Tuğçe Balaman
Corporate Communications And Marketin Team Leader
Çayırova
Summary
Results-oriented communications and marketing professional with over 5 years of experience in pricing strategy, brand management, and corporate communications. Demonstrated success in leading cross-functional teams, executing integrated multi-channel campaigns, and aligning marketing strategies with broader business goals. Proficient in cost analysis, budget planning, and data-driven decision making. Experienced in developing impactful content, managing trade events, and enhancing brand visibility across digital and traditional platforms.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Corporate Communications and Marketing Team Leader
EGEBANT A.Ş
Kocaeli, Cayirova
01.2025 - Current
- Leading corporate communications and marketing strategies
- Managing internal and external communication plans
- Developing and executing brand positioning and awareness projects
- Coordinating trade shows, digital campaigns, and promotional activities
- Supervising content creation for social media, website, and printed materials
- Collaborating with sales and product teams to align marketing efforts
- Leading the pricing team and overseeing pricing strategies and processes
- Managing the annual marketing budget and ensuring cost-effective campaigns
- Reporting KPIs and campaign results to top management
Pricing Specialist
EGEBANT A.Ş
Kocaeli, Cayirova
07.2019 - 12.2024
- Calculated unit costs of finished products
- Controlled special buying and selling prices of commercial goods
- Determined price lists for existing customers
- Prepared price lists and max discount rates based on target profitability
- Approved and processed special pricing requests
- Revised price lists during update periods
- Created campaigns for idle stock and managed the process
- Supported the budget team with unit cost data
- Prepared profitability reports
- Controlled product recipes
Education
MBA - Business Administration
Gebze Technical University
Kocaeli 02.2021 - 06.2022
Bachelor’s Degree - Finance
Eskişehir Osmangazi University
Eskişehir, 26 09.2014 - 06.2018
Skills
- Microsoft Office
- Marketing Strategy Development
- Social Media Management
- Campaign Management
- ERP Tools (IFS / Netsis)
- Marketing Budget Management
- Digital Marketing
- Business Intelligence
- QlikSense
- Internal Communication
- Brand Management
- Corporate Communications
- QDMS
Marketing analytics
Personal Information
- Date of Birth: 07/15/95
- Gender: Female
- Nationality: Turkish
- Driving License: Class B
Digital Skills
Word, Excel, PowerPoint, IFS, NETSIS, QlikSense, Oracle SmartView, QDMS
Timeline
Corporate Communications and Marketing Team Leader
EGEBANT A.Ş
01.2025 - Current
MBA - Business Administration
Gebze Technical University
02.2021 - 06.2022
Pricing Specialist
EGEBANT A.Ş
07.2019 - 12.2024
Bachelor’s Degree - Finance
Eskişehir Osmangazi University
09.2014 - 06.2018