TUNC ALTINEL

• Responsible for overseeing the development, marketing, and sales of Dishwasher products and leading the product managers team with the responsibilities below.
  
• Product strategy: Developing and executing a product strategy that aligns with the overall business strategy. This includes identifying customer needs, analyzing the competition, and determining the product roadmap.
  
• Product development: Works with cross-functional teams to develop new products or improve existing ones. This includes defining product requirements, working with engineering teams to build and test the product, and ensuring that the product meets customer needs.
  
• Product launch: Launching new products or features. This includes developing launch plans, coordinating with sales and marketing teams, and ensuring that the product is ready for launch.
  
• Product marketing: Creating and executing marketing campaigns that promote the product. This includes identifying target audiences, developing messaging and positioning, and creating marketing materials.
  
• Sales enablement: Works with sales teams to enable them to sell the product effectively. This includes creating sales collateral, providing product training, and helping sales teams to understand customer needs.
  
• Product analytics: Tracking key metrics related to the product, such as revenue, user engagement, and customer satisfaction. This includes analyzing data to identify trends and opportunities for improvement.
  
• Overall, ensuring that the product meets customer needs and contributes to the overall success of the company. Working closely with cross-functional teams and being able to communicate effectively with the customers at all levels of their organizations.

• 2 years as Product Marketing Manager for Washing Machine & Tumble Dryer,
• 2 years as Brand Manager for SHARP branded Washer Group Products; Washing Machine, Tumble Dryer and Dishwasher
• Then, as Product & Marketing Manager for all built-in Major Domestic Appliances & Dishcare category in global market
• Also, responsible as Internal Trainer to train new Product & Marketing Managers by teaching creative and visualising thinking

Responsibilities:

• Leading All built-in products (Oven, Fridge, Hobs, Hoods, Dishwashers etc...) and the market for the A-Branded Kitchen Channel Customers
• Management of the entire product line life cycle from planning and organization to tactical activities such as leading development process and developing marketing strategies such as budgeting, pricing, forecasting, road-mapping, etc
• Transferring knowledge to the sales personnel and planning trainings
• Engagement of direct sales and sales supports
• Determining customers' needs introducing to the markets new products by developing time-integrated plans with sales, advertising, and production
• Bringing new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
• Assessing product market data by feedbacks on customers with field salespeople or directly from customers and evaluating sales call results
• Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas, following trends or creating new one

Achievements:

• In 2 years, 3 times increase on SHARP branded product revenue.
• Creating market for SHARP Branded Tumble Dryers from scratch to 5% share only in 6 months.
• Taking role to make Vestel Trade to reach its record of all time with exporting to 156 countries in 2019.
• Duplicating the profit of Dishcare category in 2020.

Developed Optimum ABS Controller Algorithm and published an article in an international academic journal and presented the study in an international conference (ICMSAO’15).

Responsible for Sales and preparing projects to offer customers.

Following tenders and come up with competitive offers to

international customers.