Tugce Durular

· Drove the top and bottom line of the P&L of the toys category and expanded the business by initiating vendor relationships, negotiating contracts, developing promotions, and monitoring and reacting to industry trends

· Acted as an ambassador within the industry and consistently enhanced Amazon’s position

· Delivered selection growth and increase value for customers by managing multiple new and existing vendors within category

· Built strong and sustainable relationships with vendors, initiated and finalized Amazon & Disney partnership in Turkey

· Found creative solutions in negotiations and facilitated discussions to drive profitable growth

· Worked closely with the site merchandising, in stock, supply chain and product management teams to align all efforts and deliver results

· Turned in-depth analysis into strategic insight, presented these in convincing figures and turned them into action

· Built the long-term strategic plan to grow the toys category and become the market segment lead in toys category

· Managed platinum clients which contributes to ~35% country’s CPG sales, worked closely with both top global multinational and local clients

· Built and maintained strong networking and engagement with key players & salespeople across a broad base of client targets by understanding the needs of the different personas at the client end - Sales & Commercial Directors, Revenue Management, Category Management, Marketing

· Built and owned the business plan: financial target/proposal submission/revenue on hand/pipeline, hold accountability for business planning and implementation

· Negotiated with senior clients with the use of different levers

· Tracked the financial performance of the clients

· Collaborated closely with the Delivery Team to drive seamless delivery to clients

· Initiated & drove projects to bring new product /market combinations successfully including exclusive and syndicated panel setups and multi-country studies

· Targeted fresh solutions to penetrate and grew the business within the existing portfolio assigned with core retail measurement service, and prioritized client visits based on sales potential, and build a sustainable network

· Identified upselling opportunities by creating leads for retail measurement data and the more advanced/customized Nielsen services enabling to transform ad-hoc relationships into continuous partnerships

· Utilized the tools available within the wider organizational needs to generate on top revenue and build an internal network

· Developed pragmatic engagement plans for the key prospects & clients

· Liaised with customers and funding sources to identify and removed roadblocks to business funding

· Effectively managed a diverse group of team members

• Penetrated and established enduring client relationships with decision-makers at clients by demonstrating ongoing value by driving client outcomes
• Ensured pro-active insights and action-oriented solutions are delivered to client
• Conducted analysis using proprietary tools and secondary data to develop insights to drive client outcomes and deliver action-oriented solutions to clients
• Developed expertise and ability to advise industry-leading clients on marketing plans and industry trends, participating in client discussions and presentations
• Led on new business activity/proposals and share client knowledge with the wider team
• Managed the relationships with key clients to ensure they have regular contact and support
• Developed and implemented an effective pipeline whis includes working with existing and new potential clients across all Marketing Effectiveness products and services, to ensure they understand the research offering and how it can help their business
• Drove revenue growth for Nielsen's portfolio
• Liaised between clients and the support team to resolve issues quickly and effectively

• Managed the RED Project; one of the key pillars of Coca-Cola's commercial excellence strategy which aims to increase sales by optimizing merchandising activities
• Determined the efficiency of the field executions by addressing key performance metrics by customer segments
• Conducted standardization processes of the performance metrics using shopper insights and retail panel data and define the "picture of success"
• Created and maintained monthly scorecards to track performance
• Managed the research company which conducts the exclusive panel created for RED Project measurement
• Trained sales and trade marketing teams to ensure the picture-of-success is correctly executed in the field
• Supported sales teams and senior leaders by completing projects and problem resolution under tight budgets and schedule demands

• Forged and nurtured impactful relationships with customers to cultivate loyalty and boost sales
• Developed and implemented sales strategies to increase revenue
• Exceeded established sales goals and increase client retention
• Adapted sales techniques to specific clients and promoted products based on individualized client needs
• Ensured merchandising metrics are improved
• Trained and mentored new sales representatives.
• Contributed to team objectives in fast-paced environment.