Tugrul Demirel
Digital Marketing Leader | Brand Communications Expert
İstanbul
Summary
Proactive Marketing Professional with a robust background in digital marketing, marketing analytics, and business development. Proven expertise in key account management, growth strategies, and 360° campaign execution, delivering impactful results across diverse markets. Holds an MBA and a Master's in Digital Media, I specialize in building strategic partnerships, driving brand communication, and leading teams to exceed ambitious targets. Ready to implement innovative solutions and achieve measurable success in dynamic, fast-paced environments.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Team Lead
BIGO
01.2024 - Current
- Boosted brand awareness through targeted digital campaigns, resulting in a 25% increase in social media engagement and an 18% growth in web traffic.
- Managed a network of 1,000+ influencers and orchestrated 15,000+ content pieces, driving 1.6 million+ app downloads and 870,000+ new user registrations.
- Developed cross-channel marketing strategies, including email, social media, and PPC, achieving an average CTR of 4.5% and a conversion rate of 8.2%.
- Elevated DAU by 19% and enhanced first-day retention rates to 35.79%, optimizing user experience and lifecycle marketing.
- Achieved a CPI of 0.63 and a CPR of 1.05, setting benchmarks in cost-efficiency and performance.
- Secured an average ROI of 1.82 across 10 campaigns over 2 years, maximizing budget impact and driving sustained revenue growth.
- Led SEO and content marketing initiatives, increasing organic traffic by 30% and improving keyword rankings across top search engines.
- Contributed to the department's peak performance, establishing new standards in innovation, execution, and strategic growth.
- Collaborated with product development teams to design and update marketing materials for impactful sales presentations and client engagements.
Senior Digital Marketing Specialist
BIGO
9 2023 - 1 2024
- Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
- Influencer Partnerships & Content Creation: Built and nurtured relationships with 400+ influencer agencies, leading to the production of 8,000+ high-quality content pieces, including 2,500 videos and 5,500 social media posts, increasing brand reach by 35%.
- User Growth & Acquisition: Developed and executed user acquisition strategies that resulted in a 28% increase in organic app downloads and a 25% boost in new user registrations within six months.
- Event Management & Collaborations: Spearheaded 20+ successful marketing events, contributing to a 40% growth in brand awareness and a 15% uptick in user engagement across all platforms.
- Performance Analysis & Optimization: Enhanced user engagement metrics, including a 22% increase in average session duration and a 30% reduction in bounce rates across all digital channels.
- Market Insights & Leadership: Led market research initiatives that uncovered key insights, enabling a 20% improvement in campaign effectiveness, directly contributing to my promotion to Marketing Team Lead.
Digital Marketing Manager
Heysem Film Studios
04.2022 - 08.2022
- Enhanced Brand Visibility: Spearheaded strategic corporate communications and innovative publicity campaigns, leading to a 45% increase in brand recognition across key EMEA markets.
- High-Impact Event Leadership: Orchestrated and managed large-scale promotional events and film premieres, driving a 50% surge in media coverage and bolstering industry engagement.
- Digital Ecosystem Management: Managed the studio’s digital presence, including websites, micro-sites, and social media platforms, achieving a 40% rise in online interactions and audience engagement.
- Strategic Media Partnerships: Negotiated and secured high-value media partnerships, expanding the studio’s reach by 55% and solidifying its presence in the EMEA region.
- Insight-Driven Digital Strategy: Provided detailed analysis of digital trends, refining marketing strategies that increased campaign effectiveness by 30%.
- Brand Reputation Management: Preserved and elevated the studio’s brand reputation by ensuring consistent messaging across all digital channels, aligning with the studio's prestigious image.
- Social Media Campaigns: Launched targeted social media campaigns that resulted in a 65% increase in follower growth and a 35% uplift in engagement, strengthening the studio’s digital footprint.
Media&Brand Communications Specialist
TRT
08.2020 - 04.2022
- Key Role in Establishing TRT International Film Studios: Contributed to the studio’s global strategy, significantly enhancing its media presence and brand positioning.
- Managed Media Relations: Effectively handled communication between government, private sector, and international partners, securing over 15 high-profile content projects.
- Strategized Brand Communication: Developed communication strategies, boosting brand recognition by 25% in the first year.
- Optimized Cross-Functional Collaboration: Improved communication flow between content creators and government bodies, reducing approval timelines by 20%.
- Enhanced Digital Presence: Implemented strategies that increased digital engagement by 30%, solidifying TRT’s leadership in innovative content production.
Event Project Manager
FTS EVENT
09.2019 - 08.2020
- Managed National and International Medical Congresses: Successfully planned and executed 6+ large-scale medical congresses annually, each attended by 1,000+ delegates, ensuring smooth operations from conception to completion.
- Streamlined Operations: Optimized event workflows, reducing preparation time by 30% and ensuring on-time delivery of all congress materials.
- Sponsorship Success: Secured high-value sponsorship deals, contributing to a 25% increase in event revenue year-over-year.
- Enhanced Digital Presence: Managed social media events and website content, resulting in a 40% increase in online engagement and attendance.
- Comprehensive Reporting: Developed and maintained detailed financial reports and congress files, achieving a 15% reduction in budget variances across all projects.
