TUĞÇE AŞIK

• Preparing strategy presentations to outline actionable plans for clients.

• Creating weekly and monthly competitive analysis reports.

• Utilizing Instar, Adex, and MedPlan tools for precise media planning.

• Designing media plans in line with brand briefs and objectives.

• Managing media buying processes efficiently.

• Selecting TV or digital programs aligned with brand and target audience goals, and executing plans targeting single or multiple audience segments.

• Ensuring smooth and timely execution of media broadcasts.

• Monitoring and evaluating the performance of media plans at regular intervals, preparing interim and final performance reports.

• Managing reconciliation processes for completed broadcasts.

• Achieved a 8% improvement in media plan efficiency by optimizing budget allocation across platforms.

• Contributed to a 11% increase in brand awareness through innovative multi-platform media strategies.

• Staying on top of TV media planning processes and details.

• Designing media plans based on brand strategies and objectives.

• Executing purchasing processes for media spaces.

• Selecting TV or digital programs tailored to the brand and target audience.

• Effectively planning campaigns targeting single or multiple audience segments.

• Ensuring the smooth execution of broadcasts across media platforms.

• Tracking performance metrics of media plans and preparing interim and final reports.

• Overseeing reconciliation processes for finalized campaigns.

• Increased ROI by 2% through data-driven program selection and audience targeting.

Reduced planning cycle times by 25% by streamlining workflows and leveraging automated tools like MedPlan.

• Crafting impactful sales definitions.

• Gaining insights into marketing strategies.

• Enhancing communication skills through active client interactions.

• Maintaining frequent communication with agencies.

• Conducting competitor analyses.

• Acquiring in-depth familiarity with the advertising sector.