 04.2017
National Sales Manager/Consumer Health Care
BOEHRINGER INGELHEIM Pharma Inc.
07.2010 - 01.2017
Regional Manager
Cadbury Kent Schweppes / KRAFT FOODS
12.2009 - 10.2010
Trade Marketing Manager
Cadbury Kent Schweppes / KRAFT FOODS
12.2009 - 10.2010
Local Account Sales Supervisor
CADBURY KENT SCHWEPPES
04.2007 - 03.2008
Regional Local Accounts Sales Manager
CADBURY KENT SCHWEPPES
12.2005 - 12.2009
Management Trainee
CADBURY KENT SCHWEPPES
12.2005 - 04.2007
Bachelor of Science - Faculty of Economic and Political Sciences, International Relations Department
Middle East Technical University
01.1999 - 04.2004
Sales and Marketing Director
Kampotu İlaç A.Ş
4 2022 - 1 2024