Event Project Manager
PERA EVENT
02.2019 - 09.2019
- Successfully Managed State Institution Projects: Led the planning and execution of 10+ large-scale government event projects annually, securing a 90% win rate in state tenders.
- Optimized Budget Management: Achieved a 20% cost reduction by streamlining supplier relationships and optimizing resource allocation across all project stages.
- Supplier Relationship Management: Established and maintained strategic partnerships with key suppliers, resulting in a 15% improvement in service delivery times.
- Data-Driven Reporting: Delivered comprehensive financial and administrative reports at all project stages, maintaining a 100% accuracy rate and contributing to transparent budget oversight.
- Project Coordination Excellence: Coordinated cross-functional teams and stakeholders, ensuring all projects were completed on time and within budget, leading to a 25% increase in client satisfaction.
Unit Executive
Serenas Group/GL Events Türkiye
11.2017 - 10.2018
- Executed High-Profile Diplomatic Projects: Successfully managed the execution of 15+ key projects for Turkey's UN offices, ensuring seamless organizational contributions and exceeding client expectations.
- Optimized Event Operations: Improved event delivery efficiency by 30% through strategic planning and resource allocation, leading to enhanced stakeholder satisfaction.
- Stakeholder Engagement: Fostered strong relationships with international and governmental stakeholders, resulting in a 20% increase in repeat project collaborations.
- Data-Driven Performance: Maintained a 95% project success rate by implementing robust KPI tracking and continuous process improvement strategies.
- Innovative Solutions: Introduced innovative organizational strategies that reduced event execution time by 25%, setting new standards in the department.
Basketball Referee
Turkish Basketball Federation
09.2012 - 09.2018
- Officiated basketball games from Turkish local leagues to the Turkish Basketball Super League, ensuring fair play and maintaining order on the court as a licensed referee from 2012 to 2018.
Liaison Officer/Assistant of Chinese Goverment Delegation
UN Convention to Combat Desertification
10.2015 - 10.2015
- Liaison Officer/Assistant of Chinese Goverment Delegation
- At UNCCD - COP 12 organized by the United Nations in Ankara I was the assistant of the Chinese Minister of Environment and Forestry and its delegation and during this time, I was the consecutive translator of the delegation to Turkish government officials.
Liaison Officer/ Assistant of Canada Delegation
Orsa Organizasyon/G20 Ankara: Meeting of Finance Ministers and Central Bank Go
09.2015 - 09.2015
- During the G20 Financial Meetings in Ankara, I assisted the Canadian Delegation in general on almost all matters, I also worked as a consecutive translator during this period.
Education
Master of Arts - Visual Communication and Digital Media
Marmara University
Istanbul, Turkey 05.2022 - 05.2023
MBA - Administration and Strategy
Ankara University
Ankara, Turkey 04.2019 - 04.2019
Bachelor of Science - Political Science and International Relations
Cankaya University
Ankara, Turkey 04.2012 - 04.2017
Skills
Digital Marketing
Marketing Analytics
Growth Strategies
Project Management
CRM Management
Partnership Development
Creative Direction
Business Development
Advertising Campaigns
Social Media Management
Brand Communication
360° Campaign Execution
Websites
Awards
- Best Team Award 2023 - BIGO, 01/01/24
- Top 25 Emerging Marketing Innovator - DIGITALCONFEX, 07/01/24
Accomplishments
- Led the User Growth team to be recognized as the top-performing team across BIGO Europe, earning the "Best Team Award 2023" for exceptional achievements in driving user acquisition, engagement, and retention.
- Selected as one of the “Top 25 Emerging Marketing Innovators” at the 4th Digital Marketing, Advertising and Technology Confex (#DMATCONFEX) by DIGITALCONFEX, held on 17-18 October 2024 in Dubai, UAE.
Languages
Turkish
Native language
English
Proficient
C2
German
Beginner
A1
Russian
Elementary
A2
Timeline
Marketing Team Lead
BIGO
01.2024 - Current
Master of Arts - Visual Communication and Digital Media
Marmara University
05.2022 - 05.2023
Digital Marketing Manager
Heysem Film Studios
04.2022 - 08.2022
Media&Brand Communications Specialist
TRT
08.2020 - 04.2022
Event Project Manager
FTS EVENT
09.2019 - 08.2020
MBA - Administration and Strategy
Ankara University
04.2019 - 04.2019
Event Project Manager
PERA EVENT
02.2019 - 09.2019
Unit Executive
Serenas Group/GL Events Türkiye
11.2017 - 10.2018
Liaison Officer/Assistant of Chinese Goverment Delegation
UN Convention to Combat Desertification
10.2015 - 10.2015
Liaison Officer/ Assistant of Canada Delegation
Orsa Organizasyon/G20 Ankara: Meeting of Finance Ministers and Central Bank Go
09.2015 - 09.2015
Basketball Referee
Turkish Basketball Federation
09.2012 - 09.2018
Bachelor of Science - Political Science and International Relations
Cankaya University
04.2012 - 04.2017
Senior Digital Marketing Specialist
BIGO
9 2023 - 1 2024
